Sports Marketing for New York Athletes & Brands.

Big City Energy, Personal Attention.

New York moves fast, and so do we. As a leading sports marketing agency and athlete management firm, Athelo Group brings strategic partnerships to life in one of the world’s most competitive markets. We help brands across New York tap into the power of athlete-driven storytelling, creating meaningful connections that cut through the noise and deliver real results.

Work with a sports influencer agency that understands NY hustle and scale.

Brands we work with

Catalyzing evolutionary partnerships between brands and athletes.

BUILDING PARTNERSHIPS

That Perform

Athelo Group is more than a sports marketing agency; we’re relationship builders. Our approach is rooted in authenticity, trust, and long-term impact. New York brands get paired with nationally recognized athletes who align with your mission and amplify your message to audiences that matter. From the boroughs to Buffalo, we help you stand out in a market that never stops moving.

Your Brand, The Finish Line.

We partner influential athletes and sports personalities with New York brands to tell stories that resonate. By creating authentic partnerships with elite talent, we help your brand make a meaningful impact and reach your target audience.

Partner your New York brand with nationally recognized female and male athletes.

We craft strategic frameworks that align your brand’s core values with real market opportunities. Through in-depth analysis your audience, competitors, and cultural landscape, we develop actionable plans for sustainable growth. These strategies position your brand for maximum visibility and long-term success in New York and beyond.

The right athletes become genuine partners. Our vetting process goes far beyond follower counts, identifying talent whose values, voice, and audience align authentically with your brand. From rising stars to established names, we ensure your story is told by athletes who embody your brand.

We elevate your brand’s profile with targeted media placements. Our media relations span local New York outlets and national platforms, handling press strategy and narrative development from start to finish. Every placement builds credibility, increases visibility, and positions your brand as a leader.

We create brand experiences that leave a lasting impression. Whether it’s an intimate activation or a major event sponsorship, every detail is designed to resonate with your audience. These experiences showcase your brand’s personality while driving engagement and loyalty.

Our digital strategies turn followers into customers. We combine content development, platform optimization, and data-driven insights to grow your online presence. Campaigns and community management build active, engaged audiences who connect with your brand.

Compelling visual content powers our marketing across all channels. Our in-house team handles photography, video production, and more, delivering consistent quality and messaging. From social campaigns to full brand films, every project is executed with intention.

Proven Results With Top-Tier Brands.

We have a strong track record of partnering with leading companies and connecting brands with athletes who drive engagement.

Recruitment Model

Elevated Partnership

Recruitment Model

Elevated Partnership

Content x Distribution Focused Partnership

Recruitment Model

A strong personal brand opens doors beyond your sport. We help clarify your message, strengthen your positioning, and create a cohesive identity that connects with fans and brands. From visual identity to voice development and strategic positioning, Athelo creates athlete platforms built for lasting impact.

We focus on what works. By analyzing content performance, audience behavior, and engagement patterns, we identify what truly resonates. We turn data into actionable insights that grow your following, deepen fan relationships, and attract brand partnerships that fit your unique goals.

Athelo connects you with brands that align with your career. We identify opportunities, manage outreach, and negotiate deals to make sure all partnerships are the right fit for your values and financial goals. From initial conversation to contract signing, we handle the business side so you can focus on performing.

We get your story shared in the right places, leveraging features, interviews, and media coverage to expand your reach and strengthen your credibility. From sports outlets to lifestyle publications, every media moment builds impact, positioning your profile for influence locally in New York and nationally.

A Sports Agency for Elite Athletes.

Our roster features top-tier talent from fitness, combat sports, water sports, motorsports, team sports, and more. Each athlete in Athelo’s lineup is a leader in their field, an influencer in their community, and a trusted partner for brands. With diverse talent spanning CrossFit champions to professional surfers, every partnership comes with authentic voices and highly engaged audiences.

Our Pro Athlete Roster.

Our athlete management team has a single mission: helping you build a career that lasts beyond the game. We connect athletes with brand partnerships and opportunities that reflect who you are and where you want to go. While many clients compete nationwide, our approach remains hands-on, treating athletes like priorities, not numbers.

Sports Marketing for New York Athletes & Brands.

Big City Energy, Personal Attention.

Brands we work with

Catalyzing evolutionary partnerships between brands and athletes.

That Perform

Your Brand, The Finish Line.

Proven Results With Top-Tier Brands.

A Sports Agency for Elite Athletes.

Our Pro Athlete Roster.

Keaton Hoskins

Mark Henry

Chandler Smith

Sarah Bäckman

Rob Bailey

Emily Loogman Rethwill

Amy Bream

Ashley Jade Pietro

Bella Kenworthy

Sydney Grimes

Athletes

Brands

Athelo