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As time has gone on, all major sports have trended in a certain direction. In the beginning, players were not individually marketed, and every dollar that was made for sports came from the team. The players were controlled by their teams, giving players very little freedom. An example of this comes with Major League Baseball

Skateboarding originated in California before the action sport took the world by storm becoming a global culture and billion-dollar industry. A hobby in the 1950s made popular by surfers who wanted to keep busy when the swell had dropped, quickly created an industry consisting of some of the world’s most well-known brands including Vans, Converse,

While niche sports and activities may not have the biggest followings compared to the “core four” of US professional sports, they often have an audience of devout and engaged fans. CrossFit presents a great case study for an engaged following that is truly a community with an international presence. The sport has grown over the

There are many controversial issues that face almost every sport that is played. In terms of gender, race, nationality, sexuality, and the many other factors that make humans unique, there are inequities that separate people within the world of sport. One of the biggest controversies in sport is the lack of diversity. There are many

The multibillion-dollar category of recovery has changed how athletes maintain their health and wellness throughout their careers. The biggest names in sport spend millions of dollars a year on recovery routines to reach peak performance and prevent injury. Tom Brady’s diet program alone is estimated to be around $16,000 per year, while LeBron James spends

Tennis is considered one of the most popular sports in the world and has a diversified global audience. Much like the world of motorsports, sponsorship deals represent the lifeblood for tennis players given the structure of the professional ranks and lack of consistent salary. These inherent challenges have made the sport a continuous case study

When people think about fighting, they think of Muhammad Ali, Floyd Mayweather, Ronda Rousey, and Conor McGregor. Those are the athletes who have been synonymous with the sport for decades. People see all of the glory, money, and fame that is brought upon these athletes because of their physical and mental prowess in the ring.

More and more companies around the world have put a much larger emphasis on their initiatives, values, and support of non-profit organizations. When a brand initiates a sustainable marketing strategy, marketers notice a direct increase in customer loyalty, internal culture, and sales. Consumers prefer to give back when they shop and 81% of millennials expressed

Companies and brands are always looking forward to the future to get ahead of the next trend or phenomenon. Shrewd marketers are researching new ways to connect with fans and identifying (at least, attempting to identify) channels and mediums where fans are more likely to engage with their content. The hunt for the next big

The sports betting and gambling industry is one of the fastest-growing industries in the United States. It is estimated that by 2024, the sports betting and gambling industry’s market size will reach $8 billion. While not all states in the United States have legalized sports betting and gambling at the point of this article, it