Latest from the blog.
Mixed-Use Sports Venues: How Development Boosts Stadium Revenue
As cities evolve, the integration of mixed-use projects around sports venues has evolved alongside them, marking the beginning of a transformative era in urban development. Gone are the days when stadiums or arenas stood alone. These venues have now blossomed into vibrant urban ecosystems, incorporating a diverse range of amenities like hotels, bars, retail outlets,
Strategy Shift: Netflix’s Entry Into Live Sports
Netflix has long been a trailblazer in the sports genre, bypassing traditional sports broadcasting to prioritize entertainment and storytelling. Renowned for its on-demand and binge-worthy content, Netflix has typically favored these qualities over live viewing experiences. Utilizing sports-adjacent content, Netflix taps into people’s widespread passion for sports to drive subscriptions. This is evident in Netflix
Balancing the Books: New UEFA Regulations and Their Impact on European Football Clubs
The COVID-19 pandemic dealt a heavy blow to European football clubs, resulting in huge revenue losses while costs such as player wages remained fixed. Faced with a net loss of over €6 billion between 2019 and 2021, the Union of European Football Associations (UEFA) had to crack down on overspending clubs. Their solution came in
The Caitlin Clark Effect: Can the WNBA Sustain the Momentum?
Just last week, Iowa’s Caitlin Clark announced her commitment to enter the 2024 WNBA draft once this season comes to a close. Days later, Clark broke the record for most career points in NCCA history. After an absolutely scorching season and college career, the WNBA has the opportunity to capitalize and turn this momentum into
From Olympic Basketball to Flag Football: How the Olympics Boost Youth Sports
Ever since the 1992 Dream Team, there have been major benefits to NBA players participating in the Olympic basketball. Flash forward to today, and the NBA is a global brand with audiences from all corners of the world and all age groups. So when will other big U.S. sports follow suit? The NBA, NFL, and
The World Cup Comes to North America: What to Expect in 2026
For the first time in over 3 decades, the world’s most-viewed sporting event is coming to North America in 2026. The last time the World Cup touched American soil was in 1994 when the United States was the sole host. In just two years, however, the United States, Mexico, and Canada will act as joint hosts
New Movement on the Ice: PWHL Skyrockets to Success
Up until this year, there were no professional hockey leagues for females, a disparity greatly contributing to gender inequality within sports. As the growth of U.S. hockey skyrockets, a new all-female hockey league is finally underway. The first-of-its-kind Professional Women’s Hockey League (PWHL) kicked off its inaugural season on New Year’s Day with a matchup
Women’s Volleyball Recruitment and Social Media: The New Double-Edged Sword
It’s no surprise that social media has become an integral part of our lives, influencing how we communicate and even how we present ourselves professionally. In the world of collegiate women’s volleyball, social media offers recruits a unique opportunity. Aspiring recruits can now create content to showcase skills, connect with coaches, and potentially secure coveted
Golf’s New Rollback Rule: Is it Really the Right Decision?
With massive changes underway in the golf world, last month’s rollback rule is one more element shaking up the game. It was recently confirmed that the USGA and R&A will enforce the infamous rollback rule for both PGA and LIV golfers in 2028, followed by a universal rollback for every golfer in 2030. The rollback
How NBA Jerseys Are Boosting the Fan Experience
When the NBA Jersey Patch Program was mentioned over a decade ago, deputy commissioner Adam Silver believed it would bring in a combined revenue of $100M across all 30 NBA teams. At first, fans feared this would merge the NBA with the corporate world. Critics drew comparisons to European soccer teams and worried brand placements