Born and raised on the island of Maui, 21-year-old surfer, Cole Alves is merging his creativity and skills in and out of the water.

He made a name for himself in the surfing industry very early on in his career as he launched his inaugural World Surf League season in 2015 on the Men's Junior Tour. He later went on to win the Vans Pro Junior in 2018 and is currently representing Hawaii on the Qualifying Series with aspirations to one day, surf on the Championship Tour.

While a professional athlete, Alves has also risen to fame on the video-sharing platform, TikTok. With content ranging from surfing highlights to coffee recipes and everything in between, Cole rapidly grew his audience accumulating over 1.8 million followers on the platform. Expanding his creative range, he also has a self-titled YouTube channel, on which he releases short films and vlogs that provide BTS access to his daily life.

Along with surfing, social media, videography, and more, he is also currently working with the world's leading modeling agency, Wilhelmina.