Latest from the blog.
Priced Out of the Stands? The Real Cost of Being a Sports Fan
The final score isn’t the only number fans pay attention to when attending a game. Before the first pitch, opening faceoff, or kickoff, a family may have already paid for tickets, transportation, and parking. Add food, drinks, and a souvenir, and the cost of an afternoon cheering for their favorite team can look very different
Female Sports Marketing: The Call to Empower Female Athletes
Over the past decade, viewership and popularity have grown exponentially across all facets of women’s sports. Female athletes drive monumental growth in audience engagement by using their platform to share their perspectives and reshape narratives imposed upon them. Success stories such as Sophie Cunningham, Simone Biles, Naomi Osaka, and Serena Williams are speaking out and paving
Sports Documentaries: The New Playbook for Athlete Branding
The modern sports documentary is no longer just a recap of a season. It is a branding engine. For athletes, a few episodes of behind-the-scenes access can do what a press conference, highlight reel, or Instagram post can’t. It gives fans a reason to care beyond the game. Viewers get to see the preparation, pressure,
The Three Pillars that Pushed Surfing to the Spotlight
Uppers, Lowers, Middles. Cobblestone reef waves. A Pacific Coast Highway walk that guides people underneath a train bridge. This is Trestles Beach, a surf capital of California and the home of the sport during the 2028 Summer Olympic Games in Los Angeles. The brand of surfing on display at Trestles will look much different than
Mental Health in Sports: The Conversation Athletes Can’t Afford to Ignore
Sports are often associated with strength, toughness, and the ability to perform under pressure. For athletes, however, the pressure can extend far beyond the competition itself. Fear of failure, injuries, intense training schedules, pressure from coaches and teammates. Over time, these demands can contribute to anxiety, depression, stress, and burnout. Despite these challenges, athletes are
The Trends Driving Viewership in Sports: What Makes America Tune In?
Not every sporting event is created equal. In today’s world of sports, millions of fans follow their favorite teams throughout an entire season. However, certain games, rivalries, holidays, and championship moments also attract audiences far beyond a sport’s everyday fanbase. Reports show that the NFL continues to dominate television ratings, college football’s biggest rivalries attract
Dropping the “Diva”: The WWE Rebrand That Changed Women’s Wrestling
When WWE retired the term “Diva” in favor of the previously male-associated “Superstar,” it redefined how female talent was perceived. This opened the door to greater opportunities and equal prospects for success. Today, women in WWE such as Adriana Rizzo are considered “Superstars”. They exude charisma with developed narratives and outspoken identities like their male
From CrossFit to HYROX: Why Everyone Suddenly Wants to Compete
Going to the gym used to be simple. Now, people pay to push sleds across convention-center floors, throw medicine balls at walls and run kilometers in between, all while thousands of people watch. Welcome to competitive fitness, the era where the gym isn’t just a place you go anymore. It’s something you train for. What was
What a Looming Lockout Means for the Business of Baseball
The business of baseball has seen immense success in the 2020s, coming off one of the most thrilling World Series in recent years, consistent attendance growth, and a booming sponsorship market. All of this success may come crashing down over the next several months. The future of Major League Baseball hangs in the balance as
Athletes in Hollywood: Do Star Athletes Guarantee Box Office Success?
Athletes have increasingly become a major presence in movies, television, and even Broadway, raising an interesting question: does casting an athlete automatically make a project more successful? In many cases, athletes bring built-in audiences, media attention, and star power that can help generate interest before a project is even released. But name recognition alone is