Latest from the blog.
Dropping the “Diva”: The WWE Rebrand That Changed Women’s Wrestling
When WWE retired the term “Diva” in favor of the previously male-associated “Superstar,” it redefined how female talent was perceived. This opened the door to greater opportunities and equal prospects for success. Today, women in WWE such as Adriana Rizzo are considered “Superstars”. They exude charisma with developed narratives and outspoken identities like their male
From CrossFit to HYROX: Why Everyone Suddenly Wants to Compete
Going to the gym used to be simple. Now, people pay to push sleds across convention-center floors, throw medicine balls at walls and run kilometers in between, all while thousands of people watch. Welcome to competitive fitness, the era where the gym isn’t just a place you go anymore. It’s something you train for. What was
What a Looming Lockout Means for the Business of Baseball
The business of baseball has seen immense success in the 2020s, coming off one of the most thrilling World Series in recent years, consistent attendance growth, and a booming sponsorship market. All of this success may come crashing down over the next several months. The future of Major League Baseball hangs in the balance as
Athletes in Hollywood: Do Star Athletes Guarantee Box Office Success?
Athletes have increasingly become a major presence in movies, television, and even Broadway, raising an interesting question: does casting an athlete automatically make a project more successful? In many cases, athletes bring built-in audiences, media attention, and star power that can help generate interest before a project is even released. But name recognition alone is
The New Economy of Sports: How are the NIL, Sports Betting, and Media Rights Reshaping the Industry?
Not too long ago, the value of an athlete was measured exclusively by what they did and how they performed in their respective sport. In today’s world of sports, athletes’ values are now measured by their brand or marketability. NIL offers expansive opportunities to collegiate athletes, sports betting partnerships are popping up everywhere, and media
The Racket: Why Are More Adults Picking Up Pickleball?
For a sport that’s only 60 years old, pickleball has earned a reputation as the fastest-growing sport in America. Once a niche backyard pastime, pickleball is now almost impossible to ignore. The appeal stems from its convenience and low-commitment nature. The sport itself is low-maintenance and low-stakes, and asks little of you. No expensive gear,
The Biggest Sports Marketing Trends We’ve Seen So Far in 2026
If the first half of 2026 has proven anything, it’s that sports marketing is evolving faster than ever. The relationship between athletes, brands, and fans continues to shift as technology changes how content is created, consumed, and monetized. Traditional sponsorships are no longer enough on their own. The brands seeing the greatest success are adapting
How Women’s Sports Growth is Changing Representation in the Sports Industry
Since 2023, women’s sports have seen noticeable growth across viewership, attendance, sponsorship, media coverage, and fan engagement. At the same time, representation within the sports business industry is also becoming a larger conversation. More women are being recognized not only as athletes, but also executives, marketers, investors, broadcasters, and more. The growth of these two
The Rise of Professional Skimboarding
A rider sprints across wet sand, drops a board at their feet, and within seconds is hurtling toward an incoming wave. They launch off the lip, pull an aerial trick, and stick the landing on a few inches of foam and fiberglass. It’s called skimboarding, and while it might look like a beach pastime, it
Why the PWHL Is the Best Sponsorship Opportunity in Sports Right Now
Women’s hockey has spent decades being overlooked. That oversight has quietly created one of the best business opportunities in professional sports. Without a stable professional league behind it, the sport never had a real chance to prove what it was worth. The foundation is finally there, and the brands that recognize that before everyone else