a
After starting the Kyle Pease Foundation in 2011, Brent and Kyle Pease made history as the first push-assisted brother duo to complete the IRONMAN World Championship in 2018. The Pease brothers are on a mission to shed light on and give support to individuals with disabilities, aligning with Athelo Group’s mission to elevate organizations that use sport as a platform for social impact and foster empathy within the sport community.
The Kyle Pease Foundation had a compelling mission and a strong grassroots presence, but faced challenges in expanding its reach, securing consistent brand partnerships, and elevating its visibility within mainstream sports and corporate philanthropy spaces. The KPF aimed to amplify the foundation’s voice while navigating a crowded landscape of nonprofit storytelling and limited media attention for adaptive sports.
Athelo Group developed a comprehensive brand and communications strategy for the Kyle Pease Foundation, with a focus on elevating their story through high-impact events, most notably, the IRONMAN World Championship in Kona, Hawaii. The Kona campaign became a cornerstone of the broader effort, turning a single race into a global statement about what’s possible through inclusive sport. Athelo helped amplify this moment by crafting compelling content, activating media outreach, and leveraging athlete and sponsor relationships to tell the story of KPF athletes competing on one of the world’s biggest stages.
The partnership helped the Kyle Pease Foundation break into new markets and significantly grow its visibility. Media coverage increased across sports and lifestyle publications, new brand partnerships were established, and boosted social engagement around KPF’s key events. Most importantly, the collaboration helped broaden public understanding of the importance of inclusive racing, inspiring both support and participation from communities across the country.
Is your organization’s mission struggling to break through the noise? Athelo Group specializes in purpose-driven elevation, turning powerful stories into global movements for social impact. Let’s amplify what matters most.
