Latest from the blog.
Gaming Industry Marketing: How Brands & Influencers Capitalize
The gaming industry has become one of the fastest-growing markets for advertising spend in recent years. As technology advances, the industry continues to explode, with constant evolution providing new opportunities to expand reach. There are currently 3.1B active video game players worldwide, indicating a 32% increase over the last 7 years. The competitive esports market alone
If the Glass Slipper Fits: March Madness Cinderella Teams
Everyone loves a Cinderella story, especially NCAA basketball fans rooting for a No. 8 seed or lower. The sheer plotline of an unheralded team making a deep tournament run is thrilling regardless of top picks, bracket upsets, or rivalries. As the end of the 2023 March Madness season quickly approaches, let’s take a look at this year’s
AI in Sports: Transforming Betting, Analytics & Performance
Earlier this month, LSU gymnast Olivia Dunne faced scrutiny after promoting Caktus.AI to her 7M TikTok followers. LSU officials stated firmly how student use of the essay-writing AI platform is akin to plagiarism. They urged that from an academic standpoint, Dunne’s partnership sends the wrong message. Ethical dilemma aside, AI platforms are taking the world by
Athletes vs Social Media Influencers: Who Wins the Marketing War?
In 1905, Pittsburgh Pirates shortstop Honus Wagner became the first athlete to publicly endorse a sports product. The company paid Wagner $75 to use their signature bat in games. Recently, there has been a significant shift in how brands approach sponsorship marketing. Rather than relying solely on traditional advertising methods, many brands have begun to
2023 World Baseball Classic Preview
After a six-year pandemic-induced hiatus, baseball’s international championship returns this March. The 2023 World Baseball Classic is baseball’s version of the World Cup with 20 countries competing to be crowned world champions. The 20 qualifying countries will begin in competition in pool play. There are four pools consisting of five teams each, where the top
Should Transgender Athletes Compete in Women’s Sports?
The 1977 US Open was held at the West Side Tennis Club in Queens, New York, and ran from August 29 to September 11. Among the lineup of female athletes competing in the two-week tournament was 43-year-old Renée Richards, the first professional athlete to identify as transgender. Two years prior, Richards, who grew up as
WWE Embraces an Uncertain New Era
WWE has been around since 1953 and has experienced nearly as many eras as America itself. In the ’80s, WWE wrestler Hulk Hogan ushered in its Golden Era. Figureheads like Stone Cold Steve Austin led its late ’90s Attitude Era. Ruthless Aggression followed in the early 2000s with tragic figure Chris Benoit at the helm.
2023 Super Bowl Commercials: The Reward is in the Risk
The Super Bowl is a perfect example of how great of an impact brand advertising has on sports. While advertisers typically struggle to hold an audience, the Super Bowl is their once-a-year jackpot. Brands that secure an ad spot will net a massive audience who is genuinely invested in the commercials’ entertainment value. Super Bowl
Sportsbooks Spending Billions Yearly On Marketing
If you’ve watched a sports game recently, you’ve probably watched a sportsbook advertisement, too. What started with sportsbooks running commercials during games has evolved into massive partnerships with leagues, teams, and even players. The sports betting industry is changing the sports landscape by bringing fans new ways to watch the game. As these companies continue
How the NIL has Broadened Horizons for Elite Gymnasts
Before the NCAA’s 2021 NIL ruling, elite gymnasts were forced to choose between training for the Olympics and competing at a collegiate level. Now that athletes can be compensated for their name, image, and likeness, talented athletes who have dedicated most of their lives to gymnastics can finally partake in both. In addition to eliminating