Latest from the blog.
Sports Betting Growth: Emerging Markets & Global Expansion
The sports betting and gambling industry is one of the fastest-growing industries in the United States. It is estimated that by 2024, the sports betting and gambling industry’s market size will reach $8 billion. While not all states in the United States have legalized sports betting and gambling at the point of this article, it
Gender Inequality in Sports
One of the most controversial topics that sports face is gender inequality. There is not just inequality in participation and opportunity, but also with pay. That comes mainly in professional sports, wherein in almost all cases, men make more money than women. Understanding the Gender Gap in Sports Participation & Pay Male athletes in basketball,
Drive to Survive: How Netflix Changed Formula 1 Forever
In 2019, Netflix released a docuseries produced by Box-to-Box Films titled, “Formula 1: Drive to Survive”. This now four-season series pulls back the curtain on one of the world’s greatest racing competitions and “is credited with driving a 99% year-over-year increase in social media engagements in 2020 for Formula 1 across Facebook, Twitter, Instagram, and
IndyCar’s Road to Progress
Motorsports has a deep history within the United States and the actual racing used to be enough entertainment to keep fans engaged with the sport. Now though, all organizations within sports are pressed with attracting eyeballs through a combination of experiential marketing, team or athlete performance, and social media creativity. IndyCar is no different when
The Inclusion of eSports into the Olympic Games
In the past decade, video games have become increasingly popular especially among the millennial and generation Z demographics. The rise of video games has extended past being a hobby as many have made careers in gaming. Esports (electronic gaming) has become a multi-billion-dollar industry where professional gamers compete in teams across multiple video games, such
The Ultimate Surfer
Surfing is a sport that has a very particular fanbase. As a smaller level sport, it is not going to have the number of widespread fans as one of the major sports. However, there is a growing audience. That can be seen through many outlets, but the Olympics may be the best example of that.
Athlete Mental Health: Breaking the Stigma in Professional Sports
Competing at the highest level of sport is every athletes’ dream. They train their entire lives to live up to not only their own standards but those of fans, coaches, teammates, and more. Game time has its obvious pressures, but many viewers often forget the struggles athletes endure on the journey to get there. Simone
Here to Stay: Cryptocurrency and NFTs in the Sport Industry
Over the past couple of years, cryptocurrency and NFTs have begun making their way into the headlines, particularly in the sport sponsorship space. Although cryptocurrencies and NFTs (non-fungible tokens) have existed for several years, the two terms have achieved significant popularity and growth in the 2020s and there are seemingly no signs these new trends
Lacrosse: Why America’s Fastest-Growing Sport Is Taking Over
In 2020, U.S Lacrosse reported that lacrosse is the fastest-growing sport among the youth demographic. The rapid growth of lacrosse has been attributed to multiple factors including the proliferation of school sports teams and club leagues. According to U.S. Lacrosse, lacrosse participation among all age groups increased by 32% between 2008 and 2018. The growth
The Olympics Create Audience Growth Gold
The Olympics are the grandest international multi-sport event in the world. Every four years, the Summer Olympics are broadcasted across nations impacting millions of lives. This year, Tokyo received the honor of hosting the 2021 Summer Olympic Games, bringing together the best athletes to compete after a lifetime of training. To become an Olympian is