A case study on

OutsideTV.

Partnership type: Content x Distribution Focused Partnership

Time to evolve.

Outside TV is the leader in Adventure Sports and Outdoor Lifestyle Movies, Series & Shorts.

OutsideTV x Athelo Group

Outside TV leveraged Athelo Group athlete x Pro Surfer, Summer Macedo, as the host for their March Campfire contest. The user-generated monthly content series encourages adventurers from all backgrounds to submit their best videos to accumulate points and win prizes from some of the Host's many different partners. 

What OutsideTV brings to the table

Macedo's love of surf, sun, and the outdoors resonated with the outdoor adventure community, leading to increased interaction with the audience, host, and sponsors of the show. 

With support from Maui Jim, Roxy, Suja, Primal Kitchen, Liquid IV, and Traeger Grills, this contest fueled engagement across all Outside TV platforms, connecting their sponsors with a streamlined demographic of passionate and enthusiastic outdoor consumers.

The future of our partnership

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