Latest from the blog.
Recovery for Athletes: Sports’ Newest MVP
Recovery for athletes is no longer a luxury— it’s a necessity. Between new technology, smarter recovery tools, and the prioritization of holistic health, athletes have more tools than ever to protect their bodies and minds. In the past decade, there has been a growing understanding of what peak performance requires which has pushed both brands
Real American Freestyle Creates New Path for College Athletes
College wrestling has long been one of the most competitive and transition-rich pipelines in U.S. sports. But for decades, the leap from NCAA Folkstyle to Olympic freestyle has been brutally tough. Limited funding, scattered regional training centers, and almost no professional opportunities have forced too many stars to walk away after senior year. That changes
How Does Olympic Golf Work?
After disappearing from the Games for more than 100 years, golf returned to the Olympics in 2016 and quickly became a must-watch event. Olympic golf is not just another PGA or LPGA Tour stop. It has a unique format, qualification rules, and global selection process that make it one of the most distinctive competitions of
Why is CrossFit So Popular Among Women?
Walk into any CrossFit gym, often called a “box,” and you’ll notice something striking: women dominate the room. Confidence fills the air. What started as a niche training method has evolved into one of the most empowering and inclusive fitness movements in the world. This intensive functional fitness regime empowers women to boost their self-confidence
NASCAR Legal Showdown: What’s at Stake
In October 2024, NASCAR teams 23XI Racing and Front Row Motorsports filed a lawsuit challenging NASCAR’s new charter system, claiming that NASCAR and Chairman Jim France have violated U.S. antitrust laws. With so much uncertainty around the charter agreement, the outcome could reshape NASCAR’s business model and competitive landscape. The lawsuit is still ongoing, making
Embracing CBD for Athletes as a Recovery Tool
Recovery tools like ice baths, foam-rolling, sauna, and nutrition have always been critical to athlete performance. Top athletes know their recovery is just as important as training. In recent years, shifting league policies and medical research have opened the door to a new recovery tool: cannabidiol, or CBD, a compound derived from the hemp plant.
How Leaders Like Carlie Irsay-Gordon are Breaking Barriers
Women are steadily reshaping leadership in professional sports. In roles once dominated by men, the industry is seeing female executives like Carlie Irsay-Gordon redefine success and inclusion from front offices to ownership suites. Irsay-Gordon, owner of the NFL’s Indianapolis Colts, has already transformed the franchise both on and off the field. Initially met with skepticism
Lacrosse’s Olympics Era: The Road to LA 2028
For over a century, Lacrosse has been sidelined. Despite its deep roots and growing global participation, the sport has often been misunderstood, underrepresented, and underfunded. But that’s all about to change. Lacrosse, North America’s first sport, will re-enter the global stage at the Olympics in 2028. This milestone reflects an ongoing effort from a
Fall Marathons Around the World
As summer winds down and the leaves turn, autumn brings with it something special for runners: fall marathons. Fall is prime time for runners to take on some of the most iconic races in the world. From the flat, fast streets of Berlin to the energy-packed course through New York City’s five boroughs, each marathon
The Truth About the Gender Pay Gap in Sports
Women’s sports are surging. Fans tune in at record levels, brands finally pay attention, and storytellers in women’s athletics shape culture beyond competition. From sold-out stadiums to major sponsorships, demand keeps rising. Still, the opportunity and gender pay gap between men and women in sports remains huge. The conversation now goes beyond salaries. It’s about