Latest from the blog.

By Jakob Fox With the NASCAR season now officially underway, the drivers head west for the first of three races in a row. NASCAR is returning to California for the second time this month when the Cup Series heads back to the Auto Club Speedway for the first time in two years. While the next

By Thomas Calhoun Anyone who follows sports know’s the term steroids, PED’s or “juicing”, but what does that really mean? According to the Alcohol and Drug Foundation, anabolic steroids are drugs that help the growth and repair of muscle tissue. They are synthetic hormones that imitate male sex hormones, specifically testosterone. Medically, the drug is

By Alyssa Turner True Partnership. This is something we strive for with every single one of our deals on behalf of our athletes and partners. But, what does this mean, exactly? And why do we, and many, continuously run into roadblocks when it comes to seeing the win/win mentality in a partnership? There are three

By Jordan Tetterton When we look at the history of African American women in sports, we will see a long and strenuous fight that has been going on since the late 1920s. While great strides have been made, the fight is sadly still going on today. However, some of the biggest names in sports are

By Jakob Fox As the world prepares for the 2022 Winter Olympics in Beijing, fans are getting excited and starting to focus on the sports that they want to watch and follow. The major events like ice hockey, figure skating, and different styles of skiing come to the top of people’s lists of events to

By Thomas Calhoun Golf began and had always been an old man, country club game, and nothing more. But in 1996, a kid came along and changed golf from a game to a sport. A kid named Tiger Woods. Tiger brought youth, style, and athleticism to golf, and people all over the world took notice.

Picture the North American major sports leagues in the 1990s: The players were mostly people of color, but the coaches, managers, and team owners were almost all white.  A snapshot today looks mostly the same. Why Sports Leadership Still Looks the Same Despite a handful of initiatives meant to increase diversity in the leadership of

By Morgan Alessi As the year came to a close and January quickly rolls by, we reflect on the past 12 months. 2021 brought many victories, obstacles, and moments from athlete mental health awareness to mega broadcastings deals and industry-shifting partnerships, all have shaped the sports industry as we know it.  Some of the most

By Lucas Prestamo 2021 was supposed to be the year that everything returned to “normal,” where people could gather without masks, meet in-person rather than virtually, and recapture the way of life people were accustomed to. In 2021, the rise of several new digital trends and technologies challenged the norms and values of followers who

“Imagine watching a broadcast that’s tailored just to you. Instead of getting the standard play-by-play, you can opt to listen to analysis from your favorite commentator. You can switch to your preferred camera angles and see stats for each player overlaid atop the broadcast and updated in real-time. The virtual advertisements that appear throughout the