Latest from the blog.
The Three Pillars that Pushed Surfing to the Spotlight
Uppers, Lowers, Middles. Cobblestone reef waves. A Pacific Coast Highway walk that guides people underneath a train bridge. This is Trestles Beach, a surf capital of California and the home of the sport during the 2028 Summer Olympic Games in Los Angeles. The brand of surfing on display at Trestles will look much different than
Mental Health in Sports: The Conversation Athletes Can’t Afford to Ignore
Sports are often associated with strength, toughness, and the ability to perform under pressure. For athletes, however, the pressure can extend far beyond the competition itself. Fear of failure, injuries, intense training schedules, pressure from coaches and teammates. Over time, these demands can contribute to anxiety, depression, stress, and burnout. Despite these challenges, athletes are
The Trends Driving Viewership in Sports: What Makes America Tune In?
Not every sporting event is created equal. In today’s world of sports, millions of fans follow their favorite teams throughout an entire season. However, certain games, rivalries, holidays, and championship moments also attract audiences far beyond a sport’s everyday fanbase. Reports show that the NFL continues to dominate television ratings, college football’s biggest rivalries attract
Dropping the “Diva”: The WWE Rebrand That Changed Women’s Wrestling
When WWE retired the term “Diva” in favor of the previously male-associated “Superstar,” it redefined how female talent was perceived. This opened the door to greater opportunities and equal prospects for success. Today, women in WWE such as Adriana Rizzo are considered “Superstars”. They exude charisma with developed narratives and outspoken identities like their male
From CrossFit to HYROX: Why Everyone Suddenly Wants to Compete
Going to the gym used to be simple. Now, people pay to push sleds across convention-center floors, throw medicine balls at walls and run kilometers in between, all while thousands of people watch. Welcome to competitive fitness, the era where the gym isn’t just a place you go anymore. It’s something you train for. What was
What a Looming Lockout Means for the Business of Baseball
The business of baseball has seen immense success in the 2020s, coming off one of the most thrilling World Series in recent years, consistent attendance growth, and a booming sponsorship market. All of this success may come crashing down over the next several months. The future of Major League Baseball hangs in the balance as
Athletes in Hollywood: Do Star Athletes Guarantee Box Office Success?
Athletes have increasingly become a major presence in movies, television, and even Broadway, raising an interesting question: does casting an athlete automatically make a project more successful? In many cases, athletes bring built-in audiences, media attention, and star power that can help generate interest before a project is even released. But name recognition alone is
The New Economy of Sports: How are the NIL, Sports Betting, and Media Rights Reshaping the Industry?
Not too long ago, the value of an athlete was measured exclusively by what they did and how they performed in their respective sport. In today’s world of sports, athletes’ values are now measured by their brand or marketability. NIL offers expansive opportunities to collegiate athletes, sports betting partnerships are popping up everywhere, and media
The Racket: Why Are More Adults Picking Up Pickleball?
For a sport that’s only 60 years old, pickleball has earned a reputation as the fastest-growing sport in America. Once a niche backyard pastime, pickleball is now almost impossible to ignore. The appeal stems from its convenience and low-commitment nature. The sport itself is low-maintenance and low-stakes, and asks little of you. No expensive gear,
The Biggest Sports Marketing Trends We’ve Seen So Far in 2026
If the first half of 2026 has proven anything, it’s that sports marketing is evolving faster than ever. The relationship between athletes, brands, and fans continues to shift as technology changes how content is created, consumed, and monetized. Traditional sponsorships are no longer enough on their own. The brands seeing the greatest success are adapting