Latest from the blog.
Major League Baseball Modernizing its Historic Game
Ever since baseball’s steroid era ended in the mid to late 2000s, MLB viewership has been on the decline. Pace of play slowed and offense diminished, causing the sport to lose fans to alternative forms of entertainment. Younger generations began gravitating towards more action-packed and highlight-friendly sports like basketball and football. In an effort to
Formula 1 US Expansion: Why F1 Is Growing in America
Over a decade ago, many would argue Formula 1’s greatest relevance in American pop culture was Talladega Nights’ portrayal of fictional French F1 driver, Jean Girard. The same cannot be said in 2023: the sport is surging in popularity with record U.S. viewership and fan engagement. Thanks to factors like Netflix’s Drive to Survive docuseries
India is Taking the Sports World By Storm through Cricket
The numbers don’t lie: India’s sports scene has been growing at a significant rate over the past few years and cricket is at the forefront of it all. By 2027, it is projected to expand to five times its current size. This is due to a flood of sports funding, a large congregation of talented
Gaming Industry Marketing: How Brands & Influencers Capitalize
The gaming industry has become one of the fastest-growing markets for advertising spend in recent years. As technology advances, the industry continues to explode, with constant evolution providing new opportunities to expand reach. There are currently 3.1B active video game players worldwide, indicating a 32% increase over the last 7 years. The competitive esports market alone
If the Glass Slipper Fits: March Madness Cinderella Teams
Everyone loves a Cinderella story, especially NCAA basketball fans rooting for a No. 8 seed or lower. The sheer plotline of an unheralded team making a deep tournament run is thrilling regardless of top picks, bracket upsets, or rivalries. As the end of the 2023 March Madness season quickly approaches, let’s take a look at this year’s
AI in Sports: Transforming Betting, Analytics & Performance
Earlier this month, LSU gymnast Olivia Dunne faced scrutiny after promoting Caktus.AI to her 7M TikTok followers. LSU officials stated firmly how student use of the essay-writing AI platform is akin to plagiarism. They urged that from an academic standpoint, Dunne’s partnership sends the wrong message. Ethical dilemma aside, AI platforms are taking the world by
Athletes vs Social Media Influencers: Who Wins the Marketing War?
In 1905, Pittsburgh Pirates shortstop Honus Wagner became the first athlete to publicly endorse a sports product. The company paid Wagner $75 to use their signature bat in games. Recently, there has been a significant shift in how brands approach sponsorship marketing. Rather than relying solely on traditional advertising methods, many brands have begun to
2023 World Baseball Classic Preview
After a six-year pandemic-induced hiatus, baseball’s international championship returns this March. The 2023 World Baseball Classic is baseball’s version of the World Cup with 20 countries competing to be crowned world champions. The 20 qualifying countries will begin in competition in pool play. There are four pools consisting of five teams each, where the top
Should Transgender Athletes Compete in Women’s Sports?
The 1977 US Open was held at the West Side Tennis Club in Queens, New York, and ran from August 29 to September 11. Among the lineup of female athletes competing in the two-week tournament was 43-year-old Renée Richards, the first professional athlete to identify as transgender. Two years prior, Richards, who grew up as
WWE Embraces an Uncertain New Era
WWE has been around since 1953 and has experienced nearly as many eras as America itself. In the ’80s, WWE wrestler Hulk Hogan ushered in its Golden Era. Figureheads like Stone Cold Steve Austin led its late ’90s Attitude Era. Ruthless Aggression followed in the early 2000s with tragic figure Chris Benoit at the helm.