Latest from the blog.
Has The U.S. Women’s Soccer Team Lost Its Draw?
For the past 30 years, the United States Women’s National Soccer Team (USWNT) has been the dominating force not only in women’s international soccer, but female sports across the globe. More recently, the USWNT has faced a decline in both on-field dominance and audience engagement. This signals a shift in its once unwavering supremacy. This
How International Players Are Driving Global Growth in Sports Leagues
There was a time when growing an American sports league meant filling more seats in more American cities. Build a better product, sell more tickets, negotiate a bigger TV deal and repeat. That model still works, but it’s no longer where the biggest growth is coming from. Today, leagues aren’t just expanding their footprint, they’re
How has fantasy sports changed the way fans watch games?
There was a time when sports fandom was a monogamous relationship. You picked your favorite team, watched their game, and hoped they would win. A fan’s emotional investment lived, and ultimately died, with one outcome. Today, that experience has completely evolved. Fantasy sports have transformed fans from passive viewers into active participants. The games we
Sports Tourism: The “F1 Effect” on Secondary Cities
Formula 1 has officially rewritten the playbook on urban transformation. While the “F1 effect” has already turned global hubs like Las Vegas and Miami into neon-lit sports spectacles, the real story is beginning to unfold elsewhere. Formula 1 proved that a single, high-octane sporting event can do more than just fill hotel rooms. It can
Do Women Get Paid the Same in Golf Tournaments?
If you’ve ever searched women’s golf pay, LPGA prize money, or the gender pay gap in sports, you’ve probably noticed the same pattern. Women still aren’t paid the same as men in golf tournaments. At the same time, the gap isn’t as simple as it used to be. Pay equity in golf has improved over
The Power of an Underdog Story
Teams play 17 games in the NFL, 162 in MLB, and 82 games in both the NBA and NHL each season. Over time, that adds up to hundreds, sometimes thousands, of games a fan cheers for in their lifetime. Yet most fans don’t remember every score, stat line, or regular season outcome. What they do
Sports Team Relocation and Building Brand Identity
What is sports team relocation, and how do teams manage it? When a professional sports team relocates, it is more than just moving to a new city. Professional sports teams have relocated since 1921 and have continued to do so ever since. Although relocation has become easier throughout the years, many teams still struggle. These
Fear vs. Fatigue: Free Solo Climbing
What is free solo climbing? This increasingly popular sport is a style of rock climbing in which the climber uses only their body strength and chalk to ascend. This is done all without the safety net of ropes, harnesses, or protective gear. Climbers instead rely entirely on their strength, mental focus, and technique. The sport
Athlete-Owned Media Is Changing Sports Coverage
There was a time when hearing directly from an athlete meant catching a postgame interview or waiting for a segment to air on ESPN. Reporters controlled the questions. Producers decided what made it to broadcast. The athlete was the subject of the story and rarely the one telling it. Now, that dynamic has quietly flipped.
Who is the Greatest Athlete of All Time?
Many argue that greatness is measured in rings, records, or reputation. Others will say greatness is something harder to quantify, something that changes the way a sport is played forever. If greatness is about statistics, the answer would already be settled. However, sports aren’t played on spreadsheets. Greatness in sports is dominating competition, influence, and