Corey LaJoie

NASCAR

Corey LaJoie

NASCAR
278K
Total followers
2.7%
Engagement

Profile

Corey LaJoie is a third-generation racer and a very well-known name in the world of motorsports. He continues to build an impressive racing resume that includes six wins in the NASCAR K&N Pro Series East, three wins in the ARCA Series, and several top 10’s in NASCAR’s national series.

After competing part-time in 2017 and 2018, LaJoie entered the 2019 season with his first full-time opportunity joining Go Fas Racing to pilot the No. 32 Ford Mustang. He wheeled the infamous Old Spice “Face” car to a top 20 finish. When he returned to Daytona International Speedway in July, he yielded the team’s highest finish of 6th place during the Coke Zero Sugar 400.

Driving the No. 7 Spire Motorsports Chevrolet this year, Lajoie is experiencing a career-high 2023 season with a 19.1 average finish. He’s beat his previous best record by five positions each race.

LaJoie’s also has a passion for charitable work: he’s helped raise over $210,000 for SamaritansFeet.org by utilizing his NASCAR platform.

Brand connections

News & Media

Corey LaJoie

NASCAR
278K
Total followers
2.7%
Engagement

Profile

Corey LaJoie is a third-generation racer and a very well-known name in the world of motorsports. He continues to build an impressive racing resume that includes six wins in the NASCAR K&N Pro Series East, three wins in the ARCA Series, and several top 10’s in NASCAR’s national series.

After competing part-time in 2017 and 2018, LaJoie entered the 2019 season with his first full-time opportunity joining Go Fas Racing to pilot the No. 32 Ford Mustang. He wheeled the infamous Old Spice “Face” car to a top 20 finish. When he returned to Daytona International Speedway in July, he yielded the team’s highest finish of 6th place during the Coke Zero Sugar 400.

Driving the No. 7 Spire Motorsports Chevrolet this year, Lajoie is experiencing a career-high 2023 season with a 19.1 average finish. He’s beat his previous best record by five positions each race.

LaJoie’s also has a passion for charitable work: he’s helped raise over $210,000 for SamaritansFeet.org by utilizing his NASCAR platform.

Brand connections

News & Media

A case study on Corey LaJoie

Working with Corey since 2019, our objective with him has always been and continues to be about opening up new doors for him to pursue from both a business and athlete standpoint. With Corey, we are always looking to increase sponsorship deals, build new relationships, and fortify current partnerships. 

Athelo has helped facilitate Corey’s relationship with both his new and current partners. We are always brainstorming ways to enhance his voice through social media, merchandise, and lasting community relationships. 

One of our proudest accomplishments with Corey has been securing his ongoing relationship with BUILT Bar. We helped Corey secure this brand deal and negotiate terms to make it a solid relationship for all parties involved. He is now effectively the face of the brand. These are the types of meaningful partnerships that we believe will help Corey continue to rise through the ranks of the sport.

What's next for Corey LaJoie?

Corey has a unique voice that we feel can draw in a core following of NASCAR fans. As we move forward, we hope to help him tap into his audience and connect with them on a deeper, more personal level. Our goal is to help him leverage this voice to captivate audiences through his podcast, Stacking Pennies, and through his social media. Our belief is that more brand partnership opportunities will come as Corey strives to hone an authentic brand identity for himself. 

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