Latest from the blog.
The Winning Playbook: Securing Success in Sports Influencer Marketing Strategy
With the influencer marketing industry expected to top $21B by the end of 2023, we’re seeing more and more athletes get in on the action. In fact, the sports vertical’s presence in the influencer space has grown three times in the past year alone! AG athletes like lacrosse star Alex Aust and CrossFit powerhouse Dani
Sports Technology Evolution: How Innovation Is Changing the Game
In the dynamic realm of sports, where every second counts and every move can make or break a victory, the fusion of technology and athleticism has given rise to a revolution like never before. Now more than ever there is a fascinating intersection of sports and technology that is reshaping the landscapes of sports equipment,
MLB Pitch Clock & NFL Global Games: How Leagues Adapt for Fans
It seems in an age where entertainment is always at our fingertips, U.S. professional sports leagues are under more pressure than ever to capture the attention of new audiences and cater to fans. As a result, leagues like the NBA, NFL, MLB, and NHL have all taken steps to attract new fans, create a more
Flag Football 2028 Olympics: What It Means for the NFL & Sport
With the IOC (International Olympic Committee) announcing the addition of 5 new sports in the 2028 Olympics, flag football will be making its debut. Flag Football Joins the 2028 Olympics This development has piqued the interest of the NFL, which is actively promoting and encouraging its players to participate in the upcoming 2028 Olympics. However,
Going for the Gold: The Olympics Are Raising Standards and Growing Their Roster
Whether you’re watching from the couch with your family or experiencing the games in person, you can’t get away from the energy that surrounds the Olympics. Within the next two cycles, 2024 and 2028, that energy is set to be amplified. Not only are the games growing in size, but the International Olympic Committee (IOC)
Cable vs Streaming Sports: Which Is Better for Fans in 2024?
Almost gone are the days of cable TV, a staple in the sports and entertainment community and a time friends and family gather to catch their favorite shows and games. In our tech-savvy world, the invention of digital streaming has given us the luxury of watching whatever we want, whenever we want. As big media
The Unlikely Union: Travis Kelce and Taylor Swift’s Influence on Sports and Entertainment
A fascinating relationship has emerged that has captivated not only sports fans but also pop culture enthusiasts. Kansas City Chiefs’ star tight end, Travis Kelce, and multi-platinum recording artist, Taylor Swift, have formed an unexpected relationship that has the whole world watching. This relationship is reshaping the landscape of sports and entertainment in ways previously
The WWE and UFC Merger: What’s Ahead for TKO
Combat sports’ unmatched fusion of athleticism, strategy, and theatrics has enthralled spectators for generations. Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE), two of the most recognizable names in combat sports, stand out for their different perspectives on fight entertainment. The 1993-founded UFC is a pioneer in the rise of mixed martial arts (MMA),
Sports Betting Legalization: What Its Big Impact Means for Sports
It’s time to get in the game! As more states legalize sports betting across the country, the sports industry has felt its impact in both positive and negative ways. Mobile sports betting is now legal in 28 states, which is up from 18 in January 2022, and has led to a surge of fans betting
Coco Gauff: US Open Champion & Social Justice Advocate
Earlier this month, Coco Gauff hit one final backhand at the U.S. Open and fell to the ground in a flurry of emotions. Fans in N.Y.C.’s historic Arthur Ashe stadium and all around the world rejoiced. Coco had just made pro tennis history by winning her first career Grand Slam. This incredible accomplishment marks the