Latest from the blog.
The Biggest Sports Marketing Trends We’ve Seen So Far in 2026
If the first half of 2026 has proven anything, it’s that sports marketing is evolving faster than ever. The relationship between athletes, brands, and fans continues to shift as technology changes how content is created, consumed, and monetized. Traditional sponsorships are no longer enough on their own. The brands seeing the greatest success are adapting
How Women’s Sports Growth is Changing Representation in the Sports Industry
Since 2023, women’s sports have seen noticeable growth across viewership, attendance, sponsorship, media coverage, and fan engagement. At the same time, representation within the sports business industry is also becoming a larger conversation. More women are being recognized not only as athletes, but also executives, marketers, investors, broadcasters, and more. The growth of these two
The Rise of Professional Skimboarding
A rider sprints across wet sand, drops a board at their feet, and within seconds is hurtling toward an incoming wave. They launch off the lip, pull an aerial trick, and stick the landing on a few inches of foam and fiberglass. It’s called skimboarding, and while it might look like a beach pastime, it
Why the PWHL Is the Best Sponsorship Opportunity in Sports Right Now
Women’s hockey has spent decades being overlooked. That oversight has quietly created one of the best business opportunities in professional sports. Without a stable professional league behind it, the sport never had a real chance to prove what it was worth. The foundation is finally there, and the brands that recognize that before everyone else
How Brands Are Using AI to Find the Right Athlete Partners
Traditionally, a brand choosing an athlete partner came down to three things: performance metrics, gut feelings, and a phone call between agencies. A marketing executive would typically look at jersey sales. Maybe request a media kit, and then run a quick Google search to confirm there were no red flags. That model worked when sports
Is the 2026 World Cup America’s Biggest Sports Entertainment Event Ever?
The United States has hosted iconic sporting events before. But the 2026 FIFA World Cup may just become the largest sports entertainment moment the country has ever seen. The era of evaluating major sports tournaments purely by tickets and linear TV ratings is officially over. Today’s entertainment landscape is driven by decentralized digital content, creator
How Storytelling Has Grown WWE Viewership
For years, WWE has been one of the biggest names in sports entertainment. But lately, it’s been undeniable. Viewership is climbing. Social media clips are going viral with audiences who’ve never stepped foot in an arena. Fans who swore they stopped watching years ago are quietly setting reminders for Monday nights again. What’s changed? The
The Economics of the Indianapolis 500: How One Race Generates Millions
Every May, the roar of engines at the Indianapolis Motor Speedway becomes more than just a racing spectacle. It has become one of the biggest economic engines in sports. The Indy 500 is not only a cornerstone of American motorsports culture, but also a massive business ecosystem. It is fueled by sponsorships, tourism, media exposure,
The Business Behind the Athlete: What Does a Sports Manager Do?
When people think about athletes, they usually think about games, highlights, championships and stats. However, there is an entire side of business behind every successful athlete. Athletes today aren’t just players. They have become brands, public figures, business partners, community leaders and role models to the public. This is why sports managers are so important.
Has The U.S. Women’s Soccer Team Lost Its Draw?
For the past 30 years, the United States Women’s National Soccer Team (USWNT) has been the dominating force not only in women’s international soccer, but female sports across the globe. More recently, the USWNT has faced a decline in both on-field dominance and audience engagement. This signals a shift in its once unwavering supremacy. This