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Celsius Fitness Drinks power an active lifestyle with functional energy. Their formula not only boosts energy but also supports metabolism and fat burning without artificial preservatives, flavors, aspartame, or high fructose corn syrup. With its clean ingredients and performance-driven approach, Celsius has become a trusted choice for athletes and health-conscious consumers alike.
While Celsius had built strong momentum within the influencer, lifestyle, and fitness space, the brand aimed to broaden its footprint into new markets. There was a clear opportunity to reach into new sports and identify audiences that love their product. They needed innovative ways to engage audiences outside traditional fitness channels, all while remaining authentic to their mission.
Athelo Group partnered with Celsius to identify untapped opportunities in sports and entertainment. By leveraging our network and athletes, we expanded Celsius’s reach into new verticals, securing strategic partnerships with athletes like Zane Schweitzer and Alexa Score, and curated authentic creative moments that resonated with active consumers. Through collaborative planning, Celsius became a true extension of the Athelo team, allowing us to continuously learn, recruit, and refine talent that best fit the brand. Together, we have built long-lasting relationships that fuel both sides.
Athelo’s collaboration with Celsius significantly expanded the brand’s impact across new and niche sports, capturing the attention of millions and extending reach into diverse and previously untapped communities such as surfing, motorsports, and CrossFit. Engagement levels consistently outperformed industry averages, demonstrating authentic connection with audiences, while media placements in top-tier outlets amplified visibility and reinforced Celsius as a leading brand in the active lifestyle space. Social sentiment was positive, highlighting both the brand’s authenticity and its strong rapport with athletes. Is your brand ready to fuel its next phase of growth? Athelo Group specializes in taking established leaders into untapped territories. Let’s build a partnership that powers your brand’s future.
