Latest from the blog.
Athletes in Hollywood: Do Star Athletes Guarantee Box Office Success?
Athletes have increasingly become a major presence in movies, television, and even Broadway, raising an interesting question: does casting an athlete automatically make a project more successful? In many cases, athletes bring built-in audiences, media attention, and star power that can help generate interest before a project is even released. But name recognition alone is
The New Economy of Sports: How are the NIL, Sports Betting, and Media Rights Reshaping the Industry?
Not too long ago, the value of an athlete was measured exclusively by what they did and how they performed in their respective sport. In today’s world of sports, athletes’ values are now measured by their brand or marketability. NIL offers expansive opportunities to collegiate athletes, sports betting partnerships are popping up everywhere, and media
The Racket: Why Are More Adults Picking Up Pickleball?
For a sport that’s only 60 years old, pickleball has earned a reputation as the fastest-growing sport in America. Once a niche backyard pastime, pickleball is now almost impossible to ignore. The appeal stems from its convenience and low-commitment nature. The sport itself is low-maintenance and low-stakes, and asks little of you. No expensive gear,
The Biggest Sports Marketing Trends We’ve Seen So Far in 2026
If the first half of 2026 has proven anything, it’s that sports marketing is evolving faster than ever. The relationship between athletes, brands, and fans continues to shift as technology changes how content is created, consumed, and monetized. Traditional sponsorships are no longer enough on their own. The brands seeing the greatest success are adapting
How Women’s Sports Growth is Changing Representation in the Sports Industry
Since 2023, women’s sports have seen noticeable growth across viewership, attendance, sponsorship, media coverage, and fan engagement. At the same time, representation within the sports business industry is also becoming a larger conversation. More women are being recognized not only as athletes, but also executives, marketers, investors, broadcasters, and more. The growth of these two
The Rise of Professional Skimboarding
A rider sprints across wet sand, drops a board at their feet, and within seconds is hurtling toward an incoming wave. They launch off the lip, pull an aerial trick, and stick the landing on a few inches of foam and fiberglass. It’s called skimboarding, and while it might look like a beach pastime, it
Why the PWHL Is the Best Sponsorship Opportunity in Sports Right Now
Women’s hockey has spent decades being overlooked. That oversight has quietly created one of the best business opportunities in professional sports. Without a stable professional league behind it, the sport never had a real chance to prove what it was worth. The foundation is finally there, and the brands that recognize that before everyone else
How Brands Are Using AI to Find the Right Athlete Partners
Traditionally, a brand choosing an athlete partner came down to three things: performance metrics, gut feelings, and a phone call between agencies. A marketing executive would typically look at jersey sales. Maybe request a media kit, and then run a quick Google search to confirm there were no red flags. That model worked when sports
Is the 2026 World Cup America’s Biggest Sports Entertainment Event Ever?
The United States has hosted iconic sporting events before. But the 2026 FIFA World Cup may just become the largest sports entertainment moment the country has ever seen. The era of evaluating major sports tournaments purely by tickets and linear TV ratings is officially over. Today’s entertainment landscape is driven by decentralized digital content, creator
How Storytelling Has Grown WWE Viewership
For years, WWE has been one of the biggest names in sports entertainment. But lately, it’s been undeniable. Viewership is climbing. Social media clips are going viral with audiences who’ve never stepped foot in an arena. Fans who swore they stopped watching years ago are quietly setting reminders for Monday nights again. What’s changed? The