The Price of Pushing Limits: Why Athlete Injuries are on the Rise

A running back plants to cut, his knee buckles, and every football fan winces. As trainers jog onto the field, viewers already suspect a torn ACL before the broadcast even airs the replay.

They’re often right. From 2012 to 2023, 524 NFL players tore an ACL, an injury that takes nearly a year to come back from. It’s also one of the clearest signs of a bigger trend across sports: athletes keep pushing their bodies to the limit, and they’re getting hurt more often and more severely.

So why are injuries on the rise? Modern sports reward maximum effort: year-round training, faster and more explosive movement, and higher intensity. Today’s athletes may be progressing faster than their tendons and ligaments can handle.

The good news is that sports medicine is keeping pace. Advances in surgery and rehab are bringing athletes back sooner and closer to their pre-injury form, and recovery has become one of the biggest trends in sports and on social media.

Quick Highlights

  • Sports injuries send Americans aged 5-24 to the emergency room 2.7 million times per year, with football the leading cause.
  • The NFL recorded 524 ACL tears between the 2012-13 and 2022-23 seasons. Any given player has a 1.9% chance of tearing his ACL during the season.
  • Tommy John (UCL) surgeries in professional baseball tripled from 104 in 2010 to 314 in 2020. 
  • Female athletes are 2-8 times more likely to tear their ACL than male athletes.
  • 83% of professional athletes return to their pre-injury level after ACL reconstruction.

Faster, Stronger, and More Fragile?

The modern athlete is a product of optimization. Teams have become remarkable at tracking every data point and turning it into wins on the field, and pushing athletes even harder is increasingly important. The problem is that muscle can be trained faster than ligaments and tendons can adapt.

No league demonstrates this better than the NFL. Since Next Gen Stats, an RFID player analytics system, was implemented in 2016, organizations have gained easier access to data such as speed and acceleration. Tyreek Hill and Raheem Mostert have both reached top speeds above 23 mph. At speeds like that, every hard cut puts an enormous load on the knee and ankle.

Wide receivers tear their ACLs more often than any other positional group in the NFL. Two-thirds of tears occur in games, and injuries are more common in the first half of the season.

Scheduling plays a significant role as well. Players are 1.5 times more likely to tear an ACL on a short week than in a normal week with seven days between games. Every team plays at least one Thursday Night Football game, which means two games in the same week.

How Other Leagues Stack Up

People commonly point to the playing surface as a culprit for more injuries. When Aaron Rodgers tore his Achilles on the opening drive of his New York Jets career, the NFL Players Association renewed its calls for grass fields throughout the league, citing player health and safety.

FIFA requires a natural grass playing surface, so 11 of its host stadiums for the 2026 tournament had to swap their turf for grass. The NFL, however, has found no significant difference in injury rates between artificial turf and grass fields.

The NFL isn’t the only big American sports league dealing with injury troubles. Major League Baseball has seen a surge in Tommy John surgeries and general arm injuries, and the NBA saw stars Jayson Tatum, Tyrese Haliburton, and Damian Lillard tear their Achilles during the 2025 playoffs.

Athletes continue to get faster and stronger, but the trend is clear: the human body may not be able to keep up.

Are Injuries Starting in Youth Sports?

Many professional athletes’ injuries begin long before they reach the highest level of competition. Youth athletes now choose one sport early and play it year-round, chasing recruiting attention and scholarships. Football accounts for the highest share of youth sports ER visits due to frequent collisions and immense stress on growing bones and joints.

The jump to the NFL presents its own risk. Players with three or fewer years in the league tear an ACL at a rate almost twice that of league veterans. Adapting to the NFL’s speed and strength almost instantly is a tall task for new players.

Injury risk is even greater for female athletes. Women are significantly more likely than men to tear an ACL, with rates climbing for girls aged 11 to 17. Athletes who stick to one sport year-round face a 31% higher risk of significant injury than multi-sport athletes. The conversation made waves beyond basketball when USC star JuJu Watkins tore her ACL during the 2025 NCAA Tournament.

Proactivity and proper training can aid prevention, but when injuries do happen, medicine is ready to help.

athlete injuries

How Sports Medicine Is Redefining the Comeback

Modern medical advancements are the reason athletes are able to recover from devastating injuries.

Take Tommy John surgery. When Dr. Frank Jobe pioneered the risky procedure in 1974, it was a long shot that pitcher Tommy John would return to the mound. He ended up pitching for 14 seasons after surgery. Today, over 80% of MLB pitchers who undergo the procedure return to the league.

Recovery from Tommy John takes close to a year, even with refinements and mastery over the past half-century. But the next step may already be here.

UCL repair with an internal brace reinforces the athlete’s existing ligament rather than replacing it altogether. Of the patients who undergo this procedure, 92% return to play in an average of 6.7 months.

Knee and Achilles repairs have followed a similar path. Many athletes who tear an ACL return to their pre-injury levels after surgery, and most perform at levels matching their uninjured leaguemates. Achilles tears were once the poster child for career-ending injuries, but treatment has improved rapidly as well. Kevin Durant tore his Achilles in 2019 and returned 18 months later to play at an elite level. Cam Akers suffered the injury in July 2021 and made an unprecedented return in under six months, contributing to the Los Angeles Rams’ Super Bowl 56 victory.

Rehabilitation has also become much more data-driven. Wearables track factors such as workload and heart rate, and force plates compare strength between legs. Data can be obtained more easily and converted into actionable steps. ACL patients are not allowed to start running until they regain at least 80% of their pre-surgery strength.

The most difficult part of recovery is often mental. Many athletes who never return from major surgery cite fear of reinjury as a key factor. It can be extremely difficult for athletes to completely shift their routines and constantly worry whether they will ever return to form because of something outside their control. The biggest hurdle in an athlete’s comeback may be the belief that they can make one in the first place.

How Recovery Products Went Mainstream

Recovery processes and tools that were once exclusive to the highest-level athletes have transformed into a consumer category worth billions.

The sports recovery market was valued at around $4.2 billion in 2025, including everything from cold plunge tanks to massage guns to infrared saunas. The cold plunge segment by itself is projected to double from $0.6 billion to $1.3 billion over the next decade.

The concept is simple: elite athletes adopt new systems and practices, and suddenly everyone wants to get their hands on them. Many North American sports teams have incorporated cold-water immersion into their routines. Gyms have rapidly invested in spaces for cold plunges, saunas, cryotherapy chambers, and compression boots, and a gym’s recovery space now affects where people choose to train.

It’s the same dynamic that has driven the rise of competitive fitness among everyday people. Everyone from elite athletes to weekend warriors has prioritized recovery to stay on top of their health. Wearables measure things such as heart rate variability, sleep scores, and VO2 max, and they allow users to adjust their lifestyle and see their numbers improve.

Sleep, nutrition, and training will always be the foundation of proper recovery, but these new tools can supplement the process.

Recovery as Content

Recovery products took off because they’re visible. These tools commonly show up in athletes’ training videos, locker room clips, and on the bench.

Leagues and brands began to take notice. The NBA named Hyperice its official recovery technology partner in 2020. Professional athletes not only endorsed the brand but also wanted in. Among the athletes who invested in Hyperice were Russell Westbrook, Trae Young, and Naomi Osaka.

The products aren’t the only subject of content; the rehabilitation process itself is too. Recovering athletes document their comebacks through milestones such as therapy, drills, and running, which keeps them connected to their audience and gives fans a place to voice their support.

Authentic recovery builds trust, which is exactly what brands and sponsors search for. Athelo Group’s Dani Speegle and her partnership with KRĒO come to mind. Audiences and companies can easily discern whether an athlete truly implements products in their recovery or is simply chasing a paycheck. Partnerships last when each party is engaged.

athlete injuries

What’s Next for Athlete Health?

Athletes continue to push the human body to new limits, and the injury report reflects that. The cost of being elite is often substantial.

At the same time, injuries are becoming more of a temporary absence from competition. Faster, better surgeries, higher rates of returning to form, and more calculated rehab efforts are not just saving careers but elevating them. They’ve also allowed the recovery industry to shine on its own.

The next key step in sports is prevention. The athletes who last the longest won’t just be those who return to form the fastest. They’ll be those who never need to make a comeback at all.

FAQ:

  1. What is the most common serious injury in the NFL? The torn ACL is both common and significant. Knee injuries account for 20-30% of football injuries, while ACL tears make up almost 2% by themselves.
  2. How long does it usually take to recover from major injuries? Most athletes need nine months to recover from an ACL tear and 12 months to recover from a UCL or Achilles tear.
  3. What is the difference between an ACL and MCL tear? The ACL controls rotation and forward movement, while the MCL is a major stabilizer of the knee. The ACL almost always requires surgery, while the MCL often does not.
  4. How can poor recovery affect injury risk? Poor recovery can cause the body to fatigue and compensate by shifting workload onto other muscles, which increases stress and injury risk.

Priced Out of the Stands? The Real Cost of Being a Sports Fan

The final score isn’t the only number fans pay attention to when attending a game.

Before the first pitch, opening faceoff, or kickoff, a family may have already paid for tickets, transportation, and parking. Add food, drinks, and a souvenir, and the cost of an afternoon cheering for their favorite team can look very different from the ticket price that first caught their attention. 

Affordability is a major concern fans themselves recognize. In February 2025, 86% of fans believed sporting events were too expensive for the average person to attend.

For teams and brands, that raises a business question: How can live sports generate revenue while giving fans a realistic opportunity to participate?

Quick Highlights:

  • A 2026 NFL study estimated a $733.80 average outing for a group of four people attending a game. This included tickets, parking, and specified food/drink items. 
  • A 2026 study done by the MLB estimated only $225.90 for those combined purchases, while the NHL and NBA came in at an estimated $277.65 and $304.01 respectively. These are study benchmarks from different seasons and collection methods. 
  • 37% of sports fans identified affordable tickets as one of the most important elements of fandom in 2025. 
  • During the 2026 World Cup, Atlanta Stadium maintained $2 hot dogs and $2 refillable soft drinks for all games. 
  • The Phoenix Suns introduced a $2 menu for certain concession items for all games in December 2024. This displayed a new approach for fans to have affordable food during games. 
cost of being a sports fan

The Ticket is Only the Beginning

A ticket gets fans through the gate and into their seats. It does not necessarily cover the entire visit.  

Driving will require parking, while public transportation and rideshares create their own fees and expenses. Food and drink add yet another layer. Merchandise is optional, but a child’s first jersey or a limited edition souvenir cup can still become part of a family’s budget. 

Ticketing fees also deserve a lot of the negative attention. Sites like Ticketmaster explain that event organizers set the original ticket prices, while resellers set their own resale ticket prices. Its upfront displayed prices include mandatory fees, which are generally before taxes. There are also sometimes additional delivery charges that can be added at checkout. 

It is very important to understand the distinction. A resale listing is not necessarily the team’s original price, and it can sit well above or below face value. Fans comparing options should look at the final purchase total and the other costs of attending. 

The practical question becomes less about the cheapest ticket someone can find and more about what the full outing will cost their group as a whole.

What Does a Day at the Game Cost?

Published attendance studies offer a useful starting point, provided their assumptions stay visible.

These studies use tickets, one parking space, four hot dogs, two beers, and two sodas for a family of four. These reported averages illustrate the scale of a basic outing rather than the amount every family actually spends. 

  • NFL (2026): $733.80
  • MLB (2026): $225.90
  • NBA (2025/26): $277.65
  • NHL (2025/26): $304.01

These figures are not perfectly comparable. The NFL study uses the price of the lowest-priced available block of four tickets, while the MLB study multiplies the average entry level prices by four. Reportings by the MLB also estimate some concession prices. Collection dates and methods differ from league to league, and the packages do not include the purchase of any game day merchandise or travel accommodations. 

A family taking public transportation/transit, skipping alcohol, or choosing a promo package would most likely spend less. On the other end, better seats, additional food, and a hotel stay would push their total higher.

The Same Sport, a Different Price

Ticket prices involve several decisions made by various parties.

According to a study done by the NBA during the 2025/26 season, the estimated outing for four at a New York Knicks game reached $831.20. That price is nearly 3x more than the average $277.65 league benchmark. 

These numbers do not mean all Knicks games cost that much money. It gives us a better understanding of why a broad league average cannot substitute for checking a particular opponent, date, and seating option. 

For a fan choosing between certain games, the market and matchup play a much larger role than most people realize.

What Happened to the Affordable Day at the Game?

Today’s game day budget becomes much more revealing when looking at it compared to historical ticket prices.

According to a 2003 NFL data set, Team Marketing Report put the league’s average ticket prices at just $52.95. 20 years later, Team Marketing Report reported the average general ticket price at $120.94. 

This data set shows an increase of $67.99 per ticket, or an approximate 128.4% growth over just 20 years. When applying those averages to four tickets (admission only) this puts the 2003 total at $211.80 versus $483.76 in 2023.

A difference of $271.96 before parking, food, drinks, or souvenirs. 

These figures describe a specific historical period (2003-2023) rather than prices for every game today. They compare reported NFL average ticket prices from the same research series, not resale listings or the total family-outing estimates used elsewhere in this article. The increase is in nominal dollars, meaning it includes inflation. These numbers do not establish how much ticket prices rose relative to household income or general consumer prices. 

Even with distinctions such as these, the comparison shows why tickets deserve particular attention in discussions about accessibility. Multiplying a higher admission price across a family can change the outing’s budget before anyone has even entered the stadium. 

sports stadium prices

Why Prices Vary So Much

According to Ticketmaster, organizers consider factors including venue size, event interest, and production cost when setting these prices at face value. Resellers are then allowed to set their own prices at whatever they’d like. 

The study completed by the NBA also describes tiered pricing for visits by higher profile teams. Tickets cost more when teams like the Lakers, Warriors, and Celtics visit town. Seeing opponents with a rich history or larger fanbase carry a different price from simply just seeing the home team play.

For families, another issue that is seen fairly frequently is whether affordable tickets are available together. The 2026 NFL study showed that the league’s analysis changed its method to measure a block of four rather than the single cheapest listing. 

Four inexpensive tickets scattered throughout the stadium do not solve the same issues as four seats a parent and children can use together. The greater details behind a headline price can determine whether an offer is practical or not. 

When Fandom Becomes a Budget Decision

Fans can still love a team while also questioning the cost of seeing it live.

The findings from these studies make the statement above very clear. Affordability in tickets was identified as “most” important by 37% of fans, compared to the 24% who selected team success. Respondents could identify multiple priorities, so these figures clearly show there is a strong preference for cheaper tickets over a winning product. 

The business risk is worth considering. If attending becomes difficult to fit into a household budget, some families may choose fewer games or reserve the experience for special occasions. The studies do not establish that prices cause an attendance decline, but they do give teams a reason to take affordability concerns seriously. 

Live attendance creates opportunities for shared experiences, from a child’s first game to watching a favorite player warm up or continuing a family tradition. From a marketing perspective, making these experiences accessible could help teams attract first-time attendees and give existing fans more reasons to return. Family ticket packages, discounted youth admission, or bundles that include food and parking could make the total cost easier to plan for while giving teams a clear value proposition to promote.

These offers can also create opportunities to build relationships beyond a single ticket sale. Teams could follow up with attendees who opt into communications, promoting relevant games, youth events, or future ticket packages.

Fans who enjoy the experience may also share photos, recommend attending to friends, or bring others to their next game, extending the reach of the team’s marketing. Affordable access therefore has potential value beyond filling seats for one event: it can help introduce new fans to the team and encourage an ongoing connection.

Making Game Day More Accessible

Affordability can be addressed at several points within the visit.

During the 2026 World Cup, Atlanta Stadium offered $2 hot dogs and $2 refillable soft drinks to all fans. Management at the venue distinguished the food prices it controlled from ticket prices set by event promoters.

Affordable concessions do not make the tickets free. They show how various venues can address another portion of the budget while still providing fans a choice about what to buy.

sports ticket prices

Bundling the Experience

Food inclusive packages give fans a much clearer view of what an outing includes.

According to SeatGeek’s guide to 2026 MLB food offerings, the Athletics’ “Sunday Family Four Pack” starts at $99. This includes four tickets, four drinks, four hot dogs, and four bags of chips or popcorn. It also identifies the Astros’ Coca-Cola Ballpark Bundle, combining a ticket with a hot dog, soda, and popcorn at an advertised price between $29-$66 depending on the selected seats and section. 

For brands, packages such as these suggest a useful partnership opportunity.

In 2026, the St. Louis Cardinals introduced Coca-Cola Unlimited, offering tickets starting at $29 that included unlimited select ballpark foods and Coca-Cola products through the end of the eighth inning. The package illustrates how a brand can become part of the value fans receive from attending a game.

From a marketing perspective, this gives Coca-Cola product exposure while connecting its name with an accessible, memorable outing. Other sponsors could explore similar opportunities through food credits, ticket discounts, or transportation support, with athlete content helping explain the offers and encourage participation.

What the Future Holds

The cost of attending professional sporting events is ultimately a question about the relationship between the sports organization and its supporters.

Premium experiences can serve fans willing to spend more. Accessible tickets and concessions options deserve attention alongside them. Teams should consider whether supporters with different budgets have a realistic way to enjoy the same event. 

For brands, helping a fan attend or reducing a practical expense could make a partnership more meaningful than visibility alone. For athletes, promoting those opportunities could connect their influence with a tangible benefit for supporters.

The strongest game day experience should leave fans thinking about the memories they made, and looking forward to coming back.

FAQ:

  1. How much does it cost to attend a professional sporting event? There is no universal set price for these events. The studies cited above estimate outings for four using specific tickets, parking, and concession assumptions. The actual price depends on the game, seats, transportation, and purchases.
  2. Why can resale tickets cost more than the original ticket price? Resellers set their own listing prices, which may be above or below face value. Event organizers set the original prices for tickets.
  3. How can teams make attending games more affordable for fans? Examples of this include lower prices concession options and food inclusive package options. Examples like the Suns or from Atlanta Stadium illustrate those approaches. 
  4. What should fans budget for beyond tickets? Fans should budget for transportation, parking, applicable taxes/fees, food, drinks, and merchandise. There may also be additional costs for overnight travel depending on where these individuals are coming from. 

The Trends Driving Viewership in Sports: What Makes America Tune In?

Not every sporting event is created equal.

In today’s world of sports, millions of fans follow their favorite teams throughout an entire season. However, certain games, rivalries, holidays, and championship moments also attract audiences far beyond a sport’s everyday fanbase.

Reports show that the NFL continues to dominate television ratings, college football’s biggest rivalries attract enormous audiences, and postseason games across the MLB, NBA, and NHL demonstrate just how much the stake of a game can influence how many people tune in. At the same time, global sports such as the FIFA World Cup have shown the ability to turn even the most casual sports fans into regularly scheduled viewers.

Understanding when fans tune in and what makes them watch has become increasingly valuable for not only the leagues, but also the networks and brands that represent them.

Quick Highlights

  • The NFL averaged approximately 18.7 million viewers per regular-season game during the 2025 season, continuing its position as the most watched sports league in the United States.
  • The 2025 NFL Thanksgiving slate averaged roughly 44.7 million viewers, demonstrating the impact tradition and scheduling can have on a sports audience.
  • “The Game” (Ohio State vs Michigan) attracted just under 18.5 million viewers in 2025, displaying the continued power of rivalry games in the world of college football.
  • The NHL experienced significant national television growth during the 2025-26 season, reaching its highest average regular-season audience in more than a decade.
  • The 2026 FIFA World Cup produced record setting U.S. audiences, highlighting the growing American appetite for international soccer and major global sporting events.
sports viewership trends

Football OWNS the Sports Calendar

Football holds a unique position within American sports culture. 

Every single weekend, from Labor Day to New Years, Saturday’s have become synonymous with college football, while Sunday’s belong to the NFL. Instead of simply giving fans games to watch, football has built a weekly routine around its product.

The NFL’s numbers demonstrate just how powerful that routine has become. The league averaged 18.7 million viewers per game during the 2025 regular season, up 10% from the previous year. That was the second-highest regular-season average since audience tracking began in 1988, trailing only the 19 million average recorded in 1989.

Part of football’s advantage comes from scarcity. An NFL team plays just 17 regular-season games, compared with 82 games for NBA and NHL teams and 162 for MLB. Every football game carries weight. A loss in September can eventually determine whether a team reaches the playoffs in January, giving fans a reason to tune in every week.

The NFL has also created recognizable viewing windows throughout the week. Sunday afternoon football transitions into Sunday Night Football, followed by Monday Night Football and eventually Thursday Night Football. Sunday Night Football averaged 23.5 million viewers during the 2025 season, putting it on pace to finish as television’s top-ranked primetime program for the 15th consecutive year.

College football has developed a similar grip on Saturdays. Few examples demonstrate this better than Ohio State and Michigan. Their 2025 matchup averaged 18.4 million viewers on FOX, making it the most-watched game of the college football regular season and the second-most-watched college football game ever aired on the network. 

Football’s dominance is not simply a result of Americans loving the sport. Its limited schedule, recognizable viewing windows, historic rivalries, and weekly importance have created an environment where missing one game can feel like missing a major part of the season. 

The Bigger the Stakes, the Bigger the Audience

Regular-season games build fandom, but the postseason often brings the more casual fan into the conversation.

The NBA provided one of the clearest examples of this throughout their 2026 season. The league had 57 telecasts averaging at least two million viewers, the most since the 2011-12 season. Nineteen games surpassed three million viewers, showing strong interest throughout the year.

Once the NBA Finals arrived, however, those numbers reached another level. The New York Knicks and San Antonio Spurs averaged 20.6 million viewers across the 2026 NBA Finals, the league’s largest Finals audience in 28 years. The Knicks championship clinching Game 5 win averaged 24.5 million viewers and peaked at 33 million as they captured their first championship in 53 years.

The NHL experienced a similar postseason boost. After averaging 546,000 viewers across national regular-season broadcasts, the 2026 Stanley Cup Final averaged 5.2 million viewers across six games on ABC. The championship series was up 106% from 2025, while the deciding Game 6 averaged 5.9 million viewers and peaked at 7.2 million.

The Power of the “Casual” Fan

Baseball is also another example of how dramatically the postseason can elevate attention.

Through the 2025 League Championship Series (LCS), MLB’s postseason was averaging 4.48 million U.S. viewers, up 13% year over year and its strongest mark since 2017. 

Game 7 of the American League Championship Series between Toronto and Seattle drew 9.03 million viewers in the United States alone as the Blue Jays earned their first trip to the World Series in 32 years.

These jumps help demonstrate the power of the “casual” sports fan. Someone may not watch a random NBA game in February, an NHL game in November, or an MLB game in June. However, once a championship is within reach, the game becomes more than another date on the schedule.

The higher the stakes become, the greater the feeling that something historic could happen. And when history is possible, people tend to watch.

Rivalries, Stars, and Storylines

The importance of a game matters, but so does who is playing in it.

One of the strongest examples of this is rivalries. Ohio State vs Michigan is played every season, but “The Game” consistently attracts an audience more comparable to postseason football than an ordinary regular-season matchup. The 18.4 million viewers who watched in 2025 demonstrate the value created by decades of history, fan loyalty, and genuine dislike between two programs.

Star power can create a similar effect. Shohei Ohtani has helped turn Los Angeles Dodgers games into international viewing events. During Game 4 of the 2025 National League Championship Series, Ohtani delivered one of the most memorable postseason performances of his career, hitting three home runs while striking out 10 batters. The game attracted 10.26 million viewers in Japan, becoming the country’s second-most-watched League Championship Series game ever. The entire Dodgers-Brewers NLCS averaged 7.34 million viewers in Japan, setting another record.

The 2025 World Series further demonstrated what can happen when star power meets an intriguing storyline. The Dodgers featured international stars including Ohtani, Yoshinobu Yamamoto, and Roki Sasaki, while the Toronto Blue Jays represented an entire Canadian market. The deciding Game 7 ultimately attracted approximately 51 million viewers across the United States, Canada, and Japan, making it the most-watched MLB game globally since Game 7 of the 1991 World Series.

Fans are not only watching the action taking place on the field. They are watching stories unfold in real time. Historic rivalries, recognizable stars, championship droughts, potential dynasties, breakout performances, and unexpected runs all give viewers a reason to become emotionally invested.

Sometimes the difference between another game and must-watch television is simply having a story worth following.

When Sports Become Tradition

Some sporting events have become so deeply connected to certain days and times of the year that watching them feels like part of the calendar itself.

There may be no better example than the NFL on Thanksgiving.

The NFL’s three Thanksgiving games in 2025 averaged 44.7 million viewers, the largest Thanksgiving Day average on record. The Kansas City Chiefs vs Dallas Cowboys matchup alone averaged 57.2 million viewers, becoming the most-watched NFL regular-season game ever. The early Packers-Lions matchup also attracted 47.7 million viewers.

Those audiences were far greater than the NFL’s already massive 18.7 million regular-season average. The games mattered, and the teams involved certainly helped, but Thanksgiving football has also become a tradition passed between generations.

For millions of families, watching football is simply part of the holiday.

The Sports Calendar

Other sports have been able to create similar places on the American calendar as well. 

March means March Madness. The 2026 NCAA Men’s Basketball Tournament averaged 10.9 million viewers, making it the second-most-watched tournament since 1994. The National Championship between Michigan and UConn drew 18.3 million viewers, the largest audience for the title game since 2019.

October brings postseason baseball, New Year’s brings the college football playoffs, and Christmas has become a major date for both the NBA and NFL. These events benefit from more than the teams and athletes competing in them.

They benefit from familiarity. Fans know when they are coming.

That creates a powerful form of habitual viewership. Instead of discovering a sporting event while flipping through channels or scrolling through a streaming platform, viewers already associate a particular day, holiday, or season with watching it.

When a sporting event becomes part of a tradition, the audience can become much larger than the sport’s everyday fanbase. 

sports viewership trends

The World Cup Effect

If weekly NFL and college football demonstrate the power of scarcity, the FIFA World Cup takes that idea to the extreme.

The tournament only arrives once every four years. For fans watching their country compete, there is no guarantee another opportunity will come soon. A loss in the knockout stage does not mean waiting until next week or next season. It means waiting another four years.

The 2026 World Cup demonstrated just how powerful that combination of scarcity, national pride, and global star power can be.

The tournament became the most-watched FIFA World Cup in U.S. history, averaging approximately 7.74 million viewers across 104 matches on FOX, FS1, and Tubi. That represented a 116% increase compared with the 2022 tournament. The numbers became even more impressive as the stakes increased.

The 2026 World Cup Final averaged 38.94 million viewers on FOX, making it the most-watched soccer telecast in U.S. television history. Viewership peaked at approximately 51.7 million as Spain defeated Argentina in extra time. The Final’s average audience was 132% higher than the 2022 World Cup Final and 240% higher than the 2018 Final.

And Americans were not only watching the championship match. Two matches during the tournament surpassed 30 million viewers on FOX, five exceeded 20 million, and 11 eclipsed 15 million.

Nielsen reported that World Cup matches generated more than 84 billion viewing minutes across FOX and NBCUniversal properties during June alone. Combined with the NBA Finals, the tournament helped drive a 118% increase in broadcast sports viewing during the month.

The World Cup creates something most domestic leagues cannot fully replicate. National identity gives casual viewers a reason to care. The knockout format makes every result matter. Global stars attract audiences across borders. Hosting the tournament in the United States, Canada, and Mexico brought the event even closer to American fans.

Someone does not have to watch soccer every weekend to care about a World Cup match. Sometimes, the magnitude of the event itself is enough to make people tune in.

What the Future Holds

There is no single formula that determines how many people will watch a sporting event.

The NFL demonstrates the power of scarcity and routine, while college football demonstrates the strength of rivalries. The NBA, MLB, and NHL show how championship stakes can grow audiences, while events like Thanksgiving football and March Madness, and the World Cup highlight the impact of tradition and cultural significance.

What these trends have in common is the importance of the moment.

Fans have more entertainment options competing for their attention than ever before. Yet millions of Americans are still willing to stop what they are doing and watch the same event at the same time when they believe something important could happen.

That may be the most important trend in sports viewership.

The future is not simply about determining which league or sport can attract the largest audience. It is about understanding what turns an ordinary game into an event, what turns casual observers into invested fans, and ultimately, what makes America tune in.

FAQ:

  1. What is the most watched sport in the United States? Football remains the most frequently watched sport in the United States, with the NFL producing the country’s largest sports audiences year after year.
  2. Why do playoff games attract more viewers than regular season games? Due to the win-or-go-home nature of the playoffs, many post season matchups attract casual viewers who may not regularly follow a team or league, but want to watch when a championship is on the line.
  3. Why are sporting events like the World Cup so widely watched? The main factor for this is scarcity. The World Cup only comes around once every four years. Fans who rarely watch soccer can still become very invested when their country is competing for a world championship. 
  4. What factors have the biggest impact on viewership in sports? There are several factors that can influence viewership. These factors include the importance of the game, recognizable athletes/teams, historic rivalries, compelling or dramatic storylines, scheduling, and tradition. 

How International Players Are Driving Global Growth in Sports Leagues

There was a time when growing an American sports league meant filling more seats in more American cities. Build a better product, sell more tickets, negotiate a bigger TV deal and repeat. 

That model still works, but it’s no longer where the biggest growth is coming from.

Today, leagues aren’t just expanding their footprint, they’re expanding their audience. And the most effective way they’ve found to do it isn’t through media deals or marketing campaigns. It’s through players. 

International talent has quietly become one of the most powerful business development tools in sports. They have opened markets, attracted sponsors and pulled in fans far beyond the U.S. The MLB, NBA, and NFL are all figuring this out in real time.

Quick Highlights

  • Shohei Ohtani’s $700 million contract with the Dodgers is one of the largest in MLB history.
  • The 2025 MLB Tokyo Series became the largest standalone international event in league history, drawing over 250,000 in combined attendance across games and exhibition matchups.
  • The NFL’s Global Markets Program now covers 22 international markets, with all 32 teams holding international rights somewhere in the world.
  • A record 135 international players appeared on NBA opening night rosters for the 2025-26 season, representing 43 countries across 6 continents.
  • The 2025 NFL International Games averaged 6.2 million viewers per game, a 32% increase from the prior year.
international players

The MLB: The Player as a Business Development Asset

When a specific league signs a rising international player, it doesn’t just add to its roster.

It buys itself access to a commercial ecosystem.

This includes sponsorships from regional brands, merchandise demand from overseas fans and broadcast partnerships in countries that had no reason to carry the games before. The player is what creates the market.

The clearest example of this is when Shohei Ohtani landed in Los Angeles. Within a single season, the Dodgers attracted a wave of Japanese corporate sponsorships from brands that had never put money into American sports before. 

Daiso, the Japanese retailer, became one of those new partners, a brand with massive consumer reach in Asia that had no prior presence in MLB before Ohtani arrived. No marketing campaign does that. A player from a specific country or region playing at the highest level does.

The ripple effect spreads beyond one team.

International players have climbed to the top of MLB’s jersey sales rankings, and a lot of that demand is coming from fans overseas who are buying in because of a specific international player.

That’s a meaningful distinction for anyone thinking about how leagues grow. It means tapping into an existing fanbase rather than building one from nothing.

The MLB has also started bringing the game directly to those audiences instead of waiting for them to find it. In recent years, The Seoul Series and the Tokyo Series have set records for viewership, merchandise and sponsorship activation in their respective markets. 

The 2025 Tokyo Series became the largest standalone international event in MLB history. These trips aren’t goodwill gestures or novelty events. They’re the league showing up to do business in markets where it already has a foothold, and leaving with more than it came with.

The NBA: What Happens When the Whole Roster Is Global

The NBA was early to this. 

When a player from a given country makes it to the league and succeeds, fans from that country follow. It doesn’t matter if those fans have never watched a game before. 

International players aren’t just showing up on rosters. They’re winning championships, taking home awards and becoming the faces of franchises. 

Nikola Jokic winning three MVPs pulled Serbian viewers in. Dirk Nowitzki turned Germany into a basketball market for over a decade. Yao Ming opened China to the NBA in a way no business deal could have engineered. When Luka Doncic became the first international player to lead the league in jersey sales in 2025, it signaled something real about where the NBA’s consumer base is shifting.

The NBA now broadcasts to over 200 countries, and the talent responsible for that reach didn’t come from one place or one pipeline. It came from everywhere, and that variety is part of what makes the NBA’s global product hard to replicate.

The league has taken that momentum and leaned into it through its Global Games campaign, putting regular season games in Paris, London, Mexico City, Berlin, Abu Dhabi, and more cities in the years ahead.

The goal is to build the kind of local attachment that holds up after the game ends. Sponsorship deals, merchandise revenue and broadcast rights are all easier to negotiate when a fanbase is already in waiting.

The NFL: A Cultural Export

American football brings a unique perspective compared to the NBA and the MLB. It’s culturally American in a way that doesn’t translate automatically. 

In the U.S., football is more than a sport. It’s Friday night games under the lights and Thanksgiving evening on the couch. It’s the Super Bowl as a national event that stops the country.

That cultural weight is real, but it doesn’t exactly travel overseas.

An international fan sitting down to watch their first NFL game doesn’t necessarily have a frame of reference. A sport cannot simply be introduced to a new market with the expectation that it will immediately resonate, particularly in regions where it lacks cultural familiarity or an established audience.

The NFL knows this, and its approach has been to build international audiences and international talent at the same time.

international sports

Building the Game and the Audience

Within the NFL, the International Player Pathway Program does both. It recruits elite athletes from overseas sports backgrounds, including rugby players, soccer players and track athletes, and develops them for NFL rosters.

The development matters. The story matters just as much. 

When a player from a foreign country makes it through the program and becomes a real contributor, their story becomes the league’s best advertisement in that country. 

Jordan Mailata, an Australian who had never played football before joining the program and went on to win Super Bowl LIX in 2025, is the clearest example of what this looks like when it works. The NFL announced its first ever regular season game in Australia shortly after, scheduled for Melbourne in 2026. That timing wasn’t a coincidence.

The international games have followed a similar trajectory. 

What started as a few games in London has expanded into a multi-continent operation that now takes the league to Europe, Australia and South America, with more markets being added regularly.

Each new city comes with local sponsorship opportunities, new broadcast deals and marketing rights for the franchises involved.

The NFL has distributed those rights across all 32 teams. This means international expansion isn’t just a league office initiative. Every franchise has skin in the game.

Beyond The Box Score

Not long ago, an athlete from Serbia, Japan or Australia becoming the face of an American sports league would have been a pipe dream. 

The leagues paying attention have started treating foreign born talent as a growth strategy, not just a roster decision. They open markets, move merchandise and drive viewership in countries that had no prior attachment to the sport.

This gives leagues a real reason to show up in places they couldn’t have justified entering before.

The sports leagues investing in that now, through overseas talent development, international competition and global broadcast infrastructure, are the ones building something that lasts.

The talent has already crossed the borders. Now, the business is catching up.

FAQ:

  1. What is the International Player Pathway? It’s a system leagues use to identify and develop athletic talent from outside the United States and bring it into American professional sports. The NFL has a formal program for it. The NBA and MLB have built pipelines through scouting, academies, and international partnerships.
  2. Why do leagues care so much about international players right now? Because domestic market growth has a ceiling. Once you’ve saturated your home country, the only way to keep expanding revenue is to find new audiences. International players are the most natural way to do that.
  3. Do international players actually move the needle commercially? More than most front offices probably expected. When the right player lands in the right market, sponsorship deals follow, jersey sales climb, and viewership in their home country can grow overnight.
  4. Why do overseas games matter if most fans are still watching from home? Showing up in a market shows commitment. It tells local fans, sponsors, and broadcasters that the league is serious about being there long term. That makes deals easier to close and fanbases easier to build.
  5. Isn’t American football too complicated to grow internationally? That’s what people assumed for a long time. The NFL’s answer was to put the product in front of people and let players from those countries tell the story. It’s harder to dismiss a sport when someone from your country is winning at it.
  6. Does any of this actually translate to real revenue? The sponsorships, merchandise sales, and broadcast deal growth across all three leagues suggest yes. International expansion is no longer a side project. It’s a core part of how these leagues plan for the future.
  7. Is this a recent shift or has it been building for a while? It’s been building. The NBA started taking it seriously decades ago. MLB and the NFL have accelerated in the last several years.

Athletes Becoming Sports Analysts: The Post-Retirement Career Path

The average professional sports career is relatively short. In the NFL, the average is only 3.3 years. In the NBA, it’s roughly 4.5 years. This leads many athletes to look beyond their playing career into other avenues where they can excel professionally. 

Many aim to remain in the sports world. As former athletes, audiences respect these figures as trusted media voices. They are often sought-after for roles such as a sports analyst, host, podcaster, or influencer.

The natural transition from player to on-air personalities has helped shape sports culture, fan engagement, and brand strategy.

Quick Highlights:

  • The average retirement age for an athlete is under 30 years old: 29.5 in the MLB, 28.2 in the NHL, 28 in the NBA, and 27.6 in the NFL.
  • With careers ending so early, many athletes look to broadcasting as a second chapter. From 2015–2018, 38% of NFL Broadcasting Bootcamp participants transitioned into jobs in sports media, a number that has only grown since.
  • 46% of Gen Z sports fans say they watch live games not out of team loyalty, but because of the athletes they follow. This creates opportunities for retired players to remain influential voices.
  • Fans also gravitate toward a recognizable sports analyst. A New York Times survey found that 57.4% of NFL fans favored the pairing of Tony Romo and Jim Nantz over other broadcast teams.
sports analyst at georgia football game

The History

Athletes stepping into the broadcast booth isn’t new. Legendary sports figures, such as John Madden, showed how former players can bring something new to sports commentary. However, what was once just a simple “career extension” of athletes converting to commentators has now shifted into a very diverse media landscape. 

Today, ex-athletes appear as podcast hosts, YouTube creators, and studio analysts, while others move into leadership roles. Some even build their own media companies, giving them creative control and long-term influence.

A prime example is Peyton Manning, who launched Omaha Productions after his playing career. Together with his brother Eli, he helped create The Manningcast, a Monday Night Football broadcast that became one of the most popular alternate viewing experiences in sports.

Authenticity and the Athlete Perspective

Streaming platforms, networks, and advertisers favor athletes in sports analyst roles because they bring an authentic perspective. Having competed at the highest level, they offer insights no outsider can match, and fans value hearing experiences from people who have lived them.

Many praise Tony Romo, for example, for predicting plays in real time and breaking down the quarterback’s POV for audiences. The NFL even created a bootcamp program to help players like Romo transition into media after their careers.

From a business standpoint, athletes also carry a built-in following. Millions of fans who watched them compete now follow them into media, giving these voices instant credibility and relevance. After a long, high-profile MLB career, Alex Rodriquez leveraged his fame to work as an MLB analyst for Fox Sports, co-host shows like The Deal on Bloomberg, and contribute to networks like ABC and ESPN.

The Entertainment Factor

Entertainment value often enhances a former athlete’s role on air. Inside the NBA has become inseparable from the sport itself, thanks to the chemistry of Shaquille O’Neal and Charles Barkley blending humor with professional insight.

The show’s popularity built such a loyal following that fans grew anxious when its contract was uncertain. With so much viewer demand, keeping the program alive became a necessity for both business and entertainment reasons.

IndyCar driver and Athelo Group athlete Conor Daly also shows how athletes can thrive by leaning into entertainment. He hosts the weekly podcast Speed Street, where he discusses his sport, and regularly appears on talk shows and media segments to expand his reach.

The Criticism

Not every athlete successfully transfers their on-field skills to the broadcast booth. Some have faced backlash for being unprepared, lacking fresh perspective, or struggling with on-air presence. Networks have at times leaned too heavily on name recognition, as seen with Jason Witten’s short stint as a Monday Night Football commentator.

Another challenge arises when athlete-analysts clash with traditional media professionals. On a recent episode of ESPN’s Get Up, ex-NFL player Ryan Clark and analyst Peter Schrager got into a heated argument that quickly spread across social media. Clark was criticized for dismissing Schrager’s viewpoint by saying he lacked a player’s perspective, a response many felt crossed a line.

The incident highlighted the importance of balance. Networks rely on athlete voices for authenticity, but they also need analysts who can pair expertise with fairness and professionalism. Without that balance, credibility and fan trust can be put at risk.

Athletes as Hosts Beyond Commentary

Social media, streaming, and podcasts have allowed athletes to launch media careers before retirement. Shows like The Pivot Podcast or New Heights with Travis and Jason Kelce have redefined athlete-led content, blending analysis with personality.

Fans now follow athletes who not only share professional insight but also humor, cultural takes, and behind-the-scenes moments that traditional networks might filter out. This mix has expanded how athletes connect with audiences and grow their media presence.

Beyond podcasts, many athletes move into mainstream entertainment. Michael Strahan is just as well known on Good Morning America as he was in the NFL, while Nate Burleson has built a similar crossover career. Dwayne “The Rock” Johnson went even further, shifting from wrestling into blockbuster films, with The Scorpion King grossing $180 million worldwide.

The Future of Athlete Media

The end of an athlete’s career no longer signals the end of their influence. From television broadcasts to podcasts and social platforms, retired players are rewriting the playbook for how sports stories are told.

For fans, this shift delivers unfiltered access to voices they trust, people who know the game because they have lived it. For athletes, it creates a second career that can be just as impactful as their time on the field, giving them the chance to shape conversations around the sports they helped define.

How Gen Z Trends Are Shaping the Sports Economy

Gen Z trends are reshaping sports consumption as fans move away from cable toward dynamic, bite-sized clips on social media. Instead of sitting through long games, Gen Z prefers highlights, behind-the-scenes content, and interactive videos that keep them engaged in quick bursts.

Leagues are adapting quickly. The NFL is working with influencers like Brazilian streamer Casimiro Miguel to promote content on social platforms, while the MLB launched a TikTok Creator Class to connect with younger fans. These changes show how important it is for sports organizations to meet Gen Z trends where they are—online, with content that’s fast, fun, and easy to share.

gen z trends

A Values-Driven Generation

Gen Z doesn’t just watch sports for entertainment; they want the teams and athletes they follow to stand for something. Causes like sustainability, mental health, and racial justice are priorities for this socially-conscious generation. Teams that embrace these causes build stronger connections with Gen Z fans. 

For example, Adidas’s efforts to clean up ocean plastics and USA Lacrosse’s diversity grants resonate with this audience. When leagues and players back important causes, Gen Z pays attention and sticks around. About 60% of Gen Z and Millennials in the U.S. say they’re more loyal to brands that tackle social issues. On the flip side, organizations that ignore these values risk losing this critical fan base.

gen z trends

Spending Power That’s Changing the Game

With $143B in spending power, Gen Z is sending waves through the sports economy. Prioritizing affordability and inclusivity, Gen Z pushes teams to offer eco-friendly merchandise and accessible, meaningful game-day experiences.

Their influence mirrors trends in industries like fashion, where Gen Z’s preference for sustainable and inclusive brands has led to a rise in eco-conscious products. Sportswear companies have also embraced these values, blending lifestyle and performance to capture Gen Z’s loyalty through sustainable and inclusive offerings.

This shift is prompting leagues to create more meaningful ways for fans to engage, like interactive events and behind-the-scenes content. For example, the Los Angeles Lakers’ “Backstage: Lakers” series offers fans unprecedented access to the team’s inner workings, enhancing their connection to the players and organization.

Gen Z wants to feel like they’re part of the action, and organizations that deliver authentic experiences are the ones winning their loyalty and their dollars.

gen z trends

The Future of Sports in a Gen Z’s Digital- First World

Gen Z’s habits and values are forcing the sports world to evolve. They want fast, digital content, teams that stand for something, and experiences that feel accessible and meaningful. Leagues that adapt to these expectations are better positioned to capture this generation’s attention and loyalty. Gen Z isn’t just a new audience—they’re redefining what it means to be a sports fan, and they’re setting the tone for the future of the industry. For teams and leagues ready to evolve, the opportunities are limitless.

Sources:

  1. https://www.nytimes.com/2022/01/12/sports/video-games-nfl-gamers-gen-z.html
  2. https://www.oliverwyman.com/our-expertise/insights/2023/oct/gen-z-reshaping-professional-sports-economics.html
  3. https://nielsensports.com/why-gen-z-is-challenging-the-notion-of-the-hard-core-sports-fan/#:~:text=Gen%20Z%20sports%20consumption%20trends&text=Our%20research%20shows%20Gen%20Z,any%20long%2Dterm%20contractual%20commitment.
  4. https://medium.com/ipg-media-lab/gen-zs-impact-on-the-future-of-sports-87930b83b672
  5. https://www.ourperspectives.com/article/28785-gen-z-will-reshape-the-economics-of-professional-sports

Baseball’s Downfall: How MLB Blackout Rules Destroy Viewership

Baseball has been long known as America’s pastime, but soon this may not be the case. Major League Baseball is facing a critical challenge: shrinking viewership. A significant factor contributing to this decline is MLB’s controversial blackout policy. First implemented over 50 years ago, blackouts restrict live game broadcasts in specific regions. They were originally meant to protect exclusive media rights for Regional Sports Networks and fill stadiums. But now that streaming is king and many RSNs are battling bankruptcy, it’s clear these regulations are a relic of the past. 

Impact of MLB Blackouts on Fans

To confront changing times, MLB introduced their first-of-its-kind service, MLB.tv, back in 2002. This was meant to become the gold standard for sports streaming. Flash forward to 2024 and MLB.tv still struggles to gain widespread success largely due to its inability to address blackout regulations. MLB blackouts give RSNs exclusive rights to broadcasting, preventing streams through the platform in teams’ home territories. For instance, if you live in Dallas, you can’t stream Texas Rangers games. The same applies to residents of Chicago wanting to watch the Cubs or White Sox, and to Houston fans looking to watch the Astros. Essentially, these rules affect every city with an MLB team.

Fans experiencing blackouts who live close to the stadium can attend the games in person, which aligns with MLB’s goal of driving ticket, food, and merchandise sales. However, not all blackout areas are within driving distance of the stadiums. For example, a fan in Tulsa, Oklahoma, would face blackouts for Houston Astros, Kansas City Royals, and Texas Rangers games. This fan would need to drive 4 hours to Kansas City or Arlington, 6 hours to St. Louis, and nearly 8 hours to Houston to see these teams play live. This setup makes MLB.tv an impractical service for many fans who want to watch their favorite teams, regardless of their proximity to the stadiums.

Alarming Decline in World Series Viewership

Today’s audiences are used to the accessibility of streaming their favorite sports all season long. As blackouts hinder fans following regular-season play, they also lead to less engagement on baseball’s biggest event: The World Series. This wasn’t always the case– just over 10 years ago, 19M viewers tuned in to watch the Red Sox capture their eighth Series over the St. Louis Cardinals. 10 years later, when the Texas Rangers beat the Arizona Diamondbacks, the World Series averaged 9M viewers, becoming the least watched on record. 

This mark continued the trend of declining audiences, with the past four World Series’ ranking as the four least-watched in history. The Rangers-Diamondback matchup was especially alarming as viewership dropped 23%. This can’t be because baseball is “getting boring.” In fact, it’s growing worldwide, with players like Japanese phenom Shohei Ohtani leading the way. Postseason games are featured on FOX, ESPN, and ABC, so both cable and streaming subscribers can tune in. It’s the regular season blackouts that make it so difficult for fans to access games.

Bally Sports Blackout Leaves Fans Without Local MLB Games

While blackouts are still going strong, the RSNs they’re designed to protect are not. Bally Sports, a group of regional networks in the United States, went dark at the beginning of May after Comcast and Bally’s operator, Diamond Sports Group, failed to agree on a new contract. This has left MLB fans across the country unable to watch their local teams.

Diamond Sports Group holds broadcasting rights to 12 MLB teams. 4 of these teams have alternate viewing options, but fans of the other 8 are unable to watch local games unless they are picked up nationally. Will MLB.tv lift blackout restrictions for these eight teams without a RSN? Unfortunately not. MLB cannot lift blackout restrictions due to contract stipulations. As a result, fans of these 8 teams will have to watch on their devices if they choose to stay within legal viewing options.

Blackouts Impact MLB Sponsorship Value

While blackouts pose pain points for viewers, it’s only a matter of time before sponsors feel it too. Sponsorship value is dependent on audience size, and if MLB viewership continues to decline, sponsors may renegotiate their agreements or pull out entirely. This would be a massive hit to MLB who earned $1.5B in sponsorship deals just last year alone. Longtime sponsors like Anheuser-Busch, Mastercard, and PepsiCo rely on MLB to reach large audiences. Blackouts undermine their partnerships by reducing viewership, which means fewer eyes and less engagement. This could lead to brands shifting their ad spend towards sports and leagues with growing audiences like U.S. soccer and the WNBA.

Ultimately, blackouts are a significant barrier to growing a viewership base in today’s age. MLB needs to serve its fans better and find a way to work around these blackouts, especially for the fans of the 8 teams with no RSN home. The future of baseball depends on MLB’s ability to adapt to the evolving media landscape, and addressing blackout policies is the first step to making that happen. 

Sources:

  1. https://nondoc.com/2023/05/23/its-time-to-fix-the-confounding-mlb-blackout-problem/
  2. https://www.mlb.com/live-stream-games/help-center/blackout-policy
  3. https://www.baseballamerica.com/stories/cooper-mlb-blackouts-impact-baseball-fans-ability-to-witness-history/
  4. https://www.mlb.com/live-stream-games/help-center/blackouts-teams
  5. https://www.forbes.com/sites/maurybrown/2013/10/31/game-6-that-sees-red-sox-win-world-series-a-massive-tv-ratings-homerun/?sh=796ad9127c4a
  6. https://www.sportspromedia.com/news/mlb-world-series-2023-tv-ratings-viewership-fox-texas-rangers/#:~:text=TV%20audiences%20dropped%20by%2023,per%20cent%20on%20last%20season
  7. https://www.espn.com/mlb/story/_/id/40071329/bally-sports-channels-pulled-air-comcast

Trend Alert: Team Relocations in North American Sports

The landscape of North American sports is undergoing a significant transformation, marked by a notable increase in team relocations over the past decade. Owners across various leagues are leveraging relocation to bolster their franchises, often in tandem with the construction of state-of-the-art venues. Since 2016, five major teams have relocated, and two more are currently in process. These moves signify more than shifts in geographical location; they are strategies to maximize revenue streams, enhance fan engagement, and solidify longevity in a competitive sports market. Among these, the Oakland Athletics are currently transitioning to Las Vegas, and the Arizona Coyotes are working on a move to Salt Lake City.

team relocations

The Athletics

The impending relocation of the Oakland Athletics marks the end of an era as they leave their long-time home at the Oakland Coliseum. The Coliseum’s outdated facilities no longer meet the needs of modern sports entertainment, prompting the Athletics to seek a new venue. Additionally, they could not agree on a lease extension with the Coliseum. Preparing for their move to Las Vegas in 2028, the team plans to temporarily play at Sutter Health Park in West Sacramento for the next three seasons, beginning in 2025.

The Athletics’ future home in Las Vegas promises to revolutionize the fan experience with cutting-edge amenities. Set on the site of the Tropicana hotel, the new stadium will seat 33,000 people and feature improved sight lines with a tiered-seating system. Highlights include a fixed roof with overlapping layers, the world’s largest cable-net glass window behind the outfield, and an 18,000-square-foot jumbotron—the biggest in the league. The venue will also address logistical concerns with 2,500 onsite parking spots, making it easy for fans to attend games. This ambitious project highlights the Athletics’ dedication to creating a top-notch sports environment and marks a new chapter in the team’s history.

The Athletics aren’t the only professional sports franchise to leave Oakland. In 2020, the Raiders also made the transition to Las Vegas, where they now play in the domed Allegiant Stadium. This move was driven by the desire for a more modern facility and the opportunity to tap into the lucrative Las Vegas market. Additionally, the Golden State Warriors, who played their home games in Oakland for several decades, relocated to San Francisco in 2019. They now play in the brand new Chase Center, an arena designed to enhance the fan experience and provide greater revenue opportunities. These moves reflect a broader trend among sports franchises seeking to upgrade their facilities and capitalize on new markets.

team relocations

The Coyotes

The Arizona Coyotes are at a crossroads as they prepare to leave their temporary home at the 5,000-seat Mullett Arena, which they share with the Arizona State Sun Devils hockey team. The NHL and the players’ association have raised concerns about staying in this venue for a third season. In response, team owner Alex Meruelo began exploring new options. A major development followed when the NHL Board of Governors unanimously approved the sale of the Coyotes for $1.2 billion to Ryan and Ashley Smith, owners of the Utah Jazz. This sale paves the way for the team’s relocation to Salt Lake City, where they plan to temporarily play at the Delta Center, home of the Jazz.

Locals are big fans of the impending move, with Salt Lake City Mayor Erin Mendenhall considering it a transformative moment for the city’s identity and future. With a shared vision of community integration and enhanced opportunities for residents and visitors alike, the Coyotes’ relocation represents not only a strategic maneuver for the franchise but also a catalyst for growth and revitalization within Salt Lake City’s downtown core.

team relocations

Looking Ahead: Sports Relocation Trends

Beyond these specific cases, the broader landscape of North American sports has witnessed several high-profile relocations in recent years. These relocations are often due to old stadiums, changing local populations, and the lure of more money. Team owners aim to set up their franchises for long-term success in a competitive sports market. A recent example is the Kansas City Chiefs, who may leave Jackson County after voters turned down an $800 million request for stadium upgrades. With an aging stadium and the need for updates, the Chiefs may leverage the threat of moving as a way to secure funding. Looking ahead, we can expect to see similar relocation bids arise as negotiations heat up between sports franchises, local governments, and communities over stadium financing and improvements.

Sources:

  1. https://athlonsports.com/mlb/pro-sports-franchise-relocation-every-pro-team-to-move-since-2000
  2. https://bleacherreport.com/articles/10111821-athletics-unveil-updated-renderings-of-planned-las-vegas-stadium-ahead-of-relocation
  3. https://apnews.com/article/arizona-coyotes-salt-lake-city-relocation-f847c9206632db191463128b01347857
  4. https://www.kron4.com/mlb/as/as-fail-to-reach-deal-with-city-of-oakland-over-coliseum-future/

Mixed-Use Sports Venues: How Development Boosts Stadium Revenue

As cities evolve, the integration of mixed-use projects around sports venues has evolved alongside them, marking the beginning of a transformative era in urban development. Gone are the days when stadiums or arenas stood alone. These venues have now blossomed into vibrant urban ecosystems, incorporating a diverse range of amenities like hotels, bars, retail outlets, entertainment venues, and residential developments. This trend not only transforms urban landscapes but has also provides huge economic advantages for local communities and stakeholders. 

mixed-use development

Building a Community

No longer solely a historic ballpark, Wrigley Field has become the focal point of a vibrant mixed-use development known as the 1060 Project. The project was conceptualized to ensure the viability of the game for future generations and to enrich the surrounding community. Women and minorities comprised nearly half of project’s workforce, and minority and female-owned businesses won $90M in construction projects towards its completion. The area now includes a mixed-use office tower and open-air plaza, which serves as a community space for activities like ice skating and concerts. Wrigley Field has also built and added a connecting sportsbook to enhance the fan experience. Through strategic urban planning and innovative partnerships, the Cubs have successfully transformed Wrigley Field into a year-round hub of activity, setting a standard for sports venue integration in the modern era.

mixed-use development

Economic Benefits

Mixed-use developments surrounding sports venues offer a great number of economic advantages. By diversifying income streams, these multi-use projects provide stability to sports franchise cities, lessening the reliance on seasonal events and game days. Traditional game-day revenues like parking, ticket sales, and concessions are starting to get a smaller share of overall revenue. Anchoring investment in surrounding areas will generate more revenue outside of the sports franchise. 

The city of Inglewood, once on the brink of bankruptcy, saw this best with its development of Hollywood Park. This $5B project, spearheaded by Rams owner Stan Kroenke, encompasses not only the iconic SoFi Stadium, home to both the Los Angeles Rams and Los Angeles Chargers, but also an extensive retail and entertainment district, luxury residential units, and multiple hotels. The stadium alone boasts a seating capacity of 70,000 and is equipped with cutting-edge amenities, making it a premier venue for sporting events, concerts, and other entertainment spectacles. The Hollywood Park project has been a game-changer for Inglewood’s economy, bringing in significant investment, job opportunities, and tourism revenue. It’s estimated that the development has created thousands of jobs during construction and will continue to support numerous permanent jobs once fully operational.

mixed-use development

Elevated Fan Experience

In 2017, the Atlanta Braves made a significant move to Truist Park, accompanied by the construction of The Battery Atlanta—a 2.25 million square foot mixed-use development. This complex features a plethora of amenities including restaurants, hotels, shopping outlets, 531 residences, and various entertainment options. Visitors can also indulge in cinematic experiences, social and virtual gaming, and live music performances at venues like the Coca-Cola Roxy and Park Bench Battery, ensuring year-round revenue generation. The Braves also partnered with The Omni Hotel to attract travelers during baseball season. While relaxing by the pool, Omni guests can watch the game from the pool deck. Omni CFO Mike Garcia calls the partnership a way for guests to feel like they are “a part of the Braves organization.” His sentiment has been felt across the Battery Atlanta: from 2017 to 2019, the Braves saw a 69% increase in revenue.

As the trend of mixed-use developments anchored around sports venues continues to gain momentum, the future holds exciting possibilities for urban development and community engagement. Looking ahead, we can expect to see a continued trend towards creating venue districts that cater to a wide range of interests. From soccer stadiums to basketball arenas, teams across all sports will likely prioritize the incorporation of mixed-use developments to enhance fan experiences and drive economic growth.

Sources:

  1. https://hollywoodparkca.com/
  2. https://urbanland.uli.org/development-business/inglewoods-transformation-how-an-nfl-stadium-brought-the-city-back-from-the-brink-of-bankruptcy
  3. https://www.mortenson.com/newsroom/economic-considerations-of-sports-mixed-use-developments
  4. https://www.mortenson.com/newsroom/rise-in-adjacent-sports-developments
  5. https://populous.com/project/atlanta-braves-ballpark
  6. https://batteryatl.com/information/
  7. https://www.caaicon.com/portfolio/1060-project
  8. https://www.jll.pe/es/trends-and-insights/ciudades/how-sports-stadiums-are-giving-mixed-use-developments-a-winning-edge

MLB Pitch Clock & NFL Global Games: How Leagues Adapt for Fans

It seems in an age where entertainment is always at our fingertips, U.S. professional sports leagues are under more pressure than ever to capture the attention of new audiences and cater to fans. As a result, leagues like the NBA, NFL, MLB, and NHL have all taken steps to attract new fans, create a more exciting game experience, and increase audiences abroad. From MLB rule changes to international NFL games, let’s break down some of the biggest shifts in recent years and how it has directly affected U.S. professional sports and their fans. 

nfl international games

How Fan Engagement Drove MLB’s Evolution

MLB’s pitch clock implementation is one of the most widely-discussed enhancements to occur in sports this year, and it’s quickly creating positive results. Back in the 2010s, MLB was facing a 7% decline in attendance per-game. Heading into the next decade, MLB knew something had to be done to right the ship. A big complaint amongst MLB fans was that the games were too long and oftentimes boring. In response to the criticism, the league implemented a pitch clock to speed up game play. This strategy was an immediate success as the MLB saw a nearly 10% increase in attendance from the 2022 season to the 2023 regular season. In addition, MLB regional sports networks saw a 7% increase in ratings and the games were on average quicker by 30 minutes. The league’s revenue also soared, with MLB estimating a $500M increase as a result of its implementation. The NFL and NBA have taken similar approaches as well. The NFL, for example, added rules to better protect receivers and quarterbacks that result in more exciting offensive play for fans. The NBA added a play-in tournament before playoffs and made small tweaks to improve flow of play.

In another effort to capture new audiences and evolve with changing times, American sports leagues have honed in on globalization. Shifting the sports landscape abroad has opened new doors for leagues, teams, and fans everywhere. Prominent sports leagues have gained a global fanbase by holding regular-season games in various foreign cities. This move not only increases the popularity of these sports but also strengthens the bonds amongst followers throughout the world who have a passion for the same sport. For example, the NBA’s yearly Global Games series has helped to foster an international basketball community by crossing cultural divides and bringing the thrill of live action to fans in nations like China, Mexico, and the United Kingdom. MLB has held international games since 1996 when the Padres and Mets played a 3-game series in Monterrey, Mexico. International NFL games first started back in 2007, and the league just recently held their first game in Frankfurt, Germany where the Chiefs beat the Dolphins. Their approach was met with exciting results: the game was the most-watched international NFL game in history, averaging 9.6M viewers. 

nfl international games

The Business Case Behind the Fan-Focused Moves

American pro sports leagues have also emphasized recruiting foreign talent as a means of globalization. Teams now regularly scout and sign players from all over the world to increase their talent pool and create more competitive play for fans. For instance, the NHL has experienced a surge in the number of gifted European players who have greatly benefited their various clubs. In the same vein, MLB has seen a boost in the number of players from Asian and Latin American nations. In addition to improving the standard of play overall, these international athletes serve as role models for aspiring athletes back home and expand each league’s global reach. 

In addition, leagues have capitalized on the digital era to expand U.S. professional sports audiences worldwide. With streaming platforms like FuboTV, social media content, and international broadcasting deals such as the NFL’s 10-year agreement with DAZN, fans worldwide find it incredibly easy to follow their favorite teams and players. Fans from all over the world may watch live games, participate in online chats, and keep up with the most recent sports news with just the click of a button. These online platforms have surpassed national borders and created a worldwide sports community that is unaffected by linguistic and cultural divides. The NBA has seen an increase in their International League Pass every year. Similarly, NFL Game Pass saw a 10% increase over the past year.

nfl international games

What the Future Holds for Sports Leagues and Fans

Between globalization strategy and rule changes, professional sports leagues will continue to develop and adapt in the future to satisfy the shifting demands and expectations of their ever-expanding fan base. Fans and sports organizations are experiencing an exciting journey towards a sporting world that is even more fan-centric, inclusive, and internationally connected. So, whether you’re watching from home, abroad, or the stadium, the sense that professional sports are evolving to enhance your experience should feel more palpable than ever. 

Sources:

  1. https://www.newyorker.com/magazine/2023/04/24/newer-better-rule-changes-for-baseball-and-other-sports
  2. https://www.si.com/mlb/2019/12/23/baseball-decade-in-review
  3. https://www.sportspromedia.com/news/mlb-world-series-2023-tv-ratings-viewership-fox-texas-rangers/
  4. https://www.mlb.com/glossary/rules/pitch-timer
  5. https://creatitive.com/evolution-of-sports-fan-engagement/

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