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Catalyzing evolutionary partnerships between brands and athletes.
Catalyzing evolutionary partnerships between brands and athletes.

When brands and athletes team up for an effective partnership, everyone wins.

That's what we believe at Athelo Group, and we're committed to ensuring both sides have the resources and creative vision needed to turn an audience into fans, and those fans into advocates.


We challenge every brand and athlete we work with to step outside of their comfort zone. We embrace everybody’s background and seek creative solutions to channel demonstrated experience into measured success.
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Brand development

We elevate your brand beyond the sport, understanding your passions and interest to reach more people, in order to grow your network.

Social analytics

Using our proprietary method, we determine the kind of content that resonates best with your audience.

Partner outreach

We identify potential brand partners that organically align with your story, ensuring a genuine connection that your audience will latch onto.

Creative strategy

We approach potential brands with a creative strategy that’s in line with your objectives and goals to build value on all sides.

Earned media

We work with our growing roster of global media partners to enhance the relevance of your brand through curated cultural moments.
Athelo for


Everything we do at Athelo Group centers around one main goal: creating opportunities. Athletes work tirelessly to build legacies for themselves in their respective sports, and we complement their relentless effort by connecting them with brands who can recognize and appreciate what it means to be a fierce competitor.
For athletes
Athelo for


Every brand has a story. At Athelo, we work with companies across the world to ensure that they are maximizing their ability to connect with potential consumer audiences. We’ll help your brand creatively tell its story and find the right narrative that resonates with your desired consumer base.
For brands

Program development

Whether it takes one person or one hundred, we’ll create an ambassador program that tells your brand’s story while keeping everyone working toward a common goal. 

Strategic support

We develop innovative strategies that align the story of the brand with the beliefs, personality, and passions of the influencer for a truly organic connection.

Creative production

When an influencer genuinely believes in a partnership, people notice. That’s why we give them the freedom to be authentic on platforms where they have the most impact.

Meaningful measurement

We work with you to establish key standards of success and deliver meaningful results in order to effectively showcase the value of the completed work.

Brands we work with

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