Latest from the blog.

The Shifting Landscape of Team Ownership

By Thomas Calhoun When a professional athlete is looking ahead at life after their career on the field, they are faced with a choice: will they keep working or retire permanently? While the wealth from their player salary over the years may be enough to live comfortably, many athletes are extremely quick to rush back

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OPINION: Athletes Should Be On LinkedIn

By Andrew Stallings When it comes to the social networking platform known as LinkedIn, you either fall on one or two sides of the coin: It’s rare that a social platform has had such a house divided, but the brand has been working diligently in the last year to close that gap. How, might you

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The ‘Tok is Queen

By Alyssa Turner What was once considered a spin-off rendition of Vine that nobody knew what to do with, TikTok grew exponentially during the height of the pandemic and has claimed its rightful throne above all other social media. Sensor Tower just announced in their Q1 2022 report that TikTok has become the 5th app

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The New Main Stream

By Jakob Fox Remember the days not too long ago when you could turn on your regional sports network and know that the game you are trying to watch will be on without any blackouts or subscription sign-ins? It appears that these days are behind us, as we continue to see more leagues take advantage

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More Than A Green Jacket

By Thomas Calhoun A tradition unlike any other. Five words that mean nothing to some, but more than anything to others. Famously coined by the great Jim Nantz, this catchphrase carries its weight in gold. The Masters tournament at Augusta National Golf Club is the first of the four major tournaments in the golf season,

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The State of Disc Golf

There has been an explosion in disc golf‘s popularity over the last two years, and the sport’s rapid growth has been notable across the globe. New players, leagues, and courses have popped up rapidly, and there has been explosive growth in nearly every sector of participation: casual, competitive, junior, age-sanctioned, and women. The sport’s popularity

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5 of the Best NIL Deals throughout March Madness

By Andrew Stallings
March Madness is not over yet! Let’s take a step back from the competition on the hardwood and focus on some of the more recognizable NIL partnerships that have unfolded throughout the last month or so, and what makes them so special.

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March Madness: The Road to Equity

By Jakob Fox Many sports fans will argue that March is the best month of the year, and for good reason – we get March Madness! This year is the first time that the phrase March Madness will include both the men’s and women’s tournaments. While March Madness has been used when talking about the

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Major League Baseball Finally Turns the Page

By Thomas Calhoun  Lockouts in sports tend to be messy, but this year’s lockout almost broke the record books. The 2022 Major League Baseball lockout occurred because the MLB Collective Bargaining Agreement from 2017 expired this year and a resolution had to be met in order for the season to take place. The Collective Bargaining

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Athlete & Brand Partnerships for Change

By Morgan Alessi Over the past two years, charitable giving as an entirety increased while global factors related to the COVID-19 pandemic changed society. As social distancing and political opinions separated us, this last year or two the odd connotation of money bringing societies together often times rang true. Corporations around the world began to

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