Latest from the blog.
Lacrosse’s Olympics Era: The Road to LA 2028
For over a century, Lacrosse has been sidelined. Despite its deep roots and growing global participation, the sport has often been misunderstood, underrepresented, and underfunded. But that’s all about to change. Lacrosse, North America’s first sport, will re-enter the global stage at the Olympics in 2028. This milestone reflects an ongoing effort from a
Fall Marathons Around the World
As summer winds down and the leaves turn, autumn brings with it something special for runners: fall marathons. Fall is prime time for runners to take on some of the most iconic races in the world. From the flat, fast streets of Berlin to the energy-packed course through New York City’s five boroughs, each marathon
The Truth About the Gender Pay Gap in Sports
Women’s sports are surging. Fans tune in at record levels, brands finally pay attention, and storytellers in women’s athletics shape culture beyond competition. From sold-out stadiums to major sponsorships, demand keeps rising. Still, the opportunity and gender pay gap between men and women in sports remains huge. The conversation now goes beyond salaries. It’s about
Can Girls Play Baseball?
For decades, the question has lingered in dugouts and sports debates: Can girls play baseball? The answer is yes — but the system often makes it feel like no. Baseball is still seen as a man’s game, while women are steered toward softball. Though similar in spirit, softball uses a larger ball, shorter distances, and
Short Form Content Is Winning the Sports Viewership Game
Social media has become central to how people consume information, and sports are no exception. Instead of sitting down to watch a full game, fans can now catch the most exciting moments in short form content delivered straight to their phones. These bite-sized highlights package the best plays into quick, shareable content that spreads fast.
How AI in Sports Revolutionizes the Fan Experience
The fan experience is all about how people interact with their favorite team, athlete, or brand. It’s more than just “watching the game.” It’s about building a lasting emotional connection. Wimbledon shows how this is evolving. Their “Match Chat” feature lets fans ask an AI assistant questions during matches, while “Likelihood to Win” delivers real-time
Athletes Becoming Sports Analysts: The Post-Retirement Career Path
The average professional sports career is relatively short. In the NFL, the average is only 3.3 years. In the NBA, it’s roughly 4.5 years. This leads many athletes to look beyond their playing career into other avenues where they can excel professionally. Many aim to remain in the sports world. As former athletes, audiences respect
Adaptive Sports: The Future of Representation in Marketing
In August, the first U.S. Women’s National Sled Hockey Team competed in Slovakia at the inaugural Para Ice Hockey Women’s World Championship. Sled hockey is part of a growing adaptive sports movement, combining the intensity and physicality of traditional hockey with the accessibility of adaptive play. Adaptive sports include competitive and recreational activities designed for
How Athletes Like Ilona Maher Turn Influence Into Income
Professional athletes have more opportunities to turn their talent into money than ever before. Thanks to the rise of digital platforms, athletes’ sponsorships, endorsements, and media deals often impact earnings more than salaries or prize money. Take Ilona Maher and Chloe Kim: their brand partnerships and media presence show how athletes in niche sports can
Sports Sponsorship ROI: Why Brands Invest Billions in Athletics
Not long ago, an athlete’s role in sports sponsorship was simple: wear the logo, smile for the camera, maybe appear in a TV ad. Today, the playbook looks very different. Athletes have become storytellers, creative drivers, and trusted voices. Through years of competition, personal struggle, and triumph, they build credibility that authentically connects with audiences.