Latest from the blog.
The Harsh Economic Impact of Hosting the Winter Olympics
1.9 billion dollars, 17 days, two cities. This is the number of the operating costs the Milano-Cortina Olympic committee will be working with for this upcoming February’s games, which only spans 17 days. The desire for prestige often leads host cities running themselves into debt and economic strain for years to come. When most of
Future of the WNBA: How Expansion Teams Will Shape the League
The Women’s National Basketball Association (WNBA) is at a major turning point. The league will begin a new era following years of steady growth in attendance and popularity. The impact of WNBA executives’ plans to expand the league from 13 to 18 teams by 2030 goes beyond adding more games to the schedule. This expansion
The John Cena Formula Behind WWE’s Global Growth
WWE is a global entertainment powerhouse valued at over $16 billion. Built on long-term storytelling, larger-than-life personalities, and a loyal fanbase, WWE continues to grow despite other sports properties struggling to retain attention. John Cena’s final match reflects this formula, one that helped WWE scale into one of the most durable and recognizable sports-entertainment brands
Recovery for Athletes: Sports’ Newest MVP
Recovery for athletes is no longer a luxury— it’s a necessity. Between new technology, smarter recovery tools, and the prioritization of holistic health, athletes have more tools than ever to protect their bodies and minds. In the past decade, there has been a growing understanding of what peak performance requires which has pushed both brands
Real American Freestyle Creates New Path for College Athletes
College wrestling has long been one of the most competitive and transition-rich pipelines in U.S. sports. But for decades, the leap from NCAA Folkstyle to Olympic freestyle has been brutally tough. Limited funding, scattered regional training centers, and almost no professional opportunities have forced too many stars to walk away after senior year. That changes
How Does Olympic Golf Work?
After disappearing from the Games for more than 100 years, golf returned to the Olympics in 2016 and quickly became a must-watch event. Olympic golf is not just another PGA or LPGA Tour stop. It has a unique format, qualification rules, and global selection process that make it one of the most distinctive competitions of
Why is CrossFit So Popular Among Women?
Walk into any CrossFit gym, often called a “box,” and you’ll notice something striking: women dominate the room. Confidence fills the air. What started as a niche training method has evolved into one of the most empowering and inclusive fitness movements in the world. This intensive functional fitness regime empowers women to boost their self-confidence
NASCAR Legal Showdown: What’s at Stake
In October 2024, NASCAR teams 23XI Racing and Front Row Motorsports filed a lawsuit challenging NASCAR’s new charter system, claiming that NASCAR and Chairman Jim France have violated U.S. antitrust laws. With so much uncertainty around the charter agreement, the outcome could reshape NASCAR’s business model and competitive landscape. The lawsuit is still ongoing, making
Embracing CBD for Athletes as a Recovery Tool
Recovery tools like ice baths, foam-rolling, sauna, and nutrition have always been critical to athlete performance. Top athletes know their recovery is just as important as training. In recent years, shifting league policies and medical research have opened the door to a new recovery tool: cannabidiol, or CBD, a compound derived from the hemp plant.
How Leaders Like Carlie Irsay-Gordon are Breaking Barriers
Women are steadily reshaping leadership in professional sports. In roles once dominated by men, the industry is seeing female executives like Carlie Irsay-Gordon redefine success and inclusion from front offices to ownership suites. Irsay-Gordon, owner of the NFL’s Indianapolis Colts, has already transformed the franchise both on and off the field. Initially met with skepticism