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WOW Wipes, a performance-focused hygiene brand, set out to expand its presence in the fitness, surf, and action sports communities by aligning with athletes who embody strength, resilience, and authenticity. Recognizing the growing demand for on-the-go wellness solutions among high-performing women, WOW Wipes and Athelo Group collaborated to create a standout roster of athlete ambassadors.
WOW Wipes partnered with a diverse group of our elite female athletes— lacrosse star Alex Aust, CrossFit athletes Dani Speegle and Kyra Milligan, and surfers Zoe Benedetto and Brisa Hennessey—to authentically connect with their respective audiences.
WOW Wipes faced a competitive market saturated with hygiene and wellness products and sought to overcome consumer skepticism around performance-grade personal care. The challenge was not only about visibility, but about creating real resonance with active, health-conscious women looking for a convenient, safe, and nourishing way to remove makeup and sweat. WOW Wipes was looking for authentic ambassadors to help establish trust in a space where authenticity is key.
With a focus on active, busy women, Athelo Group had just the right fit for a team of athlete ambassadors. WOW Wipes activated our athlete partners across social media, live events, and content collaborations. Each athlete shared personal stories and routines showcasing how WOW Wipes supported their training, recovery, travel, and daily life to bridge the gap between high-performance needs and everyday use.
The campaign focused on real life moments, from pre-surf cleanups to post-lift refreshes, creating a multidimensional, relatable brand narrative across multiple sports verticals.
The partnership successfully positioned WOW Wipes as a go-to solution for active women, driving both cultural relevance and commercial growth. By authentically integrating the product into their daily routines and sharing those stories across social platforms, the athletes helped bring a new level of credibility and visibility to the brand. Most importantly, the partnership helped position WOW Wipes as more than just a product—it became part of a movement empowering women to feel strong, clean, and confident, wherever life takes them.
Is your product fighting for space in a crowded market? Athelo Group engineers the authentic partnerships that turn skepticism into brand loyalty. Let’s build the roster that brings your brand’s credibility to life.
