Working with Corey since 2019, our objective with him has always been and continues to be about opening up new doors for him to pursue from both a business and athlete standpoint. With Corey, we are always looking to increase sponsorship deals, build new relationships, and fortify current partnerships. 

Athelo has helped facilitate Corey’s relationship with both his new and current partners. We are always brainstorming ways to enhance his voice through social media, merchandise, and lasting community relationships. 

One of our proudest accomplishments with Corey has been securing his ongoing relationship with BUILT Bar. We helped Corey secure this brand deal and negotiate terms to make it a solid relationship for all parties involved. He is now effectively the face of the brand. These are the types of meaningful partnerships that we believe will help Corey continue to rise through the ranks of the sport.

Corey has a unique voice that we feel can draw in a core following of NASCAR fans. As we move forward, we hope to help him tap into his audience and connect with them on a deeper, more personal level. Our goal is to help him leverage this voice to captivate audiences through his podcast, Stacking Pennies, and through his social media. Our belief is that more brand partnership opportunities will come as Corey strives to hone an authentic brand identity for himself.