Latest from the blog.
Athletes Becoming Sports Analysts: The Post-Retirement Career Path
The average professional sports career is relatively short. In the NFL, the average is only 3.3 years. In the NBA, it’s roughly 4.5 years. This leads many athletes to look beyond their playing career into other avenues where they can excel professionally. Many aim to remain in the sports world. As former athletes, audiences respect
Adaptive Sports: The Future of Representation in Marketing
In August, the first U.S. Women’s National Sled Hockey Team competed in Slovakia at the inaugural Para Ice Hockey Women’s World Championship. Sled hockey is part of a growing adaptive sports movement, combining the intensity and physicality of traditional hockey with the accessibility of adaptive play. Adaptive sports include competitive and recreational activities designed for
How Athletes Like Ilona Maher Turn Influence Into Income
Professional athletes have more opportunities to turn their talent into money than ever before. Thanks to the rise of digital platforms, athletes’ sponsorships, endorsements, and media deals often impact earnings more than salaries or prize money. Take Ilona Maher and Chloe Kim: their brand partnerships and media presence show how athletes in niche sports can
Sports Sponsorship ROI: Why Brands Invest Billions in Athletics
Not long ago, an athlete’s role in sports sponsorship was simple: wear the logo, smile for the camera, maybe appear in a TV ad. Today, the playbook looks very different. Athletes have become storytellers, creative drivers, and trusted voices. Through years of competition, personal struggle, and triumph, they build credibility that authentically connects with audiences.
Where the Pros Go: Best Places to Surf in the World
Once tethered to local breaks, professional surfers now chase perfection across the globe’s best places to surf. These athletes, from rising stars like our own Brisa Hennessy to all-time legends like Kelly Slater, seek more than just swell forecasts. They chase identity, community, and soulful connections to places that have shaped their lives and careers.
Sports Docuseries: On the Rise or Losing Steam?
As streaming continues to dominate the entertainment industry, sports and TV are blending seamlessly into the popular sports docuseries genre. Shows like Drive to Survive and Full Swing have proven they can captivate large audiences of sports fans, casual viewers, and even newcomers to the sport. What makes these sports docuseries so compelling to a
Incoming Social Media Trend: The Hybrid Athlete
The hybrid athlete weaves strength and endurance into a training style that’s gaining traction on Instagram and TikTok. Once separated into distinct worlds like bodybuilding, CrossFit, and running, these disciplines are now merging into a performance-driven lifestyle that offers strong potential for brand placement. This shift reflects a generational change in how fitness is approached
Mental Performance Coaching: The Next Competitive Advantage
Historically, training in sports has centered around physical capabilities like speed, strength, endurance, and mechanics. As sports and competition continue to evolve, athletes, teams, and brands are embracing mental performance coaching. From the highest stage of competition in the Olympics, all the way down to youth sports, the mental side of the game is becoming
The Athleisure Evolution
Once confined to the gym, athleisure has now made its way to sidewalks, runways, and social feeds. Defined as “casual clothing designed to be worn both for exercising and general use,” the genre has become a staple of modern wardrobes. Just as athleisure has evolved, so too has the image of the athlete. Sports may
WNBA Viewership Growth Offers a Blueprint for Women’s Sports
For years, the WNBA was underestimated and viewed as a secondary product, not a commercial force. Its numbers may still trail those of men’s leagues, but perhaps not for long. The WNBA is quickly becoming a business case study in how women’s sports can scale. Driven by major gains in media deals, WNBA viewership growth,