Latest from the blog.
Women in CrossFit: Breaking Barriers in Functional Fitness
This August, the 17th annual NoBull CrossFit Games went down in Madison, Wisconsin. Fans enjoyed intense competition and athleticism. Team Invictus, with our very own Brittany Weiss, won the teams category this year in a very impressive effort, making history by becoming the first team to compete in every event since the first CrossFit games
The Impact of Soccer in the US, and Its Continued Rise in Our Culture
Soccer has been steadily increasing its influence amongst the American public. This once-niche sport has made significant strides in capturing the attention and hearts of Americans. With events like the ongoing 2023 FIFA Women’s World Cup, the highly anticipated European friendlies on display, and the upcoming 2026 FIFA Men’s World Cup – set to take place
The Real NFL Pros Don’t Wear Helmets
The NFL dominates the U.S. sports industry and is one of the most valuable sports organizations in the world. America’s love for the game feeds this power, but over the past six years, changes in the NFL’s marketing strategy have propelled success. An organization that was once fueled by older generations became an industry for
The Greatest Show on Dirt: A New Brand of Baseball
“America’s Pastime,” for many reasons, earned its illustrious nickname because there are truly few things comparable to a midsummer baseball game. The 7th-inning stretch, endless food and drinks, and all the mid-inning festivities make the experience unlike any other. With over 150 years of the sport, would it be possible to reinvent the game to
SlamBall Makes a Comeback in Highly Anticipated Las Vegas Debut
SlamBall, once popular in the early 2000s, is making a grand comeback this summer 2023 in Las Vegas. Considered a sport ahead of its time, the demand for its return has swept across social media, with the hashtag #BringBackSlamBall garnering over 200 million views, according to ESPN. Targeting a younger audience, social media is facilitating
The Refurbished US Open of Surfing
Dating back to 1959, the historic site of Huntington Beach, CA, has been used to create a unique surfing competition that brings surfers and fans from around the world to one location. This event determines which surfers have what it takes to qualify for the World Surf League (WSL). Through the years, the competition has
TGL: Golf’s Newest “IT” League
As the drama continues to swirl in the aftermath of the PGA and LIV Golf unification, a new and innovative adaptation of professional golf is preparing to debut in January 2024. TMRW Sports has partnered with the PGA Tour to create the TGL, an indoor golf competition utilizing the advanced technology available to the organization.
Team Ownership: Lessons from Wrexham
In February of 2021, Hollywood stars Ryan Reynolds and Rob McElhenny shocked the world with their purchase of Wrexham’s soccer club. What did two American actors know about English football, and why did they want a stake in a dying, fifth-tier club? Two years later, their move appears more strategic and genuine than ever. Wrexham
Padel: Pickleball’s Newest Competitor
Move over, pickleball– America’s new favorite sport already has a competitor in the sport of padel, and it is quickly attempting to gain a share of the U.S. market. At first glance, it is easy to mistake the sport of padel for pickleball, but the games’ rules and histories are much different. Padel was invented
Social Media Content Strategy for Athletes
In the world of athlete partnerships, having a large social media following is more important than ever. But simply building a following is not enough – athletes should also consistently curate a mix of content that showcases their personality, athleticism, and personal life to keep their followers engaged. From travel-themed TikToks to creative editing, let’s explore