By Andrew Stallings
When it comes to the social networking platform known as LinkedIn, you either fall on one or two sides of the coin:
- Die-hard savant that prefers it over Instagram
- Have no clue why you even have the app on your phone or likely have not even thought about making an account – like, ever.
It’s rare that a social platform has had such a house divided, but the brand has been working diligently in the last year to close that gap. How, might you ask?
One thing is for certain when it comes to the careers of any athlete: all good things inevitably come to an end. When they do and how they do is not always certain, but the last thought any athlete wants to be faced with without proper preparation is, “what the hell do I do now?” We have seen recently that athletes like NFL Quarterback Jameis Winston have returned to school to complete their degrees. Winston received his bachelor’s degree after taking classes online at his Alma Mater, Florida State University, seven years after he left to play in the NFL. It is one of many examples of athletes beginning to take their post careers more seriously, realizing that the time to prepare for their futures is not in the future, it's now.
LinkedIn can be a great tool if used properly.
Hold your eye rolls and hear me out.
The platform has a unique audience of folks who are engaged and looking for something that is going to help them professionally. Athletes who are learning and interested in growing in business can tap into this market with true relatability. The platform has an audience of 800M+ users and climbing, and the possibilities to interact with them are endless. While athletes are under high scrutiny to have the most high-quality content visually across the board, the pen is mightier than the sword on LinkedIn, and being able to share longer-form thoughts is a mostly untapped arena for athletes.
If you want the ten best ways to get started on LinkedIn for athletes, drop Andrew Stallings a DM on Instagram and he will send you his findings.