a
Crafted under the terroir of Sonoma County, Head High Wines is an environmentally conscious brand founded by surfers and adventurers who bring their spirit of exploration to winemaking. Positioned at an attainable price point, Head High aims to merge great wine with a deeper mission: sustainability and stewardship of the planet.
While sustainability has become a growing focus in many industries, it remains rare within the wine space. Head High sought to stand apart by authentically integrating eco-conscious practices into its brand identity. The challenge was finding the right narrative and platforms to communicate their values while engaging both wine enthusiasts and new audiences through sport, lifestyle, and purpose-driven storytelling.
Athelo Group partnered with Head High Wines to help shape and share their sustainability story. Through a collaboration with our professional surfer Zane Schweitzer, we connected the brand’s values with the adventure and environmental stewardship of the surf community. We developed a creative content strategy highlighting Head High’s sustainability initiatives, while amplifying their mission through nonprofit partnerships like SeaTrees. Over time, this evolved into a larger brand development strategy, giving Head High the tools to expand awareness and align their wine brand with a lifestyle rooted in purpose.
The campaign successfully elevated Head High Wines’ brand visibility and credibility, positioning them as a sustainability-first and adventurous lifestyle brand. The partnership with Zane Schweitzer and alignment with environmental nonprofits allowed Head High to reach new audiences beyond traditional wine consumers, like surf and outdoor enthusiasts. Engagement across social media and athlete ambassador content showed genuine brand storytelling, driving increased brand recognition and positive sentiment. The brand’s messaging around sustainability and stewardship became more prominent, helping Head High stand out in a crowded wine market and reinforcing their reputation as an impact-driven choice for modern consumers. Does your brand have a mission that needs a voice? Athelo Group specializes in bridging the gap between product and purpose. Let’s connect your brand to athletes who live your values every single day?
