Parker Kligerman

NASCAR Driver, NBC Host, and Owner of Kligerman Sport

Parker Kligerman

NASCAR Driver, NBC Host, and Owner of Kligerman Sport
126k
Total followers
3.7%
Engagement

Profile

Westport, CT native Parker Kligerman has not come to the top levels of NASCAR on a typical path. Unlike many drivers who hail from a family steeped in racing tradition, Kligerman had no family ties to racing. What he had was a dream to pursue a career in motorsports and the determination to reach the highest levels of the sport. From his humble beginnings at the local Kart tracks of Connecticut, Kligerman has achieved remarkable results since and has become one of American motorsports’ most prominent figures.

Parker is also the only one in motorsports that brings three avenues of media to the table – he’s a broadcaster and host of ‘Proving Grounds’ on NBCSN, an active driver, and a lifestyle influencer.

Brand connections

News & Media

Parker Kligerman

NASCAR Driver, NBC Host, and Owner of Kligerman Sport
126k
Total followers
3.7%
Engagement

Profile

Westport, CT native Parker Kligerman has not come to the top levels of NASCAR on a typical path. Unlike many drivers who hail from a family steeped in racing tradition, Kligerman had no family ties to racing. What he had was a dream to pursue a career in motorsports and the determination to reach the highest levels of the sport. From his humble beginnings at the local Kart tracks of Connecticut, Kligerman has achieved remarkable results since and has become one of American motorsports’ most prominent figures.

Parker is also the only one in motorsports that brings three avenues of media to the table – he’s a broadcaster and host of ‘Proving Grounds’ on NBCSN, an active driver, and a lifestyle influencer.

Brand connections

News & Media

A case study on Parker Kligerman

When Parker first came to Athelo Group he was fresh off a loss while also moving back home to Connecticut. He was in the midst of reevaluating his career and was in need of a fresh start. He was at a crossroads. 

Athelo Group stepped in to shine some light on Parker’s best path forward. We knew he wanted to take a different approach to his career while keeping his love for motorsport at the center of it all. Together we explored ways to expand his portfolio and kickstart a burgeoning entrepreneurial adventure.  

Right away we capitalized on Parker’s ability to connect with millennial and Gen Z consumer minds. He has a knack for creatively spinning content to draw in a different kind of viewer. His personality was perfectly suited for a fun role in front of the camera. We helped leverage his talents to get in his full-time role at NBC Sports as well as a handful of other opportunities in the media.

Since Parker is a car lover at his core, we wanted to assure he still had time to stay involved with motorsports in a hands-on fashion too. We were able to help get involved with broadcasting while still being in the driver’s seat for NASCAR part-time. Part of that was matching him up with solid brand partnerships and fine-tuning his overall marketing strategy.

What's next for Parker Kligerman?

As Parker continues to position himself as a mainstay in the motorsport community, he’s finding new ways to keep his career fresh and on the pulse. He’s currently working to enter the Esports world in a more meaningful way. Whether on the track or behind the camera, Parker is determined to approach everything he takes on through his own unique perspective. 

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