Latest from the blog.
What NCAA Conference Realignment Means for Student Athletes
Ever since major shifts in 2021, college football conference realignment has triggered a domino effect. The landscape of college football as we know it continues to transform as conferences look to boost profits, expand media rights deals, and diversify match-ups. Fans shouldn’t be so surprised, as the seismic shift in the NCAA has been in
Amazon’s Play in the NFL: Reshaping the 2023 Season Experience
Move over ESPN and ABC– there’s a new media giant revolutionizing the sports broadcasting arena! In 2022, Amazon Prime Video began an 11-year media rights deal with the NFL speculated to be worth over $100B. They hit the ground running with interactive NFL content coverage that earned them a Sports Emmy Award. This season, they’re
Leveling the Field: Equal Opportunity in Women’s Sports Sponsorships
Over the past few years, we’ve seen female athletes dominate the sports industry with win after win. Our AG athletes have racked up amazing wins in 2023, including Zoe Benedetto’s success at the East Coast Surfing Championship and Brittany Weiss’ victory at the CrossFit Games with Team Invictus. But even as women continue to show
The Unifying Power of Sports: From Lionel Messi to CrossFit
In a world frequently divided by political, cultural, and geographical differences, sports stand out as a symbol of unity and camaraderie. Cheering fans, action-packed moments of competition, and the shared celebration of human achievement overcome barriers and foster connection. From the Olympic stage to a CrossFit gym, sports have the universal power to promote understanding
Women in CrossFit: Breaking Barriers in Functional Fitness
This August, the 17th annual NoBull CrossFit Games went down in Madison, Wisconsin. Fans enjoyed intense competition and athleticism. Team Invictus, with our very own Brittany Weiss, won the teams category this year in a very impressive effort, making history by becoming the first team to compete in every event since the first CrossFit games
The Impact of Soccer in the US, and Its Continued Rise in Our Culture
Soccer has been steadily increasing its influence amongst the American public. This once-niche sport has made significant strides in capturing the attention and hearts of Americans. With events like the ongoing 2023 FIFA Women’s World Cup, the highly anticipated European friendlies on display, and the upcoming 2026 FIFA Men’s World Cup – set to take place
The Real NFL Pros Don’t Wear Helmets
The NFL dominates the U.S. sports industry and is one of the most valuable sports organizations in the world. America’s love for the game feeds this power, but over the past six years, changes in the NFL’s marketing strategy have propelled success. An organization that was once fueled by older generations became an industry for
The Greatest Show on Dirt: A New Brand of Baseball
“America’s Pastime,” for many reasons, earned its illustrious nickname because there are truly few things comparable to a midsummer baseball game. The 7th-inning stretch, endless food and drinks, and all the mid-inning festivities make the experience unlike any other. With over 150 years of the sport, would it be possible to reinvent the game to
SlamBall Makes a Comeback in Highly Anticipated Las Vegas Debut
SlamBall, once popular in the early 2000s, is making a grand comeback this summer 2023 in Las Vegas. Considered a sport ahead of its time, the demand for its return has swept across social media, with the hashtag #BringBackSlamBall garnering over 200 million views, according to ESPN. Targeting a younger audience, social media is facilitating
The Refurbished US Open of Surfing
Dating back to 1959, the historic site of Huntington Beach, CA, has been used to create a unique surfing competition that brings surfers and fans from around the world to one location. This event determines which surfers have what it takes to qualify for the World Surf League (WSL). Through the years, the competition has