Latest from the blog.
Going for the Gold: The Olympics Are Raising Standards and Growing Their Roster
Whether you’re watching from the couch with your family or experiencing the games in person, you can’t get away from the energy that surrounds the Olympics. Within the next two cycles, 2024 and 2028, that energy is set to be amplified. Not only are the games growing in size, but the International Olympic Committee (IOC)
Cable vs Streaming Sports: Which Is Better for Fans in 2024?
Almost gone are the days of cable TV, a staple in the sports and entertainment community and a time friends and family gather to catch their favorite shows and games. In our tech-savvy world, the invention of digital streaming has given us the luxury of watching whatever we want, whenever we want. As big media
The Unlikely Union: Travis Kelce and Taylor Swift’s Influence on Sports and Entertainment
A fascinating relationship has emerged that has captivated not only sports fans but also pop culture enthusiasts. Kansas City Chiefs’ star tight end, Travis Kelce, and multi-platinum recording artist, Taylor Swift, have formed an unexpected relationship that has the whole world watching. This relationship is reshaping the landscape of sports and entertainment in ways previously
The WWE and UFC Merger: What’s Ahead for TKO
Combat sports’ unmatched fusion of athleticism, strategy, and theatrics has enthralled spectators for generations. Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), two of the most recognizable names in combat sports, stand out for their different perspectives on fight entertainment. The 1993-founded UFC is a pioneer in the rise of mixed martial arts (MMA),
Sports Betting Legalization: What Its Big Impact Means for Sports
It’s time to get in the game! As more states legalize sports betting across the country, the sports industry has felt its impact in both positive and negative ways. Mobile sports betting is now legal in 28 states, which is up from 18 in January 2022, and has led to a surge of fans betting
Coco Gauff: US Open Champion & Social Justice Advocate
Earlier this month, Coco Gauff hit one final backhand at the U.S. Open and fell to the ground in a flurry of emotions. Fans in N.Y.C.’s historic Arthur Ashe stadium and all around the world rejoiced. Coco had just made pro tennis history by winning her first career Grand Slam. This incredible accomplishment marks the
What NCAA Conference Realignment Means for Student Athletes
Ever since major shifts in 2021, college football conference realignment has triggered a domino effect. The landscape of college football as we know it continues to transform as conferences look to boost profits, expand media rights deals, and diversify match-ups. Fans shouldn’t be so surprised, as the seismic shift in the NCAA has been in
Amazon’s Play in the NFL: Reshaping the 2023 Season Experience
Move over ESPN and ABC– there’s a new media giant revolutionizing the sports broadcasting arena! In 2022, Amazon Prime Video began an 11-year media rights deal with the NFL speculated to be worth over $100B. They hit the ground running with interactive NFL content coverage that earned them a Sports Emmy Award. This season, they’re
Leveling the Field: Equal Opportunity in Women’s Sports Sponsorships
Over the past few years, we’ve seen female athletes dominate the sports industry with win after win. Our AG athletes have racked up amazing wins in 2023, including Zoe Benedetto’s success at the East Coast Surfing Championship and Brittany Weiss’ victory at the CrossFit Games with Team Invictus. But even as women continue to show
The Unifying Power of Sports: From Lionel Messi to CrossFit
In a world frequently divided by political, cultural, and geographical differences, sports stand out as a symbol of unity and camaraderie. Cheering fans, action-packed moments of competition, and the shared celebration of human achievement overcome barriers and foster connection. From the Olympic stage to a CrossFit gym, sports have the universal power to promote understanding