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With Q30’s Q-Collar that reduces traumatic brain injury and their focus on athlete safety, Athelo Group knew that there was an opportunity to connect them with their target audience. With a mission to spread awareness and protect athletes on the field, there was a clear connection with Marcus Holman and Alex Aust, leaders in the lacrosse community. The partnership between Q30, Holman, and Aust aimed to inspire youth lacrosse players to take an extra step to protect themselves on the field.
Q30 desired to increase their brand awareness and reach communities that could directly benefit from the Q-Collar. With a specific focus on sports, Q30 was searching for ways to make noise in a very saturated market. Knowing that athletes can be selective with their equipment, Q30 needed authentic, credible voices to help drive home their message of safety and longevity.
To give Q30 the voice they were looking for, Athelo Group introduced them to Marcus Holman and Alex Aust. Holman and Aust are both successful lacrosse players at the professional level that have an impact both on and off the field. Q30 had the best of both worlds with Aust and Holman as they have reach within the lacrosse community holistically, as well as to young boys and girls who play. By modeling safety themselves, Holman and Aust told the whole lacrosse world that Q-Collars are professional grade and an asset in the game.
By integrating Q30’s innovative Q-Collar technology into their training and competitive routines, Holman and Aust have become high-profile advocates for proactive brain protection in contact sports. Their credibility and visibility in the lacrosse community have helped drive awareness around the risks of repetitive head impacts and the importance of preventative technology.
Since the launch of the partnership, Q30 has seen increased adoption of the Q-Collar among youth, collegiate, and professional lacrosse players. Together, they’ve not only elevated the conversation around athlete safety but also inspired a cultural shift toward prioritizing brain health in the sport.
Is your brand struggling to break through in a saturated market? Athelo Group identifies the credible voices that turn innovative technology into an industry standard. Let’s lead the next cultural shift together.
