Latest from the blog.

Premier League Cracking Down on Gambling Sponsors

By Samson Wolpov\ Although sports have reportedly been around for 3,000+ years, historians say sports betting has only been around since the mid-20th century. Recently, sports betting has seen a crackdown on regulations in some parts of the world because some countries or citizens perceive it as organized crime. In other parts of the world, it

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Social Media in Sports Marketing – Gen Z and TikTok

By Sasha Matar They say all roads lead to Rome, but today, all roads lead to TikTok. With almost 1.2 Billion active users on the platform, the video sharing social network has become a trendsetter in every aspect.  TikTok content is at the very center of most sports industries. Around 46% of people on TikTok

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What is LIV Golf and How Does It Compare to Rival Leagues

By Thomas Calhoun The PGA TOUR has always been considered to be one of the most prestigious and well respected leagues in the world, but on June 9th of this past year, the golf landscape changed forever. Just three weeks ago, the first competitor to the PGA TOUR came around and immediately made waves like

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Impact of Title IX on Women’s Sports

By Sasha Matar Fifty years ago, a federal civil rights law was passed: Title IX. This law prohibits sex discrimination in all educational institutions (colleges or schools), programs, or activities that receive federal fundings. In other words, Title IX states that “no person shall, on the basis of sex, be excluded from participation in, be

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A Look Back at the First Year of NIL

By Thomas Calhoun The NIL Era Begins: What July 1st 2021 Changed in College Sports On July 1, 2021, the National Collegiate Athletic Association (NCAA) approved a national interim policy that grants collegiate athletes the right to profit off of their name, image, and likeness regardless of whether or not that athlete’s residing state has

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Russia/Ukraine War – Athletes’ War Too?

By Sasha Matar For athletes and fans, sports can be an outlet to decompress from life stressors. Professional sports are supposed to be an outlet for entertainment and friendly competitions (even when it’s competitive). They are also supposed to be a forum where professional athletes can be their truest selves. So how is it that

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Sun Belt to Stanley Cup

By Morgan Alessi With the NHL playoffs in full swing, the current Sun Belt Expansion golden child, and Tampa Bay, still in the mix, let’s take a look at the largest NHL expansion strategy to date. In 1987, after the Edmonton Oilers clinched their third Stanley Cup with a game seven win over the Flyers,

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The Pros Are Going Abroad

By Jakob Fox Historically, going abroad is common for many US college students, but has not been as much for the pro athletes. As we look ahead in the sports world, it is now time for the pros to take their talent abroad, with more and more teams and leagues making plans to play games

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The Shifting Landscape of Team Ownership

By Thomas Calhoun When a professional athlete is looking ahead at life after their career on the field, they are faced with a choice: will they keep working or retire permanently? While the wealth from their player salary over the years may be enough to live comfortably, many athletes are extremely quick to rush back

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