Latest from the blog.
The Greatest Show on Dirt: A New Brand of Baseball
“America’s Pastime,” for many reasons, earned its illustrious nickname because there are truly few things comparable to a midsummer baseball game. The 7th-inning stretch, endless food and drinks, and all the mid-inning festivities make the experience unlike any other. With over 150 years of the sport, would it be possible to reinvent the game to
SlamBall Makes a Comeback in Highly Anticipated Las Vegas Debut
SlamBall, once popular in the early 2000s, is making a grand comeback this summer 2023 in Las Vegas. Considered a sport ahead of its time, the demand for its return has swept across social media, with the hashtag #BringBackSlamBall garnering over 200 million views, according to ESPN. Targeting a younger audience, social media is facilitating
The Refurbished US Open of Surfing
Dating back to 1959, the historic site of Huntington Beach, CA, has been used to create a unique surfing competition that brings surfers and fans from around the world to one location. This event determines which surfers have what it takes to qualify for the World Surf League (WSL). Through the years, the competition has
TGL: Golf’s Newest “IT” League
As the drama continues to swirl in the aftermath of the PGA and LIV Golf unification, a new and innovative adaptation of professional golf is preparing to debut in January 2024. TMRW Sports has partnered with the PGA Tour to create the TGL, an indoor golf competition utilizing the advanced technology available to the organization.
Team Ownership: Lessons from Wrexham
In February of 2021, Hollywood stars Ryan Reynolds and Rob McElhenny shocked the world with their purchase of Wrexham’s soccer club. What did two American actors know about English football, and why did they want a stake in a dying, fifth-tier club? Two years later, their move appears more strategic and genuine than ever. Wrexham
Padel: Pickleball’s Newest Competitor
Move over, pickleball– America’s new favorite sport already has a competitor in the sport of padel, and it is quickly attempting to gain a share of the U.S. market. At first glance, it is easy to mistake the sport of padel for pickleball, but the games’ rules and histories are much different. Padel was invented
Social Media Content Strategy for Athletes
In the world of athlete partnerships, having a large social media following is more important than ever. But simply building a following is not enough – athletes should also consistently curate a mix of content that showcases their personality, athleticism, and personal life to keep their followers engaged. From travel-themed TikToks to creative editing, let’s explore
Major League Baseball Modernizing its Historic Game
Ever since baseball’s steroid era ended in the mid to late 2000s, MLB viewership has been on the decline. Pace of play slowed and offense diminished, causing the sport to lose fans to alternative forms of entertainment. Younger generations began gravitating towards more action-packed and highlight-friendly sports like basketball and football. In an effort to
Formula 1 US Expansion: Why F1 Is Growing in America
Over a decade ago, many would argue Formula 1’s greatest relevance in American pop culture was Talladega Nights’ portrayal of fictional French F1 driver, Jean Girard. The same cannot be said in 2023: the sport is surging in popularity with record U.S. viewership and fan engagement. Thanks to factors like Netflix’s Drive to Survive docuseries
India is Taking the Sports World By Storm through Cricket
The numbers don’t lie: India’s sports scene has been growing at a significant rate over the past few years and cricket is at the forefront of it all. By 2027, it is projected to expand to five times its current size. This is due to a flood of sports funding, a large congregation of talented