Latest from the blog.

Will We Soon See the NCAA Paying Athletes Directly?
Over the last decade, college sports have undergone significant transformations, particularly concerning the payment of student-athletes. These changes are driven by intense legal battles and evolving public opinions on whether college athletes should be recognized as employees and receive direct compensation. The concept of the NCAA paying athletes directly could come sooner than we think.

Big East Inks New Media Rights Deal
The Big East has signed a new media rights deal with broadcasting giants Fox, NBC, and TNT. Fox will serve as the lead network in this six-year agreement, which will begin at the start of the 2025-26 academic year and run through 2031. This new deal represents a significant financial boost for the Big East.

Women in Sports: How Media Coverage is Moving the Needle
From box office hits like Inside Out 2 to the 2024 Olympics, compelling media portrayals of women are driving significant progress towards gender equality. This month, Inside Out 2 premiered in theaters, featuring a strong female protagonist with a passion for hockey. Meanwhile, the International Olympic Committee (IOC) is gearing up for the 2024 Olympics

Shifting Gears: F1’s Evolution in the Modern Era
Formula 1 (F1), the pinnacle of motorsport, has always been synonymous with high-performance racing, cutting-edge technology, and a pursuit of excellence. However, as the world changes, so does F1. The sport is undergoing a big transformation driven by new teams, F1 car evolution, new regulations, and continuous technological innovations. This shift ensures that F1 not

NCAA Conference Realignment: How College Football Is Changing
Viewers should prepare for college football to look a little different this year. Recent changes in college sports have shifted power dynamics among the previously-known Power Five conferences: the ACC, Big Ten, Big 12, Pac-12, and SEC. This transformation is largely due to different payment structures and value disparity in TV rights deals. As a

UFC Drug Testing: Are USADA Policies Effective Enough?
Since its inception, the Ultimate Fighting Championship (UFC) has always implemented drug testing policies to detect and deter the use of performance-enhancing drugs (PEDs) among its athletes. However, with PED use still so prevalent, people are questioning how effective these policies really are. The UFC has made progress in catching those who break the rules,

Greener Games and New Sports Await at Paris Summer Olympics
All eyes are on Paris, the host of this year’s Summer Olympics. The Games return to Paris after a century, kicking off with the opening ceremony on July 26th and concluding on August 11th. Paris was chosen as the host city not only for its iconic landmarks but also for its vision of blending tradition

WNBA’s Internal Struggle: Uphold Fairness or Chase Money?
The WNBA has recently experienced drastic growth through superstar players like Caitlin Clark and Kamilla Cardoso making their debuts. The 2024 draft saw an unprecedented average viewership of almost 2.5M, more than quadrupling the figures from the previous year. With a wave of momentum carrying the WNBA into the spotlight, organizations have been making moves

Baseball’s Downfall: How MLB Blackout Rules Destroy Viewership
Baseball has been long known as America’s pastime, but soon this may not be the case. Major League Baseball is facing a critical challenge: shrinking viewership. A significant factor contributing to this decline is MLB’s controversial blackout policy. First implemented over 50 years ago, blackouts restrict live game broadcasts in specific regions. They were originally

Trend Alert: Team Relocations in North American Sports
The landscape of North American sports is undergoing a significant transformation, marked by a notable increase in team relocations over the past decade. Owners across various leagues are leveraging relocation to bolster their franchises, often in tandem with the construction of state-of-the-art venues. Since 2016, five major teams have relocated, and two more are currently