Latest from the blog.
Esports Growth in Latin America & Africa: Market Analysis
Over the past decade, esports has quickly grown from an isolated online game to a multibillion-dollar industry. While this relatively recent practice connects millions of users globally, North America, Europe, East Asia and the Middle East have historically dominated the competitive gaming landscape. In 2024, the global esports market was valued at approximately $2.09 billion,
Money Talks: Gen Z Sparks Sustainability in Sports
As sustainability in sports becomes a growing priority for consumers, English football clubs are beginning to feel the pressure to adopt eco-friendly practices. This demand is being driven largely by Generation Z, a generation that is redefining how businesses approach environmental responsibility. Gen Z, born between 1995 and 2010, is the first generation to grow
New Leagues Like Unrivaled Are Shaping the Future of Pro Sports
At the start of 2025, two groundbreaking sports leagues—Unrivaled and The Kings League—have captured the attention of the media and fans. The Kings League World Cup, held January 12th, became an overnight sensation, attracting 1.5 billion impressions without the backing of traditional TV broadcasters. Meanwhile, Unrivaled, a new 3v3 women’s basketball league, tipped off its
TGL Golf Debut Draws Strong Viewership, Directing the Future
On January 7th 2025, the TMRW Golf League (TGL) debuted in front of an energetic live stadium audience, with over 900,000 viewers tuning in to the broadcast on ESPN. High viewership was not the only source of excitement– the league’s rule changes and unique format have been generating plenty of buzz ever since. Quick Highlights
Modernizing the Viewer Experience: The Debut of WWE’s Monday Night Raw on Netflix
On January 6th, 2025, WWE and Netflix kicked off their partnership in style with the debut of Monday Night Raw on the streaming giant. The deal is valued at $5B over 10 years, with an option for Netflix to exit after the first 5. The inaugural event took place in a sold-out Intuit Dome in
How Freshmen Like Tre Johnson Are Changing College Basketball
The 2024 college basketball season has already delivered plenty of excitement, thanks to the influx of young talent. A new generation of freshmen has made their presence felt, shaping the national landscape. Rookies like Tre Johnson aren’t just filling out rosters; they’re altering the balance of power in major conferences and pushing teams toward NCAA
NIL Rules in College Sports: What You Need to Know
In the four years since NIL rules were introduced, college sports—especially football—have been completely transformed. What was once a strictly college-level pursuit now mirrors the high-stakes world of the NFL, with athletes landing major sponsorships, promoting products, and building their own brands. On top of that, schools are now able to directly pay players, thanks
The Rise of Athlete Entrepreneurs: From Brand Partnerships to Equity Holders
Athletes are no longer just endorsing brands—they’re building them. This marks a significant shift from the traditional brand partnerships model, where athletes were seen merely as spokespeople, sharing their name and image with a product in exchange for lucrative but mostly short-term deals. Now, a growing number of athletes are seizing opportunities to go beyond
Sustainability in Sports: The Brands and Athletes Driving Change
Sustainability in sports has become a critical focus in the world of sports marketing. Both brands and athletes are using their platforms to advocate for environmentally conscious practices and inspire positive change. These efforts are reshaping the industry and showing how sports can play a pivotal role in promoting a greener future. Through innovative partnerships
How Gen Z Trends Are Shaping the Sports Economy
Gen Z trends are reshaping sports consumption as fans move away from cable toward dynamic, bite-sized clips on social media. Instead of sitting through long games, Gen Z prefers highlights, behind-the-scenes content, and interactive videos that keep them engaged in quick bursts. Leagues are adapting quickly. The NFL is working with influencers like Brazilian streamer