We jumped at the opportunity to work with Conor so we could help further immerse our agency in the world of  IndyCar Driving while also allowing Conor to take advantage of our expertise. Since he has been involved in the racing scene for so long, he already had a great community around him. It was our job to step in to grow these existing connections in ways Conor might not have ever thought to before. 

With our background in NASCAR and his insider knowledge of the Indianapolis racing scene, we hit the ground running to come up with creative ideas to leverage his value. We are currently working to find ways to enhance Conor’s relationships and negotiate new opportunities that will increase his brand awareness.

Athelo Group is working to up Conor’s game both on and off the track. We want to bring deals to the table that align well with Conor’s personal brand. For instance, as a patient of Type 1 Diabetes, Conor is a vocal advocate for the diabetes community. We want to align Conor with brands that he can share an authentic and meaningful relationship with. We are also helping him branch out into the Esports community to look for opportunities there. We are excited to see how Conor continues to grow in his craft and honor the name of his family’s past racing tradition.