Latest from the blog.

womens golf tournament

Do Women Get Paid the Same in Golf Tournaments?

If you’ve ever searched women’s golf pay, LPGA prize money, or the gender pay gap in sports, you’ve probably noticed the same pattern. Women still aren’t paid the same as men in golf tournaments. At the same time, the gap isn’t as simple as it used to be. Pay equity in golf has improved over

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underdog story

The Power of an Underdog Story 

Teams play 17 games in the NFL, 162 in MLB, and 82 games in both the NBA and NHL each season.  Over time, that adds up to hundreds, sometimes thousands, of games a fan cheers for in their lifetime. Yet most fans don’t remember every score, stat line, or regular season outcome.  What they do

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Sports Team Relocation

Sports Team Relocation and Building Brand Identity

What is sports team relocation, and how do teams manage it? When a professional sports team relocates, it is more than just moving to a new city. Professional sports teams have relocated since 1921 and have continued to do so ever since. Although relocation has become easier throughout the years, many teams still struggle. These

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free solo climbing

 Fear vs. Fatigue: Free Solo Climbing

What is free solo climbing?  This increasingly popular sport is a style of rock climbing in which the climber uses only their body strength and chalk to ascend. This is done all without the safety net of ropes, harnesses, or protective gear. Climbers instead rely entirely on their strength, mental focus, and technique. The sport

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athlete-owned media

Athlete-Owned Media Is Changing Sports Coverage

There was a time when hearing directly from an athlete meant catching a postgame interview or waiting for a segment to air on ESPN. Reporters controlled the questions. Producers decided what made it to broadcast. The athlete was the subject of the story and rarely the one telling it. Now, that dynamic has quietly flipped.

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greatest athlete of all time

Who is the Greatest Athlete of All Time?

Many argue that greatness is measured in rings, records, or reputation. Others will say greatness is something harder to quantify, something that changes the way a sport is played forever. If greatness is about statistics, the answer would already be settled. However, sports aren’t played on spreadsheets.  Greatness in sports is dominating competition, influence, and

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Elite Athletes We Still Call Performers

The modern sports industry prides itself on measuring performance. We celebrate speed, power, endurance, recovery metrics, and data-driven evaluations. Media ecosystems revolve around statistics and athletic output, yet some of the world’s most physically demanding performers remain outside the cultural definition of “athlete.”  Dance, ballet and cheer exist at a strange intersection. They require elite

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women's pro volleyball

Why Women’s Pro Volleyball Is Finally Gaining Traction in the US

It’s always been a struggle for women’s professional volleyball to establish a stable position in the United States. Despite being one of the most widely played sports among women at both the youth and collegiate levels, the professional game has lacked opportunities. This includes visibility and consistent investment.  That narrative is finally shifting. Over the

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Gertrude Ederle, first woman to swim the English Channel

The Historic Milestones of Women in Sports

A History of Women in Sports: The Untold Stories That Changed the Game When people talk about women in sports history, the same moments tend to come up: Billie Jean King’s “Battle of the Sexes,” the rise of the WNBA, or the first women to run in the Olympics. Those moments matter, but they’re only

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chicago baseball

Why Does Chicago Have Two Baseball Teams?

Chicago, Illinois is one of the few cities in the United States that has two Major League Baseball teams; The Chicago Cubs and the Chicago White Sox.  Why does Chicago have two baseball teams? The reasoning lies in the rich history, league competition, and geography of the city.  Along with cities like Los Angeles and

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