Latest from the blog.
Golf’s New Rollback Rule: Is it Really the Right Decision?
With massive changes underway in the golf world, last month’s rollback rule is one more element shaking up the game. It was recently confirmed that the USGA and R&A will enforce the infamous rollback rule for both PGA and LIV golfers in 2028, followed by a universal rollback for every golfer in 2030. The rollback
How NBA Jerseys Are Boosting the Fan Experience
When the NBA Jersey Patch Program was mentioned over a decade ago, deputy commissioner Adam Silver believed it would bring in a combined revenue of $100M across all 30 NBA teams. At first, fans feared this would merge the NBA with the corporate world. Critics drew comparisons to European soccer teams and worried brand placements
Teeing Off Tradition: The Bold Shift in Golf Apparel Brand Partnerships
The 2024 PGA Tour year kicked off at the Sentry Tournament of Champions at Kapalua. Familiar faces like Scottie Scheffler, Viktor Hovland, and Collin Morikawa are back in action. However, fan favorite Jon Rahm was not in the field this year as he shocked the golf world and made his transition to LIV Golf. Among
The Evolution of NIL Deals: Is There a Dark Side?
On July 1, 2021 the NCAA officially gave student athletes the NIL green light, allowing them to monetize their name, image, and likeness. Fast-forward to 2023, and student-athletes like Livvy Dunne and Bronny James are signing million dollar deals with mega brands like Nike, Under Armour, and Adidas. When NIL was first introduced, not many
The NFL Takes Over Christmas
Christmas Day games are a coveted gift from the NFL, giving fans the opportunity to merge football and holiday excitement. Football fans are treated to a spectacle that skillfully integrates the thrill of the game into the fabric of holiday traditions, as the nation’s homes fill with the aroma of holiday feasts and sparkling lights.
Rising Fortunes: The Women’s Sports Revenue Boom
Gone are the days when women’s sports were relegated to the background, and it’s about time we all take notice. They are now front and center, dazzling us with sheer talent, grit, and an unapologetic flair for drama. Women’s professional sports have witnessed a remarkable upswing in revenue, reflecting a major shift in perception and
FedEx Cup Fall 2023: Inside the PGA’s Revolutionary New Structure
Just last year, Saudi-backed LIV Golf took the golf world by a storm and brought turmoil to the PGA Tour. The new league was able to lure away some of golf’s biggest stars, shaking up the golf landscape as we know it. As the new league grew in popularity and impact, the PGA was forced
Shaping the Future of Ads: The Las Vegas Sphere’s Impact on Marketing
Ever since the $2.3B Las Vegas Sphere launched in September 2023, it has rapidly become a marketing and advertising sensation. Known as “The Exosphere,” this architectural phenomenon is the world’s largest spherical structure, reaching 366 feet and 516 feet wide. Illuminated by over a million LED lights, it cast a mesmerizing glow over the Las
The Winning Playbook: Securing Success in Sports Influencer Marketing Strategy
With the influencer marketing industry expected to top $21B by the end of 2023, we’re seeing more and more athletes get in on the action. In fact, the sports vertical’s presence in the influencer space has grown three times in the past year alone! AG athletes like lacrosse star Alex Aust and CrossFit powerhouse Dani
Sports Technology Evolution: How Innovation Is Changing the Game
In the dynamic realm of sports, where every second counts and every move can make or break a victory, the fusion of technology and athleticism has given rise to a revolution like never before. Now more than ever there is a fascinating intersection of sports and technology that is reshaping the landscapes of sports equipment,