Latest from the blog.
Sneaker Culture: How Athletic Footwear Became Self-Expression
Many professional sports leagues now allow athletes to develop and wear custom athletic footwear to convey a message. Thanks to rule changes in recent years, the NFL, NBA, and MLB are giving their players a chance to express what they are passionate about. This shift in approach to self-expression began during the 2018 NBA season
New Year Fitness Goals: How to Start & Stick to Your Workout Plan
Many people make New Year’s Resolutions for self-improvement. But whether it’s eating cleaner, joining a gym, or increasing productivity, their efforts tend to diminish as the year unfolds. Like so many others around the world, my New Year’s resolution in 2023 is to work out more. I plan to take a big leap into a whole
LIV Golf News: Changing the Golf Landscape
In recent news on LIV Golf: On October 19th, the PGA TOUR announced a new plan that will look to keep them on the same playing field as LIV Golf, a newly founded league that rivals the PGA Tour. Jay Monahan, PGA TOUR Commissioner, announced that they are elevating four additional events throughout the season
Brittany Weiss: The CrossFit Star’s Rise to the Top
Making a name for herself in the CrossFit industry and competing at her best level yet, Brittany Weiss is someone to keep your eye on. Born in North Carolina, Brittany Weiss spent much of her young life as a gymnast. Weiss fell in love with the sport at a young age and enjoyed 16 years
Drone Racing League: The Rise of FPV Racing as a Sport
A piece of technology once strictly used for capturing footage is now the catalyst for a new professional sports league. The Drone Racing League (DRL), founded in 2015, is a professional league in which professional operators race drones around stadiums throughout the world. These drones have the ability to reach up to speeds of 120
NASCAR is Reducing their Carbon Footprint
When thinking of NASCAR, the brain doesn’t immediately associate it with environmental efforts or being a sport that focuses on sustainability; it may seem like it is amassing quite a carbon footprint. Why NASCAR’s Carbon Footprint Matters A single race car takes between 65 and 75 gallons of gas for a Saturday race; multiply that
Sustainability in Brand and Athlete Partnerships
In today’s world we hear so often about what we can do to help save the environment and protect mother nature, but have you ever considered what your favorite athlete or brand is doing with their platform to help with this? Sustainability in brand and athlete partnerships can sometimes be hard to get right and
College Basketball is Back
With the 2022-23 college basketball season tipping off on Monday, there will be non-stop action from now until April 3rd when the season will culminate with the national championship at NRG Stadium in Houston, Texas. This past off-season was one of the wildest ones in recent history which was headlined by historic coach, Mike Krzyzewski,
The Mentality of a Boxer
Boxing is a sport that takes more than physical ability; it is a mental game. The psychology of boxing takes a toll on the body and mind. In the ring, one of the most important tools a boxer can wield is having a strong mind. Similar to preparing for the ring, mental preparation can make
Social Media’s Influence on UFC Athletes
The UFC is the leading presence in the modern MMA world and has revolutionized the sport by creating a market for fighting and making it popular across the world. As recently as a decade ago, MMA was still seen by those unfamiliar with the sport as an underground activity. The UFC has influenced the combat