Latest from the blog.

June 17, 2024
Are UFC Drug Testing Policies Strong Enough?

Since its inception, the Ultimate Fighting Championship (UFC) has always implemented drug testing policies to detect and deter the use of performance-enhancing drugs (PEDs) among its athletes. However, with PED use still so prevalent, people are questioning how effective these policies really are. The UFC has made progress in catching those who break the rules, […]

June 10, 2024
Greener Games and New Sports Await at Paris Summer Olympics

All eyes are on Paris, the host of this year's Summer Olympics. The Games return to Paris after a century, kicking off with the opening ceremony on July 26th and concluding on August 11th. Paris was chosen as the host city not only for its iconic landmarks but also for its vision of blending tradition […]

June 2, 2024
WNBA’s Internal Struggle: Uphold Fairness or Chase Money?

The WNBA has recently experienced drastic growth through superstar players like Caitlin Clark and Kamilla Cardoso making their debuts. The 2024 draft saw an unprecedented average viewership of almost 2.5M, more than quadrupling the figures from the previous year. With a wave of momentum carrying the WNBA into the spotlight, organizations have been making moves […]

May 27, 2024
Baseball's Downfall: How MLB Blackout Rules Destroy Viewership

Baseball has been long known as America’s pastime, but soon this may not be the case. Major League Baseball is facing a critical challenge: shrinking viewership. A significant factor contributing to this decline is MLB's controversial blackout policy. First implemented over 50 years ago, blackouts restrict live game broadcasts in specific regions. They were originally […]

May 19, 2024
Trend Alert: Team Relocations in North American Sports

The landscape of North American sports is undergoing a significant transformation, marked by a notable increase in team relocations over the past decade. Owners across various leagues are leveraging relocation to bolster their franchises, often in tandem with the construction of state-of-the-art venues. Since 2016, five major teams have relocated, and two more are currently […]

May 12, 2024
Women's Soccer Shines Light on ACL Injury Research

International support for women's soccer has surged over the past decade, fueled by star players and major tournament victories. With this growing popularity comes increased scrutiny on the health challenges female athletes face. Rising participation rates and heightened competition have exacerbated the issue of sports injuries, particularly anterior cruciate ligament (ACL) ruptures. Health experts warn […]

May 5, 2024
Copa America 2024 Comes to U.S. Soil

One of the most exciting events in the soccer space is coming to the U.S. this year! Bring on the Copa America– the oldest international continental soccer tournament in the world, first contested in 1916. This premier championship for South American national teams consists of 10 CONMEBOL member nations: Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, […]

April 29, 2024
A New Era: Basketball Braces for #1 WNBA Draft Pick Caitlin Clark

This past women’s college basketball season, all eyes have been on Caitlin Clark. She shattered countless records, including the college basketball scoring and three-point records, achieved a 40-point triple double in a tournament game, and amassed 3,000 points and 1,000 assists. Leading the Iowa Hawkeyes to the NCAA Tournament final, Clark ultimately fell to undefeated […]

April 22, 2024
Inside Sports Officiating Tech: Decoding VAR and the NFL Replay Assist System

In sports' modern era, technology has become a game-changer, revolutionizing how athletes compete, officials make decisions, and fans experience the action. From Video Assistant Referees (VAR) in professional soccer to the expanded use of instant replay systems in the NFL, the integration of cutting-edge technology has transformed the world of sports. These innovations hold the […]

April 15, 2024
A Tradition Unlike Any Other: A Look at the Masters

April does not just signify the start of spring, warm weather, and rain showers. To many sports fans across the globe, it signifies the beginning of the most famous golf tournament in the world: the Masters. Taking place in the quiet town of Augusta, Georgia, the tournament at Augusta National draws in people from every […]

April 7, 2024
Fans vs. Brands: Is March Madness Just Another Money Grab?

March Madness is undoubtedly the epitome of college basketball. Consuming an entire month with its unforeseen heartache, improbable Cinderella stories, and gut wrenching battles between powerhouse teams, this NCAA basketball tournament might even be the epitome of college sports. Sixty-eight teams, three weeks, and a war to be the best. Despite such perfection at hand, […]

April 1, 2024
Dartmouth Basketball’s Unionization: The Downfall of Amateurism

March Madness is in full swing, showcasing 68 college teams vying for the championship and captivating millions of viewers. Teams not in contention for the national title are either participating in other postseason tournaments or winding down for the offseason. Dartmouth Basketball, currently in offseason mode, isn't simply waiting around. They're actively campaigning for employee […]

March 24, 2024
Beyond the Field: How Mixed-Use Development Boosts Sports Venues

As cities evolve, the integration of mixed-use projects around sports venues has evolved alongside them, marking the beginning of a transformative era in urban development. Gone are the days when stadiums or arenas stood alone. These venues have now blossomed into vibrant urban ecosystems, incorporating a diverse range of amenities like hotels, bars, retail outlets, […]

March 17, 2024
Strategy Shift: Netflix's Entry Into Live Sports

Netflix has long been a trailblazer in the sports genre, bypassing traditional sports broadcasting to prioritize entertainment and storytelling. Renowned for its on-demand and binge-worthy content, Netflix has typically favored these qualities over live viewing experiences. Utilizing sports-adjacent content, Netflix taps into people's widespread passion for sports to drive subscriptions. This is evident in Netflix […]

March 10, 2024
Balancing the Books: New UEFA Regulations and Their Impact on European Football Clubs

The COVID-19 pandemic dealt a heavy blow to European football clubs, resulting in huge revenue losses while costs such as player wages remained fixed. Faced with a net loss of over €6 billion between 2019 and 2021, the Union of European Football Associations (UEFA) had to crack down on overspending clubs. Their solution came in […]

March 4, 2024
The Caitlin Clark Effect: Can the WNBA Sustain the Momentum?

Just last week, Iowa’s Caitlin Clark announced her commitment to enter the 2024 WNBA draft once this season comes to a close. Days later, Clark broke the record for most career points in NCCA history. After an absolutely scorching season and college career, the WNBA has the opportunity to capitalize and turn this momentum into […]

February 26, 2024
From Olympic Basketball to Flag Football: How the Olympics Boost Youth Sports

Ever since the 1992 Dream Team, there have been major benefits to NBA players participating in the Olympic basketball. Flash forward to today, and the NBA is a global brand with audiences from all corners of the world and all age groups. So when will other big U.S. sports follow suit? The NBA, NFL, and […]

February 18, 2024
The World Cup Comes to North America: What to Expect in 2026

For the first time in over 3 decades, the world's most-viewed sporting event is coming to North America in 2026. The last time the World Cup touched American soil was in 1994 when the United States was the sole host. In just two years, however, the United States, Mexico, and Canada will act as joint hosts […]

February 11, 2024
New Movement on the Ice: PWHL Skyrockets to Success

Up until this year, there were no professional hockey leagues for females, a disparity greatly contributing to gender inequality within sports. As the growth of U.S. hockey skyrockets, a new all-female hockey league is finally underway. The first-of-its-kind Professional Women’s Hockey League (PWHL) kicked off its inaugural season on New Year’s Day with a matchup […]

February 4, 2024
Women's Volleyball Recruitment and Social Media: The New Double-Edged Sword

It’s no surprise that social media has become an integral part of our lives, influencing how we communicate and  even how we present ourselves professionally. In the world of collegiate women's volleyball, social media offers recruits a unique opportunity. Aspiring recruits can now create content to showcase skills, connect with coaches, and potentially secure coveted […]

January 28, 2024
Golf’s New Rollback Rule: Is it Really the Right Decision?

With massive changes underway in the golf world, last month’s rollback rule is one more element shaking up the game. It was recently confirmed that the USGA and R&A will enforce the infamous rollback rule for both PGA and LIV golfers in 2028, followed by a universal rollback for every golfer in 2030. The rollback […]

January 21, 2024
How NBA Jerseys Are Boosting the Fan Experience

When the NBA Jersey Patch Program was mentioned over a decade ago, deputy commissioner Adam Silver believed it would bring in a combined revenue of $100M across all 30 NBA teams. At first, fans feared this would merge the NBA with the corporate world. Critics drew comparisons to European soccer teams and worried brand placements […]

January 14, 2024
Teeing Off Tradition: The Bold Shift in Golf Apparel Brand Partnerships

The 2024 PGA Tour year kicked off at the Sentry Tournament of Champions at Kapalua. Familiar faces like Scottie Scheffler, Viktor Hovland, and Collin Morikawa are back in action. However, fan favorite Jon Rahm was not in the field this year as he shocked the golf world and made his transition to LIV Golf. Among […]

December 31, 2023
The Evolution of NIL Deals: Is There a Dark Side?

On July 1, 2021 the NCAA officially gave student athletes the NIL green light, allowing them to monetize their name, image, and likeness. Fast-forward to 2023, and student-athletes like Livvy Dunne and Bronny James are signing million dollar deals with mega brands like Nike, Under Armour, and Adidas. When NIL was first introduced, not many […]

December 23, 2023
The NFL Takes Over Christmas

Christmas Day games are a coveted gift from the NFL, giving fans the opportunity to merge football and holiday excitement. Football fans are treated to a spectacle that skillfully integrates the thrill of the game into the fabric of holiday traditions, as the nation's homes fill with the aroma of holiday feasts and sparkling lights. […]

December 17, 2023
Rising Fortunes: The Women's Sports Revenue Boom

Gone are the days when women's sports were relegated to the background, and it's about time we all take notice. They are now front and center, dazzling us with sheer talent, grit, and an unapologetic flair for drama. Women's professional sports have witnessed a remarkable upswing in revenue, reflecting a major shift in perception and […]

December 10, 2023
FedEx Cup Fall 2023: Inside the PGA's Revolutionary New Structure

Just last year, Saudi-backed LIV Golf took the golf world by a storm and brought turmoil to the PGA Tour. The new league was able to lure away some of golf’s biggest stars, shaking up the golf landscape as we know it. As the new league grew in popularity and impact, the PGA was forced […]

December 4, 2023
Shaping the Future of Ads: The Las Vegas Sphere's Impact on Marketing

Ever since the $2.3B Las Vegas Sphere launched in September 2023, it has rapidly become a marketing and advertising sensation. Known as “The Exosphere,” this architectural phenomenon is the world's largest spherical structure, reaching 366 feet and 516 feet wide. Illuminated by over a million LED lights, it cast a mesmerizing glow over the Las […]

November 26, 2023
The Winning Playbook: Securing Success in Sports Influencer Marketing Strategy

With the influencer marketing industry expected to top $21B by the end of 2023, we’re seeing more and more athletes get in on the action. In fact, the sports vertical’s presence in the influencer space has grown three times in the past year alone! AG athletes like lacrosse star Alex Aust and CrossFit powerhouse Dani […]

November 20, 2023
Game-Changers: Exploring the Evolution of Sports Technology

In the dynamic realm of sports, where every second counts and every move can make or break a victory, the fusion of technology and athleticism has given rise to a revolution like never before. Now more than ever there is a fascinating intersection of sports and technology that is reshaping the landscapes of sports equipment, […]

November 12, 2023
From MLB's Pitch Clock to International NFL Games: How Leagues Are Evolving for Fans

It seems in an age where entertainment is always at our fingertips, U.S. professional sports leagues are under more pressure than ever to capture the attention of new audiences and cater to fans. As a result, leagues like the NBA, NFL, MLB, and NHL have all taken steps to attract new fans, create a more […]

November 5, 2023
Flag Football in the 2028 Olympics: Helpful or Harmful?

With the IOC (International Olympic Committee) announcing the addition of 5 new sports in the 2028 Olympics, flag football will be making its debut. This development has piqued the interest of the NFL, which is actively promoting and encouraging its players to participate in the upcoming 2028 Olympics. However, as the anticipation around this milestone […]

October 29, 2023
Going for the Gold: The Olympics Are Raising Standards and Growing Their Roster

Whether you’re watching from the couch with your family or experiencing the games in person, you can’t get away from the energy that surrounds the Olympics. Within the next two cycles, 2024 and 2028, that energy is set to be amplified. Not only are the games growing in size, but the International Olympic Committee (IOC) […]

October 20, 2023
Cutting the Cord: Cable vs. Streaming in Sports

Almost gone are the days of cable TV, a staple in the sports and entertainment community and a time friends and family gather to catch their favorite shows and games. In our tech-savvy world, the invention of digital streaming has given us the luxury of watching whatever we want, whenever we want. As big media […]

October 13, 2023
The Unlikely Union: Travis Kelce and Taylor Swift's Influence on Sports and Entertainment

A fascinating relationship has emerged that has captivated not only sports fans but also pop culture enthusiasts. Kansas City Chiefs' star tight end, Travis Kelce, and multi-platinum recording artist, Taylor Swift, have formed an unexpected relationship that has the whole world watching. This relationship is reshaping the landscape of sports and entertainment in ways previously […]

October 6, 2023
The WWE and UFC Merger: What's Ahead for TKO

Combat sports’ unmatched fusion of athleticism, strategy, and theatrics has enthralled spectators for generations. Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), two of the most recognizable names in combat sports, stand out for their different perspectives on fight entertainment. The 1993-founded UFC is a pioneer in the rise of mixed martial arts (MMA), […]

September 29, 2023
Sports Betting Legalization: What Its Big Impact Means for Sports

It's time to get in the game! As more states legalize sports betting across the country, the sports industry has felt its impact in both positive and negative ways. Mobile sports betting is now legal in 28 states, which is up from 18 in January 2022, and has led to a surge of fans betting […]

September 22, 2023
Coco Gauff: U.S. Open Champion and Advocate for Change

Earlier this month, Coco Gauff hit one final backhand at the U.S. Open and fell to the ground in a flurry of emotions. Fans in N.Y.C.’s historic Arthur Ashe stadium and all around the world rejoiced. Coco had just made pro tennis history by winning her first career Grand Slam. This incredible accomplishment marks the […]

September 15, 2023
What NCAA Conference Realignment Means for Student Athletes

Ever since major shifts in 2021, college football conference realignment has triggered a domino effect. The landscape of college football as we know it continues to transform as conferences look to boost profits, expand media rights deals, and diversify match-ups. Fans shouldn’t be so surprised, as the seismic shift in the NCAA has been in […]

September 8, 2023
Amazon's Play in the NFL: Reshaping the 2023 Season Experience

Move over ESPN and ABC– there’s a new media giant revolutionizing the sports broadcasting arena! In 2022, Amazon Prime Video began an 11-year media rights deal with the NFL speculated to be worth over $100B. They hit the ground running with interactive NFL content coverage that earned them a Sports Emmy Award. This season, they’re […]

September 1, 2023
Leveling the Field: Equal Opportunity in Women’s Sports Sponsorships

Over the past few years, we’ve seen female athletes dominate the sports industry with win after win. Our AG athletes have racked up amazing wins in 2023, including Zoe Benedetto’s success at the East Coast Surfing Championship and Brittany Weiss’ victory at the CrossFit Games with Team Invictus. But even as women continue to show […]

August 25, 2023
The Unifying Power of Sports: From Lionel Messi to CrossFit

In a world frequently divided by political, cultural, and geographical differences, sports stand out as a symbol of unity and camaraderie. Cheering fans, action-packed moments of competition, and the shared celebration of human achievement overcome barriers and foster connection. From the Olympic stage to a CrossFit gym, sports have the universal power to promote understanding […]

August 21, 2023
Empowering Excellence: Women in CrossFit

This August, the 17th annual NoBull CrossFit Games went down in Madison, Wisconsin. Fans enjoyed intense competition and athleticism. Team Invictus, with our very own Brittany Weiss, won the teams category this year in a very impressive effort, making history by becoming the first team to compete in every event since the first CrossFit games […]

August 14, 2023
The Impact of Soccer in the US, and Its Continued Rise in Our Culture

Soccer has been steadily increasing its influence amongst the American public. This once-niche sport has made significant strides in capturing the attention and hearts of Americans. With events like the ongoing 2023 FIFA Women’s World Cup, the highly anticipated European friendlies on display, and the upcoming 2026 FIFA Men’s World Cup – set to take place […]

August 7, 2023
The Real NFL Pros Don’t Wear Helmets

The NFL dominates the U.S. sports industry and is one of the most valuable sports organizations in the world. America’s love for the game feeds this power, but over the past six years, changes in the NFL’s marketing strategy have propelled success. An organization that was once fueled by older generations became an industry for […]

July 28, 2023
The Greatest Show on Dirt: A New Brand of Baseball

“America’s Pastime,” for many reasons, earned its illustrious nickname because there are truly few things comparable to a midsummer baseball game. The 7th-inning stretch, endless food and drinks, and all the mid-inning festivities make the experience unlike any other. With over 150 years of the sport, would it be possible to reinvent the game to […]

July 21, 2023
SlamBall Makes a Comeback in Highly Anticipated Las Vegas Debut

SlamBall, once popular in the early 2000s, is making a grand comeback this summer 2023 in Las Vegas. Considered a sport ahead of its time, the demand for its return has swept across social media, with the hashtag #BringBackSlamBall garnering over 200 million views, according to ESPN. Targeting a younger audience, social media is facilitating […]

July 17, 2023
The Refurbished US Open of Surfing

Dating back to 1959, the historic site of Huntington Beach, CA, has been used to create a unique surfing competition that brings surfers and fans from around the world to one location. This event determines which surfers have what it takes to qualify for the World Surf League (WSL). Through the years, the competition has […]

June 30, 2023
TGL: Golf's Newest "IT" League

As the drama continues to swirl in the aftermath of the PGA and LIV Golf unification, a new and innovative adaptation of professional golf is preparing to debut in January 2024. TMRW Sports has partnered with the PGA Tour to create the TGL, an indoor golf competition utilizing the advanced technology available to the organization. […]

June 17, 2023
Team Ownership: Lessons from Wrexham

In February of 2021, Hollywood stars Ryan Reynolds and Rob McElhenny shocked the world with their purchase of Wrexham’s soccer club. What did two American actors know about English football, and why did they want a stake in a dying, fifth-tier club? Two years later, their move appears more strategic and genuine than ever. Wrexham […]

June 2, 2023
Padel: Pickleball’s Newest Competitor

Move over, pickleball– America’s new favorite sport already has a competitor in the sport of padel, and it is quickly attempting to gain a share of the U.S. market. At first glance, it is easy to mistake the sport of padel for pickleball, but the games’ rules and histories are much different. Padel was invented […]

May 19, 2023
Social Media Content Strategy for Athletes

In the world of athlete partnerships, having a large social media following is more important than ever. But simply building a following is not enough – athletes should also consistently curate a mix of content that showcases their personality, athleticism, and personal life to keep their followers engaged. From travel-themed TikToks to creative editing, let’s explore […]

May 8, 2023
Major League Baseball Modernizing its Historic Game

Ever since baseball’s steroid era ended in the mid to late 2000s, MLB viewership has been on the decline. Pace of play slowed and offense diminished, causing the sport to lose fans to alternative forms of entertainment. Younger generations began gravitating towards more action-packed and highlight-friendly sports like basketball and football. In an effort to […]

April 24, 2023
F1’s Fast and Furious Move Into the U.S.

Over a decade ago, many would argue Formula 1’s greatest relevance in American pop culture was Talladega Nights’ portrayal of fictional French F1 driver, Jean Girard. The same cannot be said in 2023: the sport is surging in popularity with record U.S. viewership and fan engagement. Thanks to factors like Netflix's Drive to Survive docuseries […]

April 14, 2023
India is Taking the Sports World By Storm through Cricket

The numbers don’t lie: India's sports scene has been growing at a significant rate over the past few years and cricket is at the forefront of it all. By 2027, it is projected to expand to five times its current size. This is due to a flood of sports funding, a large congregation of talented […]

April 10, 2023
Brands and Influencers Capitalize on the Gaming Industry

The gaming industry has become one of the fastest-growing markets for advertising spend in recent years. As technology advances, the industry continues to explode, with constant evolution providing new opportunities to expand reach. There are currently 3.1B active video game players worldwide, indicating a 32% increase over the last 7 years. The competitive esports market alone […]

March 31, 2023
If the Glass Slipper Fits: March Madness Cinderella Teams

Everyone loves a Cinderella story, especially NCAA basketball fans rooting for a No. 8 seed or lower. The sheer plotline of an unheralded team making a deep tournament run is thrilling regardless of top picks, bracket upsets, or rivalries. As the end of the 2023 March Madness season quickly approaches, let's take a look at this year’s […]

March 24, 2023
AI in the Sports Industry: Sports Betting and Beyond

Earlier this month, LSU gymnast Olivia Dunne faced scrutiny after promoting Caktus.AI to her 7M TikTok followers. LSU officials stated firmly how student use of the essay-writing AI platform is akin to plagiarism. They urged that from an academic standpoint, Dunne's partnership sends the wrong message. Ethical dilemma aside, AI platforms are taking the world by […]

March 20, 2023
Athletes vs. The Influencer Surge

In 1905, Pittsburgh Pirates shortstop Honus Wagner became the first athlete to publicly endorse a sports product. The company paid Wagner $75 to use their signature bat in games. Recently, there has been a significant shift in how brands approach sponsorship marketing. Rather than relying solely on traditional advertising methods, many brands have begun to […]

March 11, 2023
2023 World Baseball Classic Preview

After a six-year pandemic-induced hiatus, baseball’s international championship returns this March. The 2023 World Baseball Classic is baseball's version of the World Cup with 20 countries competing to be crowned world champions. The 20 qualifying countries will begin in competition in pool play. There are four pools consisting of five teams each, where the top […]

March 3, 2023
Should Transgender Athletes Compete in Women's Sports?

The 1977 US Open was held at the West Side Tennis Club in Queens, New York, and ran from August 29 to September 11. Among the lineup of female athletes competing in the two-week tournament was 43-year-old Renée Richards, the first professional athlete to identify as transgender. Two years prior, Richards, who grew up as […]

February 24, 2023
WWE Embraces an Uncertain New Era

WWE has been around since 1953 and has experienced nearly as many eras as America itself. In the '80s, WWE wrestler Hulk Hogan ushered in its Golden Era. Figureheads like Stone Cold Steve Austin led its late '90s Attitude Era. Ruthless Aggression followed in the early 2000s with tragic figure Chris Benoit at the helm. […]

February 17, 2023
2023 Super Bowl Commercials: The Reward is in the Risk

The Super Bowl is a perfect example of how great of an impact brand advertising has on sports. While advertisers typically struggle to hold an audience, the Super Bowl is their once-a-year jackpot. Brands that secure an ad spot will net a massive audience who is genuinely invested in the commercials’ entertainment value.  Super Bowl […]

February 10, 2023
Sportsbooks Spending Billions Yearly On Marketing

If you’ve watched a sports game recently, you’ve probably watched a sportsbook advertisement, too. What started with sportsbooks running commercials during games has evolved into massive partnerships with leagues, teams, and even players. The sports betting industry is changing the sports landscape by bringing fans new ways to watch the game. As these companies continue […]

February 3, 2023
How the NIL has Broadened Horizons for Elite Gymnasts 

Before the NCAA’s 2021 NIL ruling, elite gymnasts were forced to choose between training for the Olympics and competing at a collegiate level. Now that athletes can be compensated for their name, image, and likeness, talented athletes who have dedicated most of their lives to gymnastics can finally partake in both.  In addition to eliminating […]

January 27, 2023
Social Media for Athletes: Balancing Performance with Personal Brand

Much has changed since the 80s, when John McEnroe never lost sleep over internet trolls, and Michael Jordan never agonized over an unflattering Instagram Reel. It’s 2023 now, and for better or worse, the media landscape has changed dramatically. With social media pressure at an all-time high, athletes must now juggle both their performances on […]

January 20, 2023
Saudi Arabia Investing Billions of Dollars in Sports

Saudi Arabia, with its borders recently opened to tourism, has implemented the Saudi Vision 2030, an economic and social reform blueprint that is opening up the country to the world. The sports industry is one of the vital aspects of Saudi Vision 2030. The country’s idea to pursue sports did not come overnight; it materialized […]

January 13, 2023
NFL Playoff Preview

2022-23 NFL Playoff Preview The college football season came to an end this past week, allowing football fans to turn their focus to the upcoming NFL playoffs and Super Bowl LVII. Fans may notice something different about the big game this year, as Apple Music will replace Pepsi as the sponsor of the Super Bowl […]

January 6, 2023
Footwear for Expression

Many professional sports leagues now allow athletes to develop and wear custom athletic footwear to convey a message. Thanks to rule changes in recent years, the NFL, NBA, and MLB are giving their players a chance to express what they are passionate about.  This shift in approach to self-expression began during the 2018 NBA season […]

December 27, 2022
Fitness in the New Year

Many people make New Year’s Resolutions for self-improvement. But whether it’s eating cleaner, joining a gym, or increasing productivity, their efforts tend to diminish as the year unfolds. Like so many others around the world, my New Year's resolution in 2023 is to work out more. I plan to take a big leap into a whole […]

December 19, 2022
LIV Golf News: Changing the Golf Landscape

In recent news on LIV Golf: On October 19th, the PGA TOUR announced a new plan that will look to keep them on the same playing field as LIV Golf, a newly founded league that rivals the PGA Tour. Jay Monahan, PGA TOUR Commissioner, announced that they are elevating four additional events throughout the season […]

December 9, 2022
Brittany Weiss: The CrossFit Star’s Rise to the Top

Making a name for herself in the CrossFit industry and competing at her best level yet, Brittany Weiss is someone to keep your eye on. Born in North Carolina, Brittany Weiss spent much of her young life as a gymnast. Weiss fell in love with the sport at a young age and enjoyed 16 years […]

December 5, 2022
Drone Racing League: An Emerging Technology-Based Sport

A piece of technology once strictly used for capturing footage is now the catalyst for a new professional sports league. The Drone Racing League (DRL), founded in 2015, is a professional league in which professional operators race drones around stadiums throughout the world. These drones have the ability to reach up to speeds of 120 […]

November 28, 2022
NASCAR is Reducing their Carbon Footprint

When thinking of NASCAR, the brain doesn’t immediately associate it with environmental efforts or being a sport that focuses on sustainability; it may seem like it is amassing quite a carbon footprint.  A single race car takes between 65 and 75 gallons of gas for a Saturday race; multiply that number by 40 and you […]

November 21, 2022
Sustainability in Brand and Athlete Partnerships

In today’s world we hear so often about what we can do to help save the environment and protect mother nature, but have you ever considered what your favorite athlete or brand is doing with their platform to help with this? Sustainability in brand and athlete partnerships can sometimes be hard to get right and feel […]

November 13, 2022
College Basketball is Back

With the 2022-23 college basketball season tipping off on Monday, there will be non-stop action from now until April 3rd when the season will culminate with the national championship at NRG Stadium in Houston, Texas. This past off-season was one of the wildest ones in recent history which was headlined by historic coach, Mike Krzyzewski, […]

November 4, 2022
The Mentality of a Boxer

Boxing is a sport that takes more than physical ability; it is a mental game. The psychology of boxing takes a toll on the body and mind. In the ring, one of the most important tools a boxer can wield is having a strong mind. Similar to preparing for the ring, mental preparation can make […]

November 1, 2022
Social Media's Influence on UFC Athletes

The UFC is the leading presence in the modern MMA world and has revolutionized the sport by creating a market for fighting and making it popular across the world. As recently as a decade ago, MMA was still seen by those unfamiliar with the sport as an underground activity. The UFC has influenced the combat […]

October 24, 2022
Qatar to Set Records: 2022 FIFA World Cup

For the first time since 2018, countries from all over the world will come together and unite to watch one sporting event: the 2022 FIFA World Cup. Starting on November 21st, 32 national teams will compete with the hope of hoisting up the World Cup, the gold trophy that is awarded to the winners of […]

October 14, 2022
The Popularity and Community of Skateboarding

Skateboarding has become incredibly popular, with over 85 million skateboarders internationally, about 10 million of which are from the United States. Los Angeles is considered to be the most famous city for street skating because it is where street skating began. Not only does LA have iconic street skating spots and schoolyards, but it’s also […]

October 7, 2022
Major League Pickleball Continues to Turn Heads

Fun fact: There are over 4.8 million pickleball players in the U.S with a growth rate of 39.3% over the past two years. It is the fastest-growing sport in the U.S. for a second straight year, as noted by the Sports & Fitness Industry Association. For many people, this sport is appearing more and more […]

October 3, 2022
New and Upcoming Jersey Sponsorships

After the hardships that COVID-19 brought to professional sports, league executives were forced to think outside of the box and produce new ways to generate revenue. Following the example led by soccer, executives across three of the core four professional US sports leagues have taken advantage of a mutually beneficial opportunity: corporate jersey sponsorships. In 2017, […]

September 26, 2022
The Resurgence of Investing in Sports Cards

Though there has been a rise in interest in sports cards in recent times, investing in sports cards has been a hobby for over 150 years. From baseball to golf, sports cards are a way to invest in your favorite sports, players, and teams and connect with your local and social media communities through trading, […]

September 19, 2022
WSL Finals 2022: Key Takeaways

The 2022 Rip Curl WSL Finals took place last week, showcasing the greatest talent in the world. For months, the world's best surfers have been competing around the globe, fighting for a chance to finish with the #1 title. 36 men and 18 women competed in 10 regular-season WSL events as part of the 2022 […]

September 12, 2022
What to Look Forward to: 2022 NFL Season

The 2022 NFL season is officially underway, with the reigning Super Bowl champions, the Los Angeles Rams, suffering a major loss to the Buffalo Bills during the Thursday night season kick-off game. This season will look a little different though, from partnership activity to new rules, and everything in between.  All is Fair in Football […]

September 6, 2022
Scoring into the Olympics: Surfing

How is surfing scored? In recent years, surfing has grabbed a foothold in the Summer Olympics. Though it is not an Olympic year, the sport of surfing is heavily on our minds during this week of the WSL finals, and we are going to get into the nitty-gritty of how athletes in such a niche […]

August 29, 2022
The Road to NASCAR

The process of becoming a NASCAR driver is a long and tedious road. Driving at top speeds of 200 mph is not something that the average person can imagine doing, but for some it is their entire life and not just the actual driving part of it. NASCAR and global professional motorsports as a whole […]

August 19, 2022
The Fastest Game on Two Feet - Lacrosse

Between 2001 and 2018, Lacrosse was perceived by many as a bottom tier sport. For much of its early existence as a professional sport, there was only one league, the Major League Lacrosse (MLL), and the ticket sales and viewership were consistently decreasing year after year. Players were starting to voice their concerns and opinions […]

August 12, 2022
Celebrating the 2022 Little League World Series

This year marks the 75th anniversary of the Little League World Series and its first ever expansion of both the baseball and softball leagues. For people new to the world of baseball and softball, the Little League World Series is an annual tournament for children aged 10-12 years old. Although the league doesn’t actually have […]

August 5, 2022
Why Community College Sports Programs Are Essential to An Athlete's Success

By Kayla Jones If someone were to ask you to name some of the top college athletic programs in the US, what would be the first schools that you would name? For most people, they would likely name some of their favorite Division 1 schools that are well-known for their athletic programs such as University of […]

July 29, 2022
Women in CrossFit Are Breaking Down Body Image Stereotypes

By Clair Baker When you think about CrossFit, what comes first to mind? Heavy weights? Box jumps? Men with large muscles? What if I told you that women are taking over the CrossFit industry like never before…not only in the gym, but in the media, too. Thanks to these strong, powerful, and capable women, the […]

July 22, 2022
The Uncertain Future of College Football Realignment

By Devin Kelley A University or college football team is essentially a business. With the sheer amount of money and profitability within college football, it is obvious that schools are looking to put themselves in the best position to grow and ensure long-term success. One way to ensure this vision is to be in the […]

July 15, 2022
Premier League Cracking Down on Gambling Sponsors

By Samson Wolpov\ Although sports have reportedly been around for 3,000+ years, historians say sports betting has only been around since the mid-20th century. Recently, sports betting has seen a crackdown on regulations in some parts of the world because some countries or citizens perceive it as organized crime. In other parts of the world, it […]

July 11, 2022
Social Media in Sports Marketing - Gen Z and TikTok

By Sasha Matar They say all roads lead to Rome, but today, all roads lead to TikTok. With almost 1.2 Billion active users on the platform, the video sharing social network has become a trendsetter in every aspect.  TikTok content is at the very center of most sports industries. Around 46% of people on TikTok […]

July 1, 2022
What is LIV Golf and How Does It Compare to Rival Leagues

By Thomas Calhoun The PGA TOUR has always been considered to be one of the most prestigious and well respected leagues in the world, but on June 9th of this past year, the golf landscape changed forever. Just three weeks ago, the first competitor to the PGA TOUR came around and immediately made waves like […]

June 24, 2022
Impact of Title IX on Women's Sports

By Sasha Matar Fifty years ago, a federal civil rights law was passed: Title IX. This law prohibits sex discrimination in all educational institutions (colleges or schools), programs, or activities that receive federal fundings. In other words, Title IX states that "no person shall, on the basis of sex, be excluded from participation in, be […]

June 17, 2022
Celebrating Juneteenth with Action

By Alyssa Turner Up until last year, the most recent holiday officially adopted in the US as a federal holiday was Martin Luther King Jr. Day in 1983. All of that changed when, on June 17, 2021, Juneteenth was signed into law by President Joe Biden. Juneteenth is the celebration of June 19, 1865, when […]

June 10, 2022
A Look Back at the First Year of NIL

By Thomas Calhoun On July 1, 2021, the National Collegiate Athletic Association (NCAA) approved a national interim policy that grants collegiate athletes the right to profit off of their name, image, and likeness regardless of whether or not that athlete’s residing state has an individual NIL law in place. The debate over whether college athletes […]

June 3, 2022
Russia/Ukraine War - Athletes' War Too?

By Sasha Matar For athletes and fans, sports can be an outlet to decompress from life stressors. Professional sports are supposed to be an outlet for entertainment and friendly competitions (even when it's competitive). They are also supposed to be a forum where professional athletes can be their truest selves. So how is it that […]

May 27, 2022
Sun Belt to Stanley Cup

By Morgan Alessi With the NHL playoffs in full swing, the current Sun Belt Expansion golden child, and Tampa Bay, still in the mix, let's take a look at the largest NHL expansion strategy to date. In 1987, after the Edmonton Oilers clinched their third Stanley Cup with a game seven win over the Flyers, […]

May 20, 2022
The Pros Are Going Abroad

By Jakob Fox Historically, going abroad is common for many US college students, but has not been as much for the pro athletes. As we look ahead in the sports world, it is now time for the pros to take their talent abroad, with more and more teams and leagues making plans to play games […]

May 13, 2022
The Shifting Landscape of Team Ownership

By Thomas Calhoun When a professional athlete is looking ahead at life after their career on the field, they are faced with a choice: will they keep working or retire permanently? While the wealth from their player salary over the years may be enough to live comfortably, many athletes are extremely quick to rush back […]

May 6, 2022
OPINION: Athletes Should Be On LinkedIn

By Andrew Stallings When it comes to the social networking platform known as LinkedIn, you either fall on one or two sides of the coin: Die-hard savant that prefers it over Instagram Have no clue why you even have the app on your phone or likely have not even thought about making an account – […]

April 29, 2022
The 'Tok is Queen

By Alyssa Turner What was once considered a spin-off rendition of Vine that nobody knew what to do with, TikTok grew exponentially during the height of the pandemic and has claimed its rightful throne above all other social media. Sensor Tower just announced in their Q1 2022 report that TikTok has become the 5th app […]

April 21, 2022
The New Main Stream

By Jakob Fox Remember the days not too long ago when you could turn on your regional sports network and know that the game you are trying to watch will be on without any blackouts or subscription sign-ins? It appears that these days are behind us, as we continue to see more leagues take advantage […]

April 15, 2022
More Than A Green Jacket

By Thomas Calhoun A tradition unlike any other. Five words that mean nothing to some, but more than anything to others. Famously coined by the great Jim Nantz, this catchphrase carries its weight in gold. The Masters tournament at Augusta National Golf Club is the first of the four major tournaments in the golf season, […]

April 11, 2022
The State of Disc Golf

There has been an explosion in disc golf's popularity over the last two years, and the sport's rapid growth has been notable across the globe. New players, leagues, and courses have popped up rapidly, and there has been explosive growth in nearly every sector of participation: casual, competitive, junior, age-sanctioned, and women. The sport’s popularity […]

April 1, 2022
5 of the Best NIL Deals throughout March Madness

By Andrew Stallings
March Madness is not over yet! Let’s take a step back from the competition on the hardwood and focus on some of the more recognizable NIL partnerships that have unfolded throughout the last month or so, and what makes them so special.

March 25, 2022
March Madness: The Road to Equity

By Jakob Fox Many sports fans will argue that March is the best month of the year, and for good reason - we get March Madness! This year is the first time that the phrase March Madness will include both the men’s and women’s tournaments. While March Madness has been used when talking about the […]

March 18, 2022
Major League Baseball Finally Turns the Page

By Thomas Calhoun  Lockouts in sports tend to be messy, but this year's lockout almost broke the record books. The 2022 Major League Baseball lockout occurred because the MLB Collective Bargaining Agreement from 2017 expired this year and a resolution had to be met in order for the season to take place. The Collective Bargaining […]

March 14, 2022
Partnerships for Change

By Morgan Alessi Over the past two years, charitable giving as an entirety increased while global factors related to the COVID-19 pandemic changed society. As social distancing and political opinions separated us, this last year or two the odd connotation of money bringing societies together often times rang true. Corporations around the world began to […]

March 6, 2022
A Bright Future for Women in Motorsports

While motorsports may seem like a man’s world, that is not exactly the case. To help celebrate International Women’s Day we are taking a look at some of the notable women involved in motorsports over the years and who to watch out for in the upcoming years.  Motorsports has been a predominantly male hobby since […]

February 25, 2022
NASCAR's Next Gen Fans

By Jakob Fox With the NASCAR season now officially underway, the drivers head west for the first of three races in a row. NASCAR is returning to California for the second time this month when the Cup Series heads back to the Auto Club Speedway for the first time in two years. While the next […]

February 18, 2022
The Steroid Era

By Thomas Calhoun Anyone who follows sports know’s the term steroids, PED’s or “juicing”, but what does that really mean? According to the Alcohol and Drug Foundation, anabolic steroids are drugs that help the growth and repair of muscle tissue. They are synthetic hormones that imitate male sex hormones, specifically testosterone. Medically, the drug is […]

February 14, 2022
Defining a Modern-Day Partnership

By Alyssa Turner True Partnership. This is something we strive for with every single one of our deals on behalf of our athletes and partners. But, what does this mean, exactly? And why do we, and many, continuously run into roadblocks when it comes to seeing the win/win mentality in a partnership? There are three […]

February 5, 2022
African American Women Pioneers in Sports

By Jordan Tetterton When we look at the history of African American women in sports, we will see a long and strenuous fight that has been going on since the late 1920s. While great strides have been made, the fight is sadly still going on today. However, some of the biggest names in sports are […]

January 28, 2022
Sliding Out of Mind

By Jakob Fox As the world prepares for the 2022 Winter Olympics in Beijing, fans are getting excited and starting to focus on the sports that they want to watch and follow. The major events like ice hockey, figure skating, and different styles of skiing come to the top of people’s lists of events to […]

January 19, 2022
The Current State Of Golf and Its Future

By Thomas Calhoun Golf began and had always been an old man, country club game, and nothing more. But in 1996, a kid came along and changed golf from a game to a sport. A kid named Tiger Woods. Tiger brought youth, style, and athleticism to golf, and people all over the world took notice. […]

January 17, 2022
Diversity & Inclusion in Sports Leadership

Picture the North American major sports leagues in the 1990s: The players were mostly people of color, but the coaches, managers, and team owners were almost all white.  A snapshot today looks mostly the same. Despite a handful of initiatives meant to increase diversity in the leadership of sports organizations, coaching, and management roles have […]

January 10, 2022
Where Will 2022 Take Us?

By Morgan Alessi As the year came to a close and January quickly rolls by, we reflect on the past 12 months. 2021 brought many victories, obstacles, and moments from athlete mental health awareness to mega broadcastings deals and industry-shifting partnerships, all have shaped the sports industry as we know it.  Some of the most […]

December 30, 2021
Content is King: How Web 3.0 Can Impact the Creator Economy 

By Lucas Prestamo 2021 was supposed to be the year that everything returned to “normal,” where people could gather without masks, meet in-person rather than virtually, and recapture the way of life people were accustomed to. In 2021, the rise of several new digital trends and technologies challenged the norms and values of followers who […]

December 23, 2021
The Future of Game Broadcasting

“Imagine watching a broadcast that’s tailored just to you. Instead of getting the standard play-by-play, you can opt to listen to analysis from your favorite commentator. You can switch to your preferred camera angles and see stats for each player overlaid atop the broadcast and updated in real-time. The virtual advertisements that appear throughout the […]

December 15, 2021
Building a Personal Brand

As time has gone on, all major sports have trended in a certain direction. In the beginning, players were not individually marketed, and every dollar that was made for sports came from the team. The players were controlled by their teams, giving players very little freedom. An example of this comes with Major League Baseball […]

December 9, 2021
The History and Industry of Skateboarding

Skateboarding originated in California before the action sport took the world by storm becoming a global culture and billion-dollar industry. A hobby in the 1950s made popular by surfers who wanted to keep busy when the swell had dropped, quickly created an industry consisting of some of the world’s most well-known brands including Vans, Converse, […]

December 5, 2021
Working Overtime: Partnerships & The State of Competitive CrossFit

While niche sports and activities may not have the biggest followings compared to the “core four” of US professional sports, they often have an audience of devout and engaged fans. CrossFit presents a great case study for an engaged following that is truly a community with an international presence. The sport has grown over the […]

November 19, 2021
Racial Equity in Sports and Its Importance

There are many controversial issues that face almost every sport that is played. In terms of gender, race, nationality, sexuality, and the many other factors that make humans unique, there are inequities that separate people within the world of sport. One of the biggest controversies in sport is the lack of diversity. There are many […]

November 11, 2021
Why Is Recovery So Important?

The multibillion-dollar category of recovery has changed how athletes maintain their health and wellness throughout their careers. The biggest names in sport spend millions of dollars a year on recovery routines to reach peak performance and prevent injury. Tom Brady’s diet program alone is estimated to be around $16,000 per year, while LeBron James spends […]

November 4, 2021
Is a Revolution on the Way for Tennis?

Tennis is considered one of the most popular sports in the world and has a diversified global audience. Much like the world of motorsports, sponsorship deals represent the lifeblood for tennis players given the structure of the professional ranks and lack of consistent salary. These inherent challenges have made the sport a continuous case study […]

October 22, 2021
The Hardships of Amateur Boxing

When people think about fighting, they think of Muhammad Ali, Floyd Mayweather, Ronda Rousey, and Conor McGregor. Those are the athletes who have been synonymous with the sport for decades. People see all of the glory, money, and fame that is brought upon these athletes because of their physical and mental prowess in the ring. […]

October 15, 2021
Sustainable Values Help to Build Sustainable Consumers

More and more companies around the world have put a much larger emphasis on their initiatives, values, and support of non-profit organizations. When a brand initiates a sustainable marketing strategy, marketers notice a direct increase in customer loyalty, internal culture, and sales. Consumers prefer to give back when they shop and 81% of millennials expressed […]

October 8, 2021
What is the Metaverse and How Will it Impact the Sport Industry?

Companies and brands are always looking forward to the future to get ahead of the next trend or phenomenon. Shrewd marketers are researching new ways to connect with fans and identifying (at least, attempting to identify) channels and mediums where fans are more likely to engage with their content. The hunt for the next big […]

October 4, 2021
Emerging Markets: Sports Betting and Gambling

The sports betting and gambling industry is one of the fastest-growing industries in the United States. It is estimated that by 2024, the sports betting and gambling industry’s market size will reach $8 billion. While not all states in the United States have legalized sports betting and gambling at the point of this article, it […]

September 24, 2021
Gender Inequality in Sports

One of the most controversial topics that sports face is gender inequality. There is not just inequality in participation and opportunity, but also with pay. That comes mainly in professional sports, wherein in almost all cases, men make more money than women.  Male athletes in basketball, golf, soccer, baseball and tennis make anywhere from 15% […]

September 17, 2021
A New Meaning Behind Drive to Survive

In 2019, Netflix released a docuseries produced by Box-to-Box Films titled, “Formula 1: Drive to Survive”. This now four-season series pulls back the curtain on one of the world’s greatest racing competitions and “is credited with driving a 99% year-over-year increase in social media engagements in 2020 for Formula 1 across Facebook, Twitter, Instagram, and […]

September 10, 2021
IndyCar’s Road to Progress

Motorsports has a deep history within the United States and the actual racing used to be enough entertainment to keep fans engaged with the sport. Now though, all organizations within sports are pressed with attracting eyeballs through a combination of experiential marketing, team or athlete performance, and social media creativity. IndyCar is no different when […]

September 3, 2021
The Inclusion of eSports into the Olympic Games

In the past decade, video games have become increasingly popular especially among the millennial and generation Z demographics. The rise of video games has extended past being a hobby as many have made careers in gaming. Esports (electronic gaming) has become a multi-billion-dollar industry where professional gamers compete in teams across multiple video games, such […]

August 27, 2021
The Ultimate Surfer

Surfing is a sport that has a very particular fanbase. As a smaller level sport, it is not going to have the number of widespread fans as one of the major sports. However, there is a growing audience. That can be seen through many outlets, but the Olympics may be the best example of that. […]

August 20, 2021
Athletes and Mental Health

Competing at the highest level of sport is every athletes’ dream. They train their entire lives to live up to not only their own standards but those of fans, coaches, teammates, and more. Game time has its obvious pressures, but many viewers often forget the struggles athletes endure on the journey to get there. Simone […]

August 12, 2021
Here to Stay: Cryptocurrency and NFTs in the Sport Industry

Over the past couple of years, cryptocurrency and NFTs have begun making their way into the headlines, particularly in the sport sponsorship space. Although cryptocurrencies and NFTs (non-fungible tokens) have existed for several years, the two terms have achieved significant popularity and growth in the 2020s and there are seemingly no signs these new trends […]

August 5, 2021
A Sport On The Rise

In 2020, U.S Lacrosse reported that lacrosse is the fastest-growing sport among the youth demographic. The rapid growth of lacrosse has been attributed to multiple factors including the proliferation of school sports teams and club leagues. According to U.S. Lacrosse, lacrosse participation among all age groups increased by 32% between 2008 and 2018. The growth […]

July 29, 2021
The Olympics Create Audience Growth Gold

The Olympics are the grandest international multi-sport event in the world. Every four years, the Summer Olympics are broadcasted across nations impacting millions of lives. This year, Tokyo received the honor of hosting the 2021 Summer Olympic Games, bringing together the best athletes to compete after a lifetime of training. To become an Olympian is […]

July 22, 2021
Athlete Partnerships Are The Key to SEO

In the world of social media, a majority of athletes have built an organic following made up of fans that support their career, sport, team, or lifestyle. Athletes have taken over the social media space allowing them to create business opportunities outside of athletics. Most find themselves in high demand when it comes to brand […]

July 15, 2021
The True Winners of the NIL Era of College Athletics

It’s been nearly two weeks since the fateful day when college athletics turned the page to a new chapter: the NIL era. On June 30th, an interim rule change adopted by the NCAA allowed all student-athletes to capitalize on their name, image, and likeness beginning July 1st. Some players, like Auburn QB Bo Nix and […]

June 25, 2021
The Partnership Landscape of eSports

The current eSports revenue model is completely dominated by partnership dollars. At $636.9 million, sponsorship revenue contributes more to the eSports ecosystem than media rights, ticket sales, publisher fees, streaming revenue, and other digital income sources combined. This puts a tremendous strain on eSports organizations to develop partnerships and activate them in ways that will […]

June 19, 2021
What is “success” for an Influencer?

During a time when one’s personalized Instagram feed no longer displays the images of close friends and family. The social media audience craves to understand what is going on in the lives of people that interest them the most. Instead, we open the app only to be forced to observe the millions of targeted brand advertisements, […]

June 9, 2021
Strategy in Motorsports

Over the past couple of weeks, people had the opportunity to watch motorsports races such as F1 Series in Monaco, the Indianapolis 500, and NASCAR’s Sonoma 350. Watching drivers like Conor Daly, who led the most laps in the Indy500, and Corey LaJoie, who was in the top 5 with 25 laps remaining at the […]

June 3, 2021
Invest in Women’s Sports

There’s nearly a 50/50 gender split when it comes to sports participation, but only 4% of coverage is dedicated to women’s sports. The audience for women’s sports is massive and continues to grow, despite the lack of investment in consistent and high-quality coverage. A Nielsen study found that 84% of general sports enthusiasts of all […]

May 27, 2021
Keep an Eye on Pickleball

If I asked you to think of a popular racquet sport, tennis is almost certainly the first thing that would come to mind. For some of us, maybe squash or racquetball rings a bell, but tennis is by far the most popular racquet sport of our generation. After all, nearly 18 million play tennis in […]

May 19, 2021
Rule 40 and the Olympics

The impact of the Coronavirus and pandemic cancelled sports for a long time, including the 2020 Summer Olympics. With the rebrand to the 2021 Summer Olympics, the games will finally be played, and everyone will be able to watch some of the best athletes in the world compete against each other for a gold medal. […]

May 13, 2021
Sports in Underserved Communities

As the world returns to normalcy following perhaps one of the most impactful events in recent history, we begin to see kids returning to sports and fans rushing back to stadiums. Sports are one of the most constructive outlets for any child growing up. It teaches valuable life lessons such as skill-building, teamwork, and humility. […]

May 6, 2021
Winning Off the Field

Athletes are influencers of societal and cultural issues and have a unique power to enact change. Whether it be a specific cause, current issue, or culture in general, the opportunity to create a transformation and “do good” and in turn “look good” is tremendous. The public regards their favorite athletes as role models and looks […]

April 29, 2021
CBD in Sports: An Overview of the Health and Financial Benefits of Cannabidiol

The balance between health and performance will always be a challenge for athletes at every level of competition. Athletes are constantly under pressure from coaches, fans, and organizational members to be in peak condition at all times. Many athletes turn to performance-enhancing drugs as a way to live up to these expectations. However, the long-term health […]

April 22, 2021
OPINION: Brand Values and Messaging Must Be Backed Up By Action

The concept of brand identity has long been at the forefront of modern marketing practice. The most successful brands in today’s market differentiate themselves from competitors by clearly identifying and holding to a set of established values. A company’s ability to maintain success and customer loyalty is often defined by how well it sticks to […]

April 14, 2021
The New Way of Partnerships

Brands and companies have been partnering with athletes for as long as I can remember. A partnership is a way for the fans of these athletes to associate themselves with a product or a brand. This will hopefully generate more interaction with the brand’s website or even generate more sales. Typically, these partnership deals involve a […]

April 8, 2021
In the Zone

The concept of mindfulness has taken on a mind of its own. The trendy buzzword is getting a lot of buzz in the fields of psychology and education and most recently, the world of sports. The practice of mindfulness might just be what you need to gain the extra edge you seek. The difference between […]

April 1, 2021
The Importance of Asians in Sports

When people think of professional athletes, many marvel at the ideas of superstars such as Lebron James, Tom Brady, and Serena Williams. However, as with any industry representation matters. When the opportunity arises for an Asian athlete to gain widespread mainstream attention and social media virality, those athletes must set an example for the billions […]

March 25, 2021
Gambling in eSports

Gambling in eSports has gotten out of control and could get even worse without proper regulations. There are two forms of eSports betting: cash betting on professional eSports games and skin betting. The first gambling companies to enter into eSports already had a foothold in the traditional sports industry. After noticing the exponential rise in […]

March 18, 2021
OPINION: So you want to get involved with NFTs? Here’s what you need to know

Thought the past year couldn’t get any crazier? Well, I hate to break it to you, but people are now buying tweets online for prices over $1 million. Yep. You read that right. As of March 16, 2021, a tweet by SpaceX owner and Tesla CEO has been bid on to sell for over $1.1 […]

March 4, 2021
The Power of the Athlete Podcast

Podcasts have become a very powerful medium by which to convey information and let people get to know you. They are great ways to make a connection and cultivate a relationship with potential fans and followers. Podcasts are quickly gaining more power with increased popularity. Over 51% of U.S. consumers over 12 years old listen […]

February 25, 2021
The Possibilities Clubhouse Gives to Athletes

In a “pre-COVID” world, real-life conversations were perhaps one of the best aspects of life that were taken for granted. With people remaining indoors and “in-person” activities put to a halt. Online services such as gaming, video streaming, and podcasting began to gain popularity. While podcasting began to rise among various celebrities, influencers, and athletes. […]

February 18, 2021
Early Specialization and Diversification in Youth Sports

Youth sport is fundamentally bound by ethical issues that are multiplied as parents become increasingly involved in the athletic lives of their kids. The cost of youth sports is continuing to rise and is compounded by a significant number of hidden costs. This includes gas money, hotel charges, and restaurant fees that parents are supposed […]

February 11, 2021
The Sports Betting Industry is Here to Stay

Many of the Super Bowl’s most notorious annual advertisers opted out of a TV spot for this year’s game, keeping in line with an overall fan experience that felt anything but normal. Instead of traditional brand heavyweights like Coke, Pepsi, and the Anheuser-Busch giants dominating commercial airtime, some fresh faces chose to enter the picture […]

February 4, 2021
Sponsorship Opportunity in a COVID-19 World

In the middle of March, the world of sports changed. We witnessed games being canceled, seasons being postponed, and fans being told they cannot return to stadiums. Many people were worried about how sports would return and what the future holds. Sports teams make most of their profit through three ways: fan attendance (ticket sales […]

January 28, 2021
OPINION: Action Sports is Having a Moment and I’m Here for it

Athletic opportunities take many forms. For some, sports involve a team, a field, or a ball. For others, sport is more solitary and potentially life-threatening. Participation in extreme sports is rising in popularity and spanning across a range of demographics. For extreme athletes, the roar of the crowd is replaced by the rush of adrenaline […]

January 22, 2021
There’s a Niche for You on Twitch

During a time when almost every interaction is virtual, there is one platform that has made incredible strides to become the ideal media streaming service. Twitch has gradually begun making its climb to becoming one of the most used apps over the past couple of years. Many would assume that Twitch is just another “nerdy” […]

January 14, 2021
An Overview of Social Media Marketing and an Introduction to Surreptitious Advertising

Athletes are increasingly monetizing their social media channels. Portuguese football star Cristiano Ronaldo, who currently has the most Instagram followers at 254 million, can make $1.5 million per Instagram post (GQ, 2019). While most athletes cannot compete with Ronaldo’s digital following, the ability to incorporate this lucrative supplemental revenue stream in addition to league contracts is […]

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