By Jacqueline Callahan
Athelo Group
For over a century, Lacrosse has been sidelined. Despite its deep roots and growing global participation, the sport has often been misunderstood, underrepresented, and underfunded. But that’s all about to change.
Lacrosse, North America’s first sport, will re-enter the global stage at the Olympics in 2028.
This milestone reflects an ongoing effort from a sport that has balanced deep tradition with constant evolution to form the modern game we know today. In just two decades, lacrosse has doubled its global participation from 45 to 90 countries, and the momentum is not stopping here.
Quick Highlights
- Lacrosse, once referred to as stickball dates back to 12th century Indigenous tribes in North America, where it served as both a ritual and a form of combat training.
- The sport formalized in the 19th century, with New York University becoming the first U.S. college to establish a team.
- Lacrosse hasn’t appeared in the Olympics for over 100 years since organizers dropped it in 1908.
- In 1987, Eagle Pro Box Lacrosse League became the first pro lacrosse league followed by Major League Lacrosse (MLL) in 2001 for outdoor play.
- The lacrosse global equipment market was valued at $330.19 million in 2024 and is expected to reach $532 million by 2033.

Lacrosse’s Origin Story
Before becoming the organized high school, college, and professional sport we know today, lacrosse was a sacred game played by the Indigenous peoples of North America. Known as stickball, it united communities through ritual and served as training for war.
The earliest versions date back to the 12th century, with players from neighboring tribes competing across miles-long fields in matches that could last days. French Jesuit missionaries first witnessed the game in 1636, naming it lacrosse after the stick’s resemblance to a bishop’s staff.
By the 1800s, colonial influence brought standardized rules, fewer players, a rubber ball, and redesigned sticks. Formal clubs emerged in Canada, and the game soon reached international audiences, appearing in the 1904 and 1908 Olympics.
Though its form has evolved, the sport’s original spirit of community, teamwork, and dedication remains at its core.
From Sacred Roots to the Global Stage
Today, lacrosse has evolved into one of the fastest-growing sports in North America, spanning youth, high school, and collegiate programs. The intensity and accessibility of these programs have expanded the game’s reach, inspiring new generations to pick up a stick.
At the global level, World Lacrosse membership has surged from 16 nations in 2003 to 95 today—a nearly 500% increase. This growth now represents more than 1.1 million registered players worldwide, signaling the sport’s transformation from regional tradition to international movement.
The rise of professional leagues like the Premier Lacrosse League and Athletes Unlimited Lacrosse has further accelerated that momentum, boosting visibility, investment, and long-term sustainability for the game.

Breaking Barriers
For the first time, lacrosse athletes have a chance to pursue their dreams after the college level.
Athelo Group’s own Marcus Holman and Alex Aust Holman have been central to that shift. As professional athletes, coaches, and innovators of the game, they’ve inspired the next generation of players to redefine what a lacrosse career can look like.
That momentum extends far beyond the field. The global lacrosse equipment market reached $330 million in 2024, reflecting both rising participation and growing demand for high-performance gear.
Meanwhile, technology continues to evolve alongside it. From lightweight carbon-fiber sticks that enhance skill and control, to new 3D printed helmets and gloves that improve safety and comfort, lacrosse is optimizing athlete performance.
As a result of this rapid evolution, lacrosse is no longer just North America’s first sport; it’s one of the most dynamic games shaping the next generation of athletes.
Lacrosse at the Olympics
At the Los Angeles 2028 games, Lacrosse will be a medal event for the first time since 1908. To mark this milestone, the organization launched its A New Era campaign, honoring the sport’s unique origins while ushering it into a renewed Olympic chapter.
Specifically, to enhance audience engagement during the Olympics, the men’s and women’s lacrosse games will be played in sixes, which is a more compact version. The goal is to cultivate fast-paced play with quick transitions and high scoring; combining the best elements of field and box lacrosse.
The Road to 2028
As lacrosse enters this new era, it carries centuries of resilience, progression, and pride. From Indigenous fields to the Olympic stage in Los Angeles, the sport’s journey remains rooted in something greater than the game itself.
Over the past decade, players like Charlotte North, Brennan O’Neill, Taylor Cummings, and Connor Shellenberger have shaped the next generation of athletes, inspiring the sport’s ongoing growth. This year’s Tewaaraton winners, Chloe Humphrey and CJ Kirst, have also elevated lacrosse’s visibility and momentum.
This is a reintroduction to the world, and it’s a testament to its players, communities, and Indigenous roots that have carried it forward for centuries.