Latest from the blog.
How Brands Are Using AI to Find the Right Athlete Partners
Traditionally, a brand choosing an athlete partner came down to three things: performance metrics, gut feelings, and a phone call between agencies. A marketing executive would typically look at jersey sales. Maybe request a media kit, and then run a quick Google search to confirm there were no red flags. That model worked when sports
Is the 2026 World Cup America’s Biggest Sports Entertainment Event Ever?
The United States has hosted iconic sporting events before. But the 2026 FIFA World Cup may just become the largest sports entertainment moment the country has ever seen. The era of evaluating major sports tournaments purely by tickets and linear TV ratings is officially over. Today’s entertainment landscape is driven by decentralized digital content, creator
How Storytelling Has Grown WWE Viewership
For years, WWE has been one of the biggest names in sports entertainment. But lately, it’s been undeniable. Viewership is climbing. Social media clips are going viral with audiences who’ve never stepped foot in an arena. Fans who swore they stopped watching years ago are quietly setting reminders for Monday nights again. What’s changed? The
The Economics of the Indianapolis 500: How One Race Generates Millions
Every May, the roar of engines at the Indianapolis Motor Speedway becomes more than just a racing spectacle. It has become one of the biggest economic engines in sports. The Indy 500 is not only a cornerstone of American motorsports culture, but also a massive business ecosystem. It is fueled by sponsorships, tourism, media exposure,
The Business Behind the Athlete: What Does a Sports Manager Do?
When people think about athletes, they usually think about games, highlights, championships and stats. However, there is an entire side of business behind every successful athlete. Athletes today aren’t just players. They have become brands, public figures, business partners, community leaders and role models to the public. This is why sports managers are so important.
Has The U.S. Women’s Soccer Team Lost Its Draw?
For the past 30 years, the United States Women’s National Soccer Team (USWNT) has been the dominating force not only in women’s international soccer, but female sports across the globe. More recently, the USWNT has faced a decline in both on-field dominance and audience engagement. This signals a shift in its once unwavering supremacy. This
How International Players Are Driving Global Growth in Sports Leagues
There was a time when growing an American sports league meant filling more seats in more American cities. Build a better product, sell more tickets, negotiate a bigger TV deal and repeat. That model still works, but it’s no longer where the biggest growth is coming from. Today, leagues aren’t just expanding their footprint, they’re
How has fantasy sports changed the way fans watch games?
There was a time when sports fandom was a monogamous relationship. You picked your favorite team, watched their game, and hoped they would win. A fan’s emotional investment lived, and ultimately died, with one outcome. Today, that experience has completely evolved. Fantasy sports have transformed fans from passive viewers into active participants. The games we
Sports Tourism: The “F1 Effect” on Secondary Cities
Formula 1 has officially rewritten the playbook on urban transformation. While the “F1 effect” has already turned global hubs like Las Vegas and Miami into neon-lit sports spectacles, the real story is beginning to unfold elsewhere. Formula 1 proved that a single, high-octane sporting event can do more than just fill hotel rooms. It can
Do Women Get Paid the Same in Golf Tournaments?
If you’ve ever searched women’s golf pay, LPGA prize money, or the gender pay gap in sports, you’ve probably noticed the same pattern. Women still aren’t paid the same as men in golf tournaments. At the same time, the gap isn’t as simple as it used to be. Pay equity in golf has improved over