Dance Marketing & Influencer Agency.
Dancers combine athletic ability, artistic expression, and creator expertise in a way few other performers can. Their ability to communicate through movement makes them natural partners for brands seeking memorable, highly visual content that audiences want to watch and share.
Athelo Group is a dance talent agency representing performers, choreographers, educators, and creators. We help dancers build sustainable careers while connecting brands with influential talent capable of bringing products and campaigns to life.
Dance Is Built for Social.
Dance content receives a 54% higher share rate than average on TikTok.
Source: Marketing LTB
Global influencer marketing spending on TikTok reached $14.7 billion by early 2026, a 41% increase from 2024.
Source: AMRA & ELMA
Eighty-one percent of marketers allocate a dedicated TikTok budget separate from their broader social media spending.
Source: AMRA & ELMA
Meet Our Dancers.
With 235K total followers and a 4.8% engagement rate, well above typical platform averages for an account of her size, Ashley Jade Pietro has built an impressive audience as a professional dancer, choreographer, educator, and content creator.
Ashley earned her BFA in Dance from the Boston Conservatory, concentrating in Contemporary, Concert Jazz, Choreography, and Improvisation. She specializes in contemporary dance, jazz, and floorwork and trained extensively in Piso MĂłvil during a residency with Delfos Danza. Her original choreography has been presented throughout the United States, Mexico, and Canada.
After co-founding the Undercurrent Dance Company in 2017, Ashley continued expanding her work as a choreographer and educator. She now teaches at the North Jersey School of Dance Arts and creates tutorials and instructional videos for up-and-coming dancers. Her return to dance following a rheumatoid arthritis diagnosis and three knee surgeries also reflects the resilience behind her work.
Ashley has partnered with Factor Meals, Liquid I.V., and Ty, demonstrating her ability to connect dance with nutrition, wellness, and lifestyle content.
Learn more about our female athletes and influencers or browse our full Athlete Roster.
Reach Audiences That Actually Watch.
Dance marketing gives brands something traditional advertising cannot easily reproduce: movement-driven content designed to capture attention. Dancers integrate products into performances, tutorials, and personal storytelling, creating content that encourages repeat viewing and sharing.
The Possibilities Are Endless
This versatility makes dancers strong partners for brands in apparel and activewear, wellness and recovery, beauty, nutrition, footwear, and consumer technology. Dance sponsorship campaigns can include original choreography, instructional videos, behind-the-scenes studio content, live performances, product demonstrations, and stories connecting a brand with an athlete’s daily life.
Athelo Group helps brands identify dance talent whose audience, content style, and values align with each campaign. From strategy and talent selection to campaign development and relationship management, we create partnerships that feel natural and deliver meaningful results.
Learn more about our services for brands or explore our Brand Case Studies to see these partnerships in action.
Build a Career That Outlasts the Performance.
A career in dance rarely follows one straight path. Performing, choreographing, teaching, and creating content generate multiple avenues to build an audience and develop lasting professional opportunities.
Athelo Group represents company dancers, freelance performers, choreographers, educators, and creators at different stages of their careers. We help each dancer develop a clear personal brand, strengthen their content strategy, secure meaningful dance sponsorship opportunities, and negotiate partnerships that support their broader goals.
Our services extend beyond finding sponsors. From brand positioning and content planning to deal negotiation and career development, we help dancers identify what distinguishes them and turn those strengths into sustainable opportunities. Whether you want to expand your digital presence, attract brand partners, or pursue opportunities outside traditional performance, our team can help you approach your next move strategically.
FAQs About Our Dance Talent Representation.
What types of brands partner well with dancers and dance creators?
Dancers are natural partners for apparel, activewear, footwear, beauty, wellness, recovery, nutrition, and consumer technology brands. The right partnership depends on the dancer’s audience, creative style, professional background, and personal interests.
How does Athelo Group match brands with the right dance talent?
Do you represent choreographers and dance educators, not just performers?
What does Athelo Group do for a dancer beyond finding sponsors?
Ready to Take the Floor?
Whether you’re a brand looking for dance talent or a dancer ready to grow your career, Athelo Group creates partnerships built to make an impact. We bring the right people together, establish shared goals, and help those relationships continue developing over time.