Alex Aust

Professional Lacrosse Payer, Under Armour Ambassador, and Coach

Alex Aust

Professional Lacrosse Payer, Under Armour Ambassador, and Coach
52.8K
Total followers
5.3%
Engagement

2017 Team USA

Gold Medalist

2021 Sports Illustrated

Swimsuit Search Finalist

Signed with Athletes Unlimited

2021

Profile

Alex Aust is a professional lacrosse player, Under Armour ambassador, and coach.

Aust is the director of Finish Line Lacrosse where she organizes and directs camps throughout the United States and East Coast Select, a youth girls lacrosse club program. Aust is a fitness instructor who created a virtual community called The Sweaat Life, training 400 women each week. Aust is a 2021 Sports Illustrated Swimsuit model as well as an Under Armour Athlete.

In 2016, Aust was selected by the Baltimore Ride with their second pick overall in the inaugural United Women’s Lacrosse League Draft. She also played for the WPLL Pride. She has also been a member of Team USA since 2014. She won a gold medal with Team USA at the Women’s World Cup in 2017 in London.

Brand connections

News & Media

Alex Aust

Professional Lacrosse Payer, Under Armour Ambassador, and Coach

2017 Team USA

Gold Medalist

2021 Sports Illustrated

Swimsuit Search Finalist

Signed with Athletes Unlimited

2021
52.8K
Total followers
5.3%
Engagement

Profile

Alex Aust is a professional lacrosse player, Under Armour ambassador, and coach.

Aust is the director of Finish Line Lacrosse where she organizes and directs camps throughout the United States and East Coast Select, a youth girls lacrosse club program. Aust is a fitness instructor who created a virtual community called The Sweaat Life, training 400 women each week. Aust is a 2021 Sports Illustrated Swimsuit model as well as an Under Armour Athlete.

In 2016, Aust was selected by the Baltimore Ride with their second pick overall in the inaugural United Women’s Lacrosse League Draft. She also played for the WPLL Pride. She has also been a member of Team USA since 2014. She won a gold medal with Team USA at the Women’s World Cup in 2017 in London.

Brand connections

News & Media

A case study on Alex Aust

Right away, our team recognized that Alex had a captivating public presence not a lot of other female lacrosse players were cultivating. She was larger than life – eager to move beyond the title of athlete and expand into the realm of role model, influencer, and model. She was already teaching lacrosse clinics and camps, but she teamed up with Athelo Group so she could take on more outside of her sport, creatively. We set out to help her build new partnerships and to help her leverage her value so she could build strong ties with her current affiliates.

Every day, we strive to find areas of growth to increase Alex’s value. We evaluate how we can improve the value of Alex’s brand. One pivotal goal has been to help her grow within the lacrosse sport and to build career opportunities outside of it. Though still going strong, we want to focus on the future for Alex. The question we always look toward is, “What’s life going to be like after lacrosse?”

We serve as her project management, creative strategist, partnership development, brand management team. Our job is to help her level up by giving her security to try new things and grow with confidence.

Together, Alex and Athelo Group are building structure and streamlining affiliate relationships. We’re exploring multiple verticals of her career and lifestyle. Since our partnership, Alex has built a following on new social media channels such as TikTok and is taking on modeling opportunities with publications of the likes of Sports Illustrated.

It’s always our goal to ensure our athletes are looked out for, cared for, and can perform at their best in all lanes of their life.

Like with many of our athletes, monetization, value, mental health, time management, and career opportunities are part of their full-scope campaign.

What's next for Alex Aust?

Alex is continuing to find ways to entertain new audiences and foster mutually beneficial ties with her current partnerships. While lacrosse will continue to be a central piece of Alex Aust’s brand, our goal is to continue to expand as an entertainer and, more importantly, an entrepreneur. We’re continually helping to educate and expose Alex to new avenues where she can grow as an athlete and individual.

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