As an emerging power-house in the hydration industry and a brand with a robust sense of self, we were intrigued by the prospect of working with Liquid I.V. They were already working with top-tier celebrity investors while leading the pack with a top-shelf product. Athelo Group was poised and ready to introduce pro athletes into their catalog of partnerships for the first time.
While Liquid I.V. has the vision and innovation, we brought the opportunity to venture into other verticals at scale. With the help of Athelo Group and our rank of athletes, they could explore different avenues and connect with new potential customers. We helped pave the way for Liquid I.V. to play around with micro audiences to see who might be interested in their products.
Over the course of three months, the results are in:
“Athelo Group was great to work with over the term of our relationship. We received engaging and entertaining content from the athletes we worked with and the whole process was nothing but smooth.”
Working with Liquid I.V. granted us the opportunity to fine-tune a variety of recruitment model strategies. This was a pivotal experience for us to experiment and improve upon for not only this brand but for other partnerships as well.
DJ Diveny: TikTok
Alex Aust: TikTok
Summer Macedo: Instagram
We are looking forward to helping Liquid I.V. continue to sharpen its messaging for new audiences within unique verticals. As we resume our partnership, we hope to continue finding ways to foster a reciprocal relationship between the brand and our athletes while expanding the reach of all parties involved.