Latest from the blog.

July 22, 2021
Athlete Partnerships Are The Key to SEO

In the world of social media, a majority of athletes have built an organic following made up of fans that support their career, sport, team, or lifestyle. Athletes have taken over the social media space allowing them to create business opportunities outside of athletics. Most find themselves in high demand when it comes to brand […]

July 15, 2021
The True Winners of the NIL Era of College Athletics

It’s been nearly two weeks since the fateful day when college athletics turned the page to a new chapter: the NIL era. On June 30th, an interim rule change adopted by the NCAA allowed all student-athletes to capitalize on their name, image, and likeness beginning July 1st. Some players, like Auburn QB Bo Nix and […]

June 25, 2021
The Partnership Landscape of eSports

The current eSports revenue model is completely dominated by partnership dollars. At $636.9 million, sponsorship revenue contributes more to the eSports ecosystem than media rights, ticket sales, publisher fees, streaming revenue, and other digital income sources combined. This puts a tremendous strain on eSports organizations to develop partnerships and activate them in ways that will […]

June 19, 2021
What is “success” for an Influencer?

During a time when one’s personalized Instagram feed no longer displays the images of close friends and family. The social media audience craves to understand what is going on in the lives of people that interest them the most. Instead, we open the app only to be forced to observe the millions of targeted brand advertisements, […]

June 9, 2021
Strategy in Motorsports

Over the past couple of weeks, people had the opportunity to watch motorsports races such as F1 Series in Monaco, the Indianapolis 500, and NASCAR’s Sonoma 350. Watching drivers like Conor Daly, who led the most laps in the Indy500, and Corey LaJoie, who was in the top 5 with 25 laps remaining at the […]

June 3, 2021
Invest in Women’s Sports

There’s nearly a 50/50 gender split when it comes to sports participation, but only 4% of coverage is dedicated to women’s sports. The audience for women’s sports is massive and continues to grow, despite the lack of investment in consistent and high-quality coverage. A Nielsen study found that 84% of general sports enthusiasts of all […]

May 27, 2021
Keep an Eye on Pickleball

If I asked you to think of a popular racquet sport, tennis is almost certainly the first thing that would come to mind. For some of us, maybe squash or racquetball rings a bell, but tennis is by far the most popular racquet sport of our generation. After all, nearly 18 million play tennis in […]

May 19, 2021
Rule 40 and the Olympics

The impact of the Coronavirus and pandemic cancelled sports for a long time, including the 2020 Summer Olympics. With the rebrand to the 2021 Summer Olympics, the games will finally be played, and everyone will be able to watch some of the best athletes in the world compete against each other for a gold medal. […]

May 13, 2021
Sports in Underserved Communities

As the world returns to normalcy following perhaps one of the most impactful events in recent history, we begin to see kids returning to sports and fans rushing back to stadiums. Sports are one of the most constructive outlets for any child growing up. It teaches valuable life lessons such as skill-building, teamwork, and humility. […]

May 6, 2021
Winning Off the Field

Athletes are influencers of societal and cultural issues and have a unique power to enact change. Whether it be a specific cause, current issue, or culture in general, the opportunity to create a transformation and “do good” and in turn “look good” is tremendous. The public regards their favorite athletes as role models and looks […]

April 29, 2021
CBD in Sports: An Overview of the Health and Financial Benefits of Cannabidiol

The balance between health and performance will always be a challenge for athletes at every level of competition. Athletes are constantly under pressure from coaches, fans, and organizational members to be in peak condition at all times. Many athletes turn to performance-enhancing drugs as a way to live up to these expectations. However, the long-term health […]

April 22, 2021
OPINION: Brand Values and Messaging Must Be Backed Up By Action

The concept of brand identity has long been at the forefront of modern marketing practice. The most successful brands in today’s market differentiate themselves from competitors by clearly identifying and holding to a set of established values. A company’s ability to maintain success and customer loyalty is often defined by how well it sticks to […]

April 14, 2021
The New Way of Partnerships

Brands and companies have been partnering with athletes for as long as I can remember. A partnership is a way for the fans of these athletes to associate themselves with a product or a brand. This will hopefully generate more interaction with the brand’s website or even generate more sales. Typically, these partnership deals involve a […]

April 8, 2021
In the Zone

The concept of mindfulness has taken on a mind of its own. The trendy buzzword is getting a lot of buzz in the fields of psychology and education and most recently, the world of sports. The practice of mindfulness might just be what you need to gain the extra edge you seek. The difference between […]

April 1, 2021
The Importance of Asians in Sports

When people think of professional athletes, many marvel at the ideas of superstars such as Lebron James, Tom Brady, and Serena Williams. However, as with any industry representation matters. When the opportunity arises for an Asian athlete to gain widespread mainstream attention and social media virality, those athletes must set an example for the billions […]

March 25, 2021
Gambling in eSports

Gambling in eSports has gotten out of control and could get even worse without proper regulations. There are two forms of eSports betting: cash betting on professional eSports games and skin betting. The first gambling companies to enter into eSports already had a foothold in the traditional sports industry. After noticing the exponential rise in […]

March 18, 2021
OPINION: So you want to get involved with NFTs? Here’s what you need to know

Thought the past year couldn’t get any crazier? Well, I hate to break it to you, but people are now buying tweets online for prices over $1 million. Yep. You read that right. As of March 16, 2021, a tweet by SpaceX owner and Tesla CEO has been bid on to sell for over $1.1 […]

March 4, 2021
The Power of the Athlete Podcast

Podcasts have become a very powerful medium by which to convey information and let people get to know you. They are great ways to make a connection and cultivate a relationship with potential fans and followers. Podcasts are quickly gaining more power with increased popularity. Over 51% of U.S. consumers over 12 years old listen […]

February 25, 2021
The Possibilities Clubhouse Gives to Athletes

In a “pre-COVID” world, real-life conversations were perhaps one of the best aspects of life that were taken for granted. With people remaining indoors and “in-person” activities put to a halt. Online services such as gaming, video streaming, and podcasting began to gain popularity. While podcasting began to rise among various celebrities, influencers, and athletes. […]

February 18, 2021
Early Specialization and Diversification in Youth Sports

Youth sport is fundamentally bound by ethical issues that are multiplied as parents become increasingly involved in the athletic lives of their kids. The cost of youth sports is continuing to rise and is compounded by a significant number of hidden costs. This includes gas money, hotel charges, and restaurant fees that parents are supposed […]

February 11, 2021
The Sports Betting Industry is Here to Stay

Many of the Super Bowl’s most notorious annual advertisers opted out of a TV spot for this year’s game, keeping in line with an overall fan experience that felt anything but normal. Instead of traditional brand heavyweights like Coke, Pepsi, and the Anheuser-Busch giants dominating commercial airtime, some fresh faces chose to enter the picture […]

February 4, 2021
Sponsorship Opportunity in a COVID-19 World

In the middle of March, the world of sports changed. We witnessed games being canceled, seasons being postponed, and fans being told they cannot return to stadiums. Many people were worried about how sports would return and what the future holds. Sports teams make most of their profit through three ways: fan attendance (ticket sales […]

January 28, 2021
OPINION: Action Sports is Having a Moment and I’m Here for it

Athletic opportunities take many forms. For some, sports involve a team, a field, or a ball. For others, sport is more solitary and potentially life-threatening. Participation in extreme sports is rising in popularity and spanning across a range of demographics. For extreme athletes, the roar of the crowd is replaced by the rush of adrenaline […]

January 22, 2021
There’s a Niche for You on Twitch

During a time when almost every interaction is virtual, there is one platform that has made incredible strides to become the ideal media streaming service. Twitch has gradually begun making its climb to becoming one of the most used apps over the past couple of years. Many would assume that Twitch is just another “nerdy” […]

January 14, 2021
An Overview of Social Media Marketing and an Introduction to Surreptitious Advertising

Athletes are increasingly monetizing their social media channels. Portuguese football star Cristiano Ronaldo, who currently has the most Instagram followers at 254 million, can make $1.5 million per Instagram post (GQ, 2019). While most athletes cannot compete with Ronaldo’s digital following, the ability to incorporate this lucrative supplemental revenue stream in addition to league contracts is […]

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