Latest from the blog.
Social Media for Athletes: Balancing Performance with Personal Brand
Athlete Social Media Strategy Starts With Performance Much has changed since the 80s, when John McEnroe never lost sleep over internet trolls, and Michael Jordan never agonized over an unflattering Instagram Reel. It’s 2023 now, and for better or worse, the media landscape has changed dramatically. With social media pressure at an all-time high, athletes
Saudi Arabia Investing Billions of Dollars in Sports
Saudi Arabia, with its borders recently opened to tourism, has implemented the Saudi Vision 2030, an economic and social reform blueprint that is opening up the country to the world. The sports industry is one of the vital aspects of Saudi Vision 2030. The country’s idea to pursue sports did not come overnight; it materialized
NFL Playoff Preview
2022-23 NFL Playoff Preview The college football season came to an end this past week, allowing football fans to turn their focus to the upcoming NFL playoffs and Super Bowl LVII. Fans may notice something different about the big game this year, as Apple Music will replace Pepsi as the sponsor of the Super Bowl
Sneaker Culture: How Athletic Footwear Became Self-Expression
Many professional sports leagues now allow athletes to develop and wear custom athletic footwear to convey a message. Thanks to rule changes in recent years, the NFL, NBA, and MLB are giving their players a chance to express what they are passionate about. This shift in approach to self-expression began during the 2018 NBA season
New Year Fitness Goals: How to Start & Stick to Your Workout Plan
Many people make New Year’s Resolutions for self-improvement. But whether it’s eating cleaner, joining a gym, or increasing productivity, their efforts tend to diminish as the year unfolds. Like so many others around the world, my New Year’s resolution in 2023 is to work out more. I plan to take a big leap into a whole
LIV Golf News: Changing the Golf Landscape
In recent news on LIV Golf: On October 19th, the PGA TOUR announced a new plan that will look to keep them on the same playing field as LIV Golf, a newly founded league that rivals the PGA Tour. Jay Monahan, PGA TOUR Commissioner, announced that they are elevating four additional events throughout the season
Brittany Weiss: The CrossFit Star’s Rise to the Top
Making a name for herself in the CrossFit industry and competing at her best level yet, Brittany Weiss is someone to keep your eye on. Born in North Carolina, Brittany Weiss spent much of her young life as a gymnast. Weiss fell in love with the sport at a young age and enjoyed 16 years
Drone Racing League: The Rise of FPV Racing as a Sport
A piece of technology once strictly used for capturing footage is now the catalyst for a new professional sports league. The Drone Racing League (DRL), founded in 2015, is a professional league in which professional operators race drones around stadiums throughout the world. These drones have the ability to reach up to speeds of 120
NASCAR is Reducing their Carbon Footprint
When thinking of NASCAR, the brain doesn’t immediately associate it with environmental efforts or being a sport that focuses on sustainability; it may seem like it is amassing quite a carbon footprint. Why NASCAR’s Carbon Footprint Matters A single race car takes between 65 and 75 gallons of gas for a Saturday race; multiply that
Sustainability in Brand and Athlete Partnerships
In today’s world we hear so often about what we can do to help save the environment and protect mother nature, but have you ever considered what your favorite athlete or brand is doing with their platform to help with this? Sustainability in brand and athlete partnerships can sometimes be hard to get right and