Latest from the blog.

March Madness: The Road to Equity
By Jakob Fox Many sports fans will argue that March is the best month of the year, and for good reason – we get March Madness! This year is the first time that the phrase March Madness will include both the men’s and women’s tournaments. While March Madness has been used when talking about the

Major League Baseball Finally Turns the Page
By Thomas Calhoun Lockouts in sports tend to be messy, but this year’s lockout almost broke the record books. The 2022 Major League Baseball lockout occurred because the MLB Collective Bargaining Agreement from 2017 expired this year and a resolution had to be met in order for the season to take place. The Collective Bargaining

Athlete & Brand Partnerships for Change
By Morgan Alessi Over the past two years, charitable giving as an entirety increased while global factors related to the COVID-19 pandemic changed society. As social distancing and political opinions separated us, this last year or two the odd connotation of money bringing societies together often times rang true. Corporations around the world began to

Women in Motorsports: Breaking Barriers in Racing’s Future
While motorsports may seem like a man’s world, that is not exactly the case. To help celebrate International Women’s Day we are taking a look at some of the notable women involved in motorsports over the years and who to watch out for in the upcoming years. How Women Broke Into Motorsports Motorsports has been

Who Are NASCAR’s Next Gen Fans?
By Jakob Fox With the NASCAR season now officially underway, the drivers head west for the first of three races in a row. NASCAR is returning to California for the second time this month when the Cup Series heads back to the Auto Club Speedway for the first time in two years. While the next

The Steroid Era
By Thomas Calhoun Anyone who follows sports know’s the term steroids, PED’s or “juicing”, but what does that really mean? According to the Alcohol and Drug Foundation, anabolic steroids are drugs that help the growth and repair of muscle tissue. They are synthetic hormones that imitate male sex hormones, specifically testosterone. Medically, the drug is

Modern Sports Partnerships: How Brands & Athletes Collaborate
By Alyssa Turner True Partnership. This is something we strive for with every single one of our deals on behalf of our athletes and partners. But, what does this mean, exactly? And why do we, and many, continuously run into roadblocks when it comes to seeing the win/win mentality in a partnership? There are three

African American Women in Sports History: Pioneers Who Changed the Game
By Jordan Tetterton When we look at the history of African American women in sports, we will see a long and strenuous fight that has been going on since the late 1920s. While great strides have been made, the fight is sadly still going on today. However, some of the biggest names in sports are

Sliding Out of Mind
By Jakob Fox As the world prepares for the 2022 Winter Olympics in Beijing, fans are getting excited and starting to focus on the sports that they want to watch and follow. The major events like ice hockey, figure skating, and different styles of skiing come to the top of people’s lists of events to

The Current State Of Golf and Its Future
By Thomas Calhoun Golf began and had always been an old man, country club game, and nothing more. But in 1996, a kid came along and changed golf from a game to a sport. A kid named Tiger Woods. Tiger brought youth, style, and athleticism to golf, and people all over the world took notice.