Latest from the blog.
Surf Brands and the Next Wave of Sponsorship
Surfing has always been tied to a strong sense of culture and lifestyle. For a long time, sponsorship in the sport was led mainly by core surf brands such as Rip Curl or Quicksilver. But nowadays, the cards have been reshuffled and a number of new players have joined the game. Since joining the Olympic
FIFA Club World Cup 2025: Schedule, Teams & Format Explained
The 2026 FIFA World Cup will be the first ever co-hosted by three countries: the United States, Canada, and Mexico. Featuring 48 teams, the tournament aims to expand global reach and raise the level of competition. Matches in iconic North American cities will create a landmark event for fans, players, and sponsors. This year’s 2025
WWE’s WrestleMania 41 Continues Its Record-Breaking Run
WrestleMania 41 was nothing short of historic. Held in Las Vegas, it proved itself as one of the most watched, talked-about, and profitable sporting spectacles of the year. Beyond the ring, it marked the peak of WWE’s evolution, driven by smart business strategy, massive digital growth, and an entertainment model tailor-made for the social media
IndyCar 2025: FOX Sports Deal & What It Means for Racing Fans
IndyCar is accelerating into a new era of visibility as fans tune into races like never before. In June of last year, IndyCar and FOX Sports announced their multi-year partnership to bring all 17 NTT IndyCar Series races to fans tuning in on TV or via the Fox Sports App. In the season-opening race in
Sports Marketing Influencers: How to Choose the Right Partners
In today’s digital environment, consumers are bombarded with content, making it difficult for brands to stand out. One effective way to break through the sports marketing noise is by partnering with the right sports personalities. These athletes not only reflect the brand’s values but also create strong emotional connections with their audiences. Recent research in
NCAA Women’s March Madness: Is the Gender Gap Closing?
March Madness has long been a cultural cornerstone of American sports, drawing millions of viewers and generating billions in revenue. But historically, that spotlight has skewed toward the men’s tournament. In 2025, however, the narrative is shifting. With record-breaking attendance, landmark media deals, and NIL momentum building for female athletes, the gender gap in college
The Rise of Behind-the-Scenes Content Like NFL Hard Knocks
Early sports media focused almost exclusively on performance, leaving little room for the personal side of athletes. Today, social media and behind-the-scenes content like NFL Hard Knocks are shifting that dynamic. Stars like LeBron James and Naomi Osaka are using their platforms to discuss mental health and social issues, building deeper connections with fans. As
Cadillac Joins Formula 1 in 2026 as America’s Newest Contender
On March 7, 2025, Cadillac F1 officially secured its place as the 11th team on the Formula 1 grid, set to debut in 2026. This marks a significant moment for American motorsports, as General Motors and Cadillac become only the second U.S.-based team in F1 history. While Haas F1 was the first, many fans do
NRL Games in America: Opportunities, Challenges, and the Path Ahead
The National Rugby League (NRL Telstra Premiership) is a top-tier professional rugby league in Australia and New Zealand, captivating fans since 1908. Now, the NRL is focusing on expanding to the United States, aiming to attract American audiences with the fast-paced action of NRL games and minimal padding compared to American football. Quick Highlights: Fan
NFL Pro Bowl Viewership Slumps, NHL’s Global Focus Strikes Gold
This year, the NHL skipped its traditional All-Star Game, instead opting to feature a four-team tournament between Finland, Sweden, Canada, and the United States. Narratives surrounding the Trump Presidency’s economic and political relations with Canada propelled the recent Four Nations Face-Off into the limelight. The NHL, ESPN, and players capitalized on this moment, raising questions