Blog Archives - Page 14 of 28

The NFL Takes Over Christmas

Posted on December 23, 2023November 18, 2024 by Athelo Group

By Tyler Cohen

Athelo Group

Christmas Day games are a coveted gift from the NFL, giving fans the opportunity to merge football and holiday excitement. Football fans are treated to a spectacle that skillfully integrates the thrill of the game into the fabric of holiday traditions, as the nation’s homes fill with the aroma of holiday feasts and sparkling lights. The NFL’s Christmas Day games are more than just an extension of the regular season; rather, they’re a unique blend of turf and tradition that come together as families across the nation huddle up in front of their TVs to celebrate. The NFL’s introduction of Christmas Day games signifies an important turning point in the league’s history, creating a bigger football presence associated with the holiday season and solidifying the gridiron’s standing as a cherished holiday tradition.

Christmas Day Viewership

2023 marks 30 total Christmas Day NFL games and the fourth consecutive year of Christmas Day games. While the NFL held the first Christmas Day games back in 1971 during the Divisional Playoffs, they’re coming into the 2023 holiday bigger than ever before. On a day when families are gathered around the television looking for shared entertainment, the league aims to capitalize on increased viewership and a wider audience. New efforts have been made to net viewers, with the NFL scheduling their first ever triple-header this Christmas Day. The initiative should come as no surprise, as last year’s Packers and Dolphins game captured a record 30M viewers. The NFL looks to Christmas 2023 as an opportunity to expand their game into the festive holidays, adding great games that will entice families from all over the world to tune in.

Bring Christmas to the Stadium

The NFL’s Christmas Day games infuse stadiums with a festive euphoria that goes beyond the confines of conventional sports events, creating a magical atmosphere. There’s no denying the festive spirit in the air as fans flood into the venues decked out for the holidays. The stadiums are visually stunning, with oversized ornaments, brilliant Christmas lights, and life-size displays that immerse spectators in a wintry wonderland. Back in 2016, the Green Bay Packers transformed Lambeau Field, decorating the entire stadium with over 1000 feet of garland, 30 wreaths, and 14 Christmas trees to get their fans in the holiday spirit. And at this year’s 49ers Christmas game, the NFL is taking Christmas-themed engagement to another level. Fans with the 49ers mobile app will be able to partake in a synchronized light show during player introductions. Whether you’re watching from home or the stadium this year, you can experience a game environment that combines Christmas spirit with the intense passion of football.

Christmas Spirit on the Field

The players themselves add to the joyous atmosphere by dressing in unique holiday-themed uniforms that show off their team spirit and give the game a whimsical touch. For example, during the 2022-2023 season, Cleveland Browns tight end Pharaoh Brown wore a grinch outfit to his game to get fans excited about the holiday times. The sounds of well-known holiday songs permeate the crisp winter air, provided by energetic marching bands and halftime shows that enlist spectators in coordinated celebration. Last year, NFL fans were treated to Jason Kelce and the Philadelphia Eagles offensive line’s Christmas album, “A Philly Special Christmas.” With the help of Taylor Swift fans, Travis and Jason Kelce’s newest 2023 Christmas hit, “Fairytale of Philadelphia,” has now landed the #1 spot on iTunes. In addition to music, jumbotron displays with animated holiday characters and exclusive team-themed holiday merchandise giveaways add to the Christmas spirit. Now more than ever, Christmas is giving the NFL a chance to engage with fans in alternative, exciting ways.

Memorable Christmas Day Match-ups

Some of the most memorable games in football history have taken place on the NFL’s Christmas Day slate. Back in 2005, we watched the legendary Bears vs. Packers rivalry game where the Bears were finally able to take down Brett Favre in a thrilling, long-awaited victory. Patrick Mannelly, the long snapper for the Bears recalls the moment: “It was just a great Bears-Packers memory and my favorite Christmas ever.” In 2016, during the Ravens-Steelers Christmas match-up, Ravens running back Le’Veon Ball rushed a record-breaking 236 yards. His standout performance captured the spirit of excellence in Christmas Day football. Year after year, the league carefully plans these matchups to include fierce rivalries and high-stakes confrontations that heighten the excitement of the holiday celebrations. Whether it’s two teams vying for playoff positioning or historic rivals renewing their long-standing grudges, Christmas Day match-ups promise fans timeless moments under the twinkling lights of a festive stadium.

As past years have proven, Christmas Day NFL games are a huge success and a unique opportunity, bringing a special mix of athletic skill and joyous celebration to the holiday season. This year’s Christmas Day games should be no exception. While the NFL claims there will be no Christmas games in 2024 due to the holiday falling on a Wednesday, fans can still hold out hope. If 2023 garners high viewership and fan engagement, the league could succumb to the holiday spirit and make their very first exception in the coming year.

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Rising Fortunes: The Women’s Sports Revenue Boom

Posted on December 17, 2023November 12, 2025 by Athelo Group

By Desta Sahle

Athelo Group

Gone are the days when women’s sports were relegated to the background, and it’s about time we all take notice. They are now front and center, dazzling us with sheer talent, grit, and an unapologetic flair for drama. Women’s professional sports have witnessed a remarkable upswing in revenue, reflecting a major shift in perception and commercial viability. This trend can be attributed to several key factors, including increased media coverage, greater corporate sponsorships, and a growing global audience. It’s simple: women’s sports are here, they’re fierce, and they’re reshaping the landscape of athletics as we know it.

Women’s Sports Have Hit a Revenue Inflection Point

In a landmark prediction by Deloitte, women’s professional sports are expected to surpass a revenue milestone of $1B by 2024, marking a 300% increase since 2021. This financial boom is a testament to the growing fanfare and marketing efforts in women’s sports. The 2023 FIFA Women’s World Cup, for example, brought in over $570M in revenue, produced record-breaking ticket sales, and experienced an all-time high in broadcasting viewership.

Media, Sponsorship & Global Audience: What’s Fueling the Boom

Sports publishers like The Gist even reported greater ad revenue from the women’s World Cup than the men’s tournament, while Front Office Sports reported an even yield between both genders. Compared to years past, results like these are monumental. They challenge the traditional narrative around women’s professional sports, often seen as a cost center rather than a revenue generator, and reflect their growing commercial appeal.

Networks and media moguls alike are placing more focus than ever on tapping into women’s sports audiences. During a meeting with NCAA President Mark Emmert, Georgia Tech Coach Nell Fortner passionately announced: “We’re a huge potential revenue stream.” She highlighted the longevity of college athletes, their ability to attract new fans, and the need for a change in perspective. Her plea reflects a growing consensus that women’s elite sports represent a significant investment opportunity. Take the NCAA women’s basketball, for instance. Their games are now must-watch events, with last summer’s championship game between LSU and Iowa drawing 10M viewers. Thanks to gritty performances by Angel Reese and Caitlin Clark, the game became the most-watched college sporting event ever broadcasted on the ESPN+ platform.

Brand Strategy Meets Female Athlete Opportunity

Record-breaking viewership has caught the attention of major brands and venture capitalists who all want in on women’s sports growing appeal. Now more than ever, aligning with women’s sports isn’t just goodwill– it’s smart business. In recent years, we’ve seen AT&T, Deloitte, and Nike all become prominent WNBA partners. Sky Sports and the BBC are now committing an annual $20M to the Women’s Super League in the UK. In addition, Barclays’ recent sponsorship in the FA Women’s Super League and Gucci’s partnership with professional footballer Leah Williamson highlight the investment value behind female athletes. Even venture capitalists agree: a new NWSL team in Los Angeles, backed by Silicon Valley venture capital, points to the increasing valuation of female sports professional teams, now ranging between $20M to $100M. These developments underscore the rising importance of media and marketing in elevating the profile and profitability of women’s professional sports. It’s a win-win, with companies gaining positive exposure and women’s sports basking in the financial glow.

And let’s not forget the global audience – women’s sports have truly gone international, as events like the Women’s World Cup and the WNBA now draw record viewership in both the United States and Europe. As these leagues gain more recognition and visibility around the world, they are attracting a larger and more diverse audience. Fans from all corners of the world are tuning in, buying merchandise, and passionately following their favorite teams and athletes. This enthusiasm is evident in the Australian national team’s jersey sales during the last World Cup. Sales were up 19 to 1 compared to 2019, with the Matildas Nike kit quickly selling out in brick and mortar stores. Nike’s Pacific VP, Ashley Reade, told Octus Sports that the record sales are “a true testament to the power and pull of women’s sport” across the globe.

Sustainability, Investment and the Future of Women’s Sports

This shift in women’s athletics goes beyond financial aspects, marking a cultural renaissance in the sports world. The synergy of enhanced media coverage, sponsorships, and a growing global audience has propelled women to the forefront. As we approach 2024, the future of women’s athletics is filled with promise and excitement. This period is not just about athletic capability but also about the increasing influence of female athletes as role models. Their impact, combined with record-breaking global engagement, is setting the stage for 2024 to be a landmark year in shaping the cultural significance of women’s sports.

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Shaping the Future of Ads: The Las Vegas Sphere’s Impact on Marketing

Posted on December 4, 2023December 4, 2023 by Athelo Group

By Josephine Belcher

Athelo Group

Ever since the $2.3B Las Vegas Sphere launched in September 2023, it has rapidly become a marketing and advertising sensation. Known as “The Exosphere,” this architectural phenomenon is the world’s largest spherical structure, reaching 366 feet and 516 feet wide. Illuminated by over a million LED lights, it cast a mesmerizing glow over the Las Vegas skyline, drawing the attention of consumers and visitors. Advertising on the Sphere is a hefty investment with costs ranging from $450K a day to $650K a week. Despite this, the Sphere has hosted innovative brand campaigns and high-profile engagements, heavily impacting social media. The diverse collection of brands that have utilized the Sphere has transformed it into a hub of creativity and a new benchmark in digital advertising.

YouTube was the first to capitalize on this unique opportunity, promoting their NFL Sunday Ticket package by transforming the Sphere into giant football helmets. This highlighted YouTube’s partnership with the NFL in a distinctive way. Following YouTube, the NBA leveraged the Sphere’s capabilities to turn it into a massive basketball, reinforcing its brand in an eye-catching combination of sculptural and graphic advertising.

Microsoft’s Xbox campaign, featuring huge “X” logos circling the structure, mirrored the futuristic spirit of gaming. Sony also promoted its game, using the Sphere to promote Spider-Man 2 for the PlayStation 5. Autodesk and Marvel Studios teamed up to showcase Autodesk’s significant contributions to filmmaking and visual effects. This collaboration resulted in a compelling advertisement highlighting the intersection of technology and creativity in the movie industry.

Major players in the beverage industry have also utilized the Sphere to capture audiences. In their campaign, Coca-Cola’s use of generative AI presented a futuristic vision, promoting their Y3000 Zero Sugar soda. Heineken, aligning with the Formula 1 Grand Prix, transformed the Sphere into a spinning disco ball that turned into ice blocks before collapsing to reveal their new Heineken Silver beer. This created a buzz and expanded brand visibility while fascinating a broad audience of event attendees.

According to Sussex Innovation, the Sphere has an estimated 4.7 million daily impressions and has skyrocketed its social media presence. The follower counts on the Sphere’s Instagram and TikTok saw a dramatic increase in just the first week after the opening, and they continue to rise as more innovative events and brand campaigns are introduced. These impressive statistics highlight the Sphere’s effectiveness in driving significant return on investment (ROI) for brands, achieved through its innovative content delivery and trendsetting capabilities in digital advertising.

The Las Vegas Sphere is at the forefront of a transformative shift in Out-Of-Home (OOH) marketing and advertising, challenging and redefining traditional approaches with cutting-edge technology and scale. Its digital canvas elevates advertisements to new heights of vibrancy and detail, surpassing standard displays. The Sphere’s unique spherical shape opens up endless creative possibilities, allowing brands to envelop the entire structure with their message for a 360-degree experience that blends art and cinematic elements. This innovation sets the stage for future OOH advertising trends. Its success inspires the integration of architectural innovation with digital marketing, potentially leading to the emergence of similar structures globally.

Looking ahead, the future of the Las Vegas Sphere is filled with exciting prospects. It’s even venturing into the world of live sports with plans to host a UFC event in 2024. This indicates a new era for the venue, where its unique blend of advanced technology and innovative design will provide immersive experiences across various events. Whether it’s high-energy sports matches, captivating concerts, or groundbreaking digital advertising, the Sphere is set to reinvigorate Las Vegas entertainment, promising every visitor a blend of sensation and innovation.

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The Winning Playbook: Securing Success in Sports Influencer Marketing Strategy

Posted on November 26, 2023November 18, 2024 by Athelo Group

By Alexis Hudson

Athelo Group

With the influencer marketing industry expected to top $21B by the end of 2023, we’re seeing more and more athletes get in on the action. In fact, the sports vertical’s presence in the influencer space has grown three times in the past year alone! AG athletes like lacrosse star Alex Aust and CrossFit powerhouse Dani Speegle are actively showing us how it’s done by blending athleticism with an influencer charm that fosters relationships and captures audiences. It’s clear that at the exciting intersection of sports and influencer marketing, nailing long-term success means establishing authenticity, fostering engagement, and connecting consumers with a personal brand. As a result of these efforts, brands and athletes can unlock the full potential of sports influencer marketing strategy.

Authenticity

Authenticity in content creation within the sports landscape is essential to foster compelling storytelling. Athletes-turned-influencers embrace this authenticity by sharing the highs and lows of their journeys, exposing vulnerabilities, and presenting a multifaceted view of their lives that shares their unique identity. Simone Biles is an excellent example of an athlete that has shared her vulnerabilities. Biles has a huge social media platform, with 1.7M followers on Twitter alone. Over the years, she has used her platform to take a stand and enact change. In 2021, she spoke out to stop the governing body of USA Gymnastics from turning a blind eye to sexual assault allegations. Biles’ courage captivated her audience and helped cultivate a lucrative brand partnership with Athleta. Her transparency illustrates the human behind the athlete—a relatable figure navigating challenges, celebrating victories, and embodying resilience.

Another athlete to utilize authenticity is Baron Davis. After a career-ending injury left him wheelchair-bound and in chronic pain, Davis decided to dress up as “Black Santa” for Halloween. Based on the reaction he received from fans, he created The Black Santa Company in 2015. His media empire has dedicated itself to celebrating diversity in storytelling content ever since. Initiatives like Davis’ show how influencer authenticity builds trust and credibility with audiences. When people feel that an influencer is genuine, they are more likely to engage with their content and see them as a reliable source.

Impactful Partnerships

When brands team up with athlete-influencers, they also seek authenticity in their partnerships. By investing in genuine, enduring relationships, brands bank on winning the sustained loyalty of their consumer base. Under Armour, for example, partnered long-term with Steph Curry back in 2013. Curry explained to his fans that “Under Armour bet on me, and I bet on them.” The partnership is rooted in authenticity and impact with an underlying goal to fund community initiatives that boost opportunity, access, and equity for the next generation of athletes. Brands like Under Armour that invest time and resources into nurturing these relationships often reap the rewards of consistent collaborations that evolve over time.

In a similar fashion, Nike partnered with French basketball star, Rudy Gobert. Together, they spearheaded a new basketball court in Paris Levallois-Perret and created a space that offers academic support in disciplines such as writing, music, community outreach, and athletic development. Dedicated investments like these not only ensure a steady stream of engaging content but also build a foundation for long-lasting, meaningful partnership in the ever-changing world of sports influencer marketing.

Diversification

Long-term success in sports influencer marketing also thrives on cross-market diversification. Brands often choose a diversification strategy either to reach niches within their industry or to extend operations into new markets. Red Bull and GoPro employed this strategy in 2016 to diversify partnerships across a spectrum of influencers, each with their own unique reach and audience. Netting audiences in two different verticals, Red Bull and GoPro could impact both the action sports and energy drink space. This strategy not only broadens brand exposure but also taps into various niches within the sports landscape, allowing for a more comprehensive and diverse engagement with audiences.

Measuring Results

After employing an influencer marketing strategy like diversification, it’s critical to measure efficacy. Beyond social media likes and shares, analyzing metrics like engagement rates, audience demographics, sentiment, and conversion offers a comprehensive understanding of campaign impact. These metrics reveal audience response, highlighting what resonates and what doesn’t. By dissecting these data points, brands learn how to better refine future campaigns and how to best select sports influencers.

Ultimately, success in sports influencer marketing is not always a clear-cut playbook. Every athlete has a unique personal brand with an audience to match, but it’s the impact and authenticity of their brand partnerships that truly resonate with audiences. As the sports influencer marketing space continues to expand, we can look forward to the exciting new partnerships and figures that are sure to emerge in 2024.

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Sports Technology Evolution: How Innovation Is Changing the Game

Posted on November 20, 2023December 3, 2025 by Athelo Group

By Madeline Lannigan

Athelo Group

In the dynamic realm of sports, where every second counts and every move can make or break a victory, the fusion of technology and athleticism has given rise to a revolution like never before. Now more than ever there is a fascinating intersection of sports and technology that is reshaping the landscapes of sports equipment, sports data, and athlete health. From sports gear innovations that push the boundaries of performance to data-driven analytics that unveil the intricacies of an athlete’s every move, we are witnessing an era where technology is not merely a spectator but an active player in the game. Many athletes like Alex Aust and Marcus Holman have bought into the technology and have seen incredible results in their performance and overall sports advancement.

Redefining Equipment, Materials & Performance

One of the most significant areas of technological advancement in sports is at the material level. Innovations in this field have given rise to lighter and more durable materials like carbon fiber and advanced polymers. This shift has notably impacted sports equipment from tennis rackets to golf clubs and helmets. The Paddletek Tempest Wave Pro Pickleball Paddle, for example, represents the advancement of material technology in paddle sports to reduce weight and increase performance. Material advancements also extend to the safety of athletes. In recent years, the design of football helmets has evolved to prevent life-altering head injuries. Energy-absorbent liners made of polystyrene and dual-density foams help mitigate the impact of hits. 3-D printing innovations help give players a customized, safer fit. The incorporation of slip-plane technology allows for the helmet’s shell to slightly rotate, addressing nonlinear impact.

Wearables, Analytics & Real-Time Athlete Monitoring

Like material technology, advancements in wearable devices have also revolutionized athlete performance and longevity. Wearable devices help athletes better monitor their physiological metrics by tracking factors like heart rate, sleep patterns, and physical activity. Gathering this invaluable data allows athletes to be more in tune with their bodies during training, optimizing performance on and off the field. The real-time insights these wearables offer empower athletes to make informed decisions about their performance, contributing to improved training and injury prevention. Products like the Whoop Band work off the field, tracking the sleep and recovery times of athletes to optimize their performance. On the field, hundreds of professional soccer clubs use devices from brands like STATSports to measure actionable insights in real time. Worn under a vest, a STATSports device utilizes a GPS, accelerometer, gyroscope, and magnetometer to gather 600 data points at once. As a result, the information provided can help prevent non-contact injuries and thwart physical overload. Paired with machine learning algorithms, devices like these can also predict outcomes and recommend strategic changes, giving coaches and players a competitive edge and enhancing overall team performance.

Integrity, Fair Play & Technology Safeguards

Technology has also become a guardian of fair play in sports. Employing advanced testing methods such as mass spectrometry and blood profiling helps detect doping. This aids in upholding the principles of fair competition, which have frequently been questioned, particularly in the international athletic field. Moreover, blockchain technology helps to decentralize information, securing the integrity of sports data and ensuring that records and results remain tamper-proof. These measures protect the game’s sanctity and foster a culture of fair play, ensuring that athletes’ hard work is rewarded.

Ensuring that athletes are able to consistently perform their best and avoid career-ending injuries is one of the most impactful uses of sports technology. A particularly impactful application of technology in sports is the Q-Collar, a collaboration between lacrosse stars Marcus Holman and Alex Aust. The Q-Collar aims to shield the brain from the damage caused by repetitive head impacts. Research indicates that athletes not using the Q-Collar were three times more likely to experience significant changes in their brain tissue. This partnership underscores the potential of technology to prioritize athlete well-being and ensure a safer playing experience.

The Future of Sports Technology & Industry Impact

As technology advances, its pervasive influence on sports becomes increasingly evident. From reshaping equipment materials to enhancing athlete monitoring analytics and maintaining fair play, technology is undeniably changing the game. The future promises even more exciting innovations, further blurring the lines between sports and cutting-edge technology. Here at Athelo Group, we can’t wait to see what comes next.

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MLB Pitch Clock & NFL Global Games: How Leagues Adapt for Fans

Posted on November 12, 2023December 3, 2025 by Athelo Group

By Grant Babytasky

Athelo Group

It seems in an age where entertainment is always at our fingertips, U.S. professional sports leagues are under more pressure than ever to capture the attention of new audiences and cater to fans. As a result, leagues like the NBA, NFL, MLB, and NHL have all taken steps to attract new fans, create a more exciting game experience, and increase audiences abroad. From MLB rule changes to international NFL games, let’s break down some of the biggest shifts in recent years and how it has directly affected U.S. professional sports and their fans.

How Fan Engagement Drove MLB’s Evolution

MLB’s pitch clock implementation is one of the most widely-discussed enhancements to occur in sports this year, and it’s quickly creating positive results. Back in the 2010s, MLB was facing a 7% decline in attendance per-game. Heading into the next decade, MLB knew something had to be done to right the ship. A big complaint amongst MLB fans was that the games were too long and oftentimes boring. In response to the criticism, the league implemented a pitch clock to speed up game play. This strategy was an immediate success as the MLB saw a nearly 10% increase in attendance from the 2022 season to the 2023 regular season. In addition, MLB regional sports networks saw a 7% increase in ratings and the games were on average quicker by 30 minutes. The league’s revenue also soared, with MLB estimating a $500M increase as a result of its implementation. The NFL and NBA have taken similar approaches as well. The NFL, for example, added rules to better protect receivers and quarterbacks that result in more exciting offensive play for fans. The NBA added a play-in tournament before playoffs and made small tweaks to improve flow of play.

In another effort to capture new audiences and evolve with changing times, American sports leagues have honed in on globalization. Shifting the sports landscape abroad has opened new doors for leagues, teams, and fans everywhere. Prominent sports leagues have gained a global fanbase by holding regular-season games in various foreign cities. This move not only increases the popularity of these sports but also strengthens the bonds amongst followers throughout the world who have a passion for the same sport. For example, the NBA’s yearly Global Games series has helped to foster an international basketball community by crossing cultural divides and bringing the thrill of live action to fans in nations like China, Mexico, and the United Kingdom. MLB has held international games since 1996 when the Padres and Mets played a 3-game series in Monterrey, Mexico. International NFL games first started back in 2007, and the league just recently held their first game in Frankfurt, Germany where the Chiefs beat the Dolphins. Their approach was met with exciting results: the game was the most-watched international NFL game in history, averaging 9.6M viewers.

The Business Case Behind the Fan-Focused Moves

American pro sports leagues have also emphasized recruiting foreign talent as a means of globalization. Teams now regularly scout and sign players from all over the world to increase their talent pool and create more competitive play for fans. For instance, the NHL has experienced a surge in the number of gifted European players who have greatly benefited their various clubs. In the same vein, MLB has seen a boost in the number of players from Asian and Latin American nations. In addition to improving the standard of play overall, these international athletes serve as role models for aspiring athletes back home and expand each league’s global reach.

In addition, leagues have capitalized on the digital era to expand U.S. professional sports audiences worldwide. With streaming platforms like FuboTV, social media content, and international broadcasting deals such as the NFL’s 10-year agreement with DAZN, fans worldwide find it incredibly easy to follow their favorite teams and players. Fans from all over the world may watch live games, participate in online chats, and keep up with the most recent sports news with just the click of a button. These online platforms have surpassed national borders and created a worldwide sports community that is unaffected by linguistic and cultural divides. The NBA has seen an increase in their International League Pass every year. Similarly, NFL Game Pass saw a 10% increase over the past year.

What the Future Holds for Sports Leagues and Fans

Between globalization strategy and rule changes, professional sports leagues will continue to develop and adapt in the future to satisfy the shifting demands and expectations of their ever-expanding fan base. Fans and sports organizations are experiencing an exciting journey towards a sporting world that is even more fan-centric, inclusive, and internationally connected. So, whether you’re watching from home, abroad, or the stadium, the sense that professional sports are evolving to enhance your experience should feel more palpable than ever.

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Flag Football 2028 Olympics: What It Means for the NFL & Sport

Posted on November 5, 2023December 3, 2025 by Athelo Group

By Jack Bluestine

Athelo Group

With the IOC (International Olympic Committee) announcing the addition of 5 new sports in the 2028 Olympics, flag football will be making its debut.

Flag Football Joins the 2028 Olympics

This development has piqued the interest of the NFL, which is actively promoting and encouraging its players to participate in the upcoming 2028 Olympics.

However, as the anticipation around this milestone grows, a series of pertinent questions and concerns have emerged from both enthusiasts and skeptics alike. Chief among them is the crucial inquiry: would it truly be beneficial for NFL players to participate in flag football at the Olympics? Does this exciting addition enhance the global image of the sport, or does it risk undercutting its international appeal by the sheer dominance of American players?

The NFL’s Role in Olympic Flag Football

NFL players’ participation in the games hinges beyond elements like their willingness to play. The two-week July window in which the games are set to take place in LA happens to fall right between the start of NFL offseason training programs and camps. As a result, the timing has spurred ongoing discussions on how players would be able to get out of their current contracts to don the the stars and stripes at the games.

Risk of injury is another objection in question, especially since the Olympics overlap with the start of the NFL season. If a high caliber player were to get injured during the games, it would affect their performance and health right at the start of the NFL season.

NFL owners have remained outspoken on these issues. When asked to comment on this debate, New York Giants owner John Mara said he would “probably not” want any of his players participating in the games. While other owners have voiced their support for players making their own choices, most are still non-committal.

Owners of billion-dollar organizations may be wary of injury risks impacting their teams’ performance during the season. While the full scope remains unclear, superstars like Travis Kelce, Tyreek Hill, and Rob Gronkowski have shown support for participation, and they are likely to be joined by other high-profile names.

Global Impact and Cultural Influence

While some criticism clouds the prospect of NFL players participating in the Olympics, there is also a buzz of excitement. From a skill standpoint, these players are top tier in their given sport and the Olympics has prided themselves as a global platform where the world’s best athletes come to compete.

Many NFL players are also cultural icons. For example, players like Patrick Mahomes and Travis Kelce have viral social media platforms. Kelce holds 4.6M Instagram followers, while Mahomes is nearing 5M. As a collective, their ability to promote content surrounding the games and the sport as a whole would amplify football on a global level. And considering an average 17.5M Americans watch football, it is important that the country’s most prominent sport and players are represented at the highest level.

The importance is further amplified when we factor in that America will be hosting the Summer Games for the first time since 1996. Even with the NFL’s involvement abroad with multiple games occurring in England and Germany over the course of the season, the Olympics would help to continue its global reach.

What This Means for the Future of Football

Even with the clear advantage the U.S. would have in these games, it is likely in both organizations’ best interest to allow NFL players to participate. First off, the NFL consists of over 113 foreign players across the 32 teams. The ratio from American to foreign players still leans heavily in the U.S.’s favor, but with the growing numbers of international players joining the league, Olympic participation is a great opportunity to further open the sport to the world. After all, a focal point of the Olympics is for the best athletes to compete against one another. If the IOC or even the NFL were to restrict players from playing, it could do more harm than good.

The benefits that flag football would have on the Olympics depends fully on NFL players’ involvement. Their already-national status within America will make for one of the most exciting events in the 2028 cycle. Just like the Dream Team caught the world’s attention the summer of 1992, the impact this could have on the NFL’s global efforts would be immense. With this being more than four years away, only time will tell as excited fans are left to wait and see if this plan can come to fruition.

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Going for the Gold: The Olympics Are Raising Standards and Growing Their Roster

Posted on October 29, 2023November 12, 2025 by Athelo Group

By Claire Devine

Athelo Group

Whether you’re watching from the couch with your family or experiencing the games in person, you can’t get away from the energy that surrounds the Olympics. Within the next two cycles, 2024 and 2028, that energy is set to be amplified. Not only are the games growing in size, but the International Olympic Committee (IOC) is working to guarantee positive socioeconomic outcomes for the hosting countries. As the games grow, their impact on the surrounding community and beyond grows in tandem. From adding sports to increasing opportunities, the IOC is committed to making the Olympics larger and more equitable inside the events and out.

Why the Olympics Are Growing Their Sporting Roster

The Olympic Games have been a growing, beloved world event since 1896. With the inclusion of more sports in 2028, they’re gearing up to expand even more. Cricket, baseball, softball, and lacrosse are returning to the Olympic roster, while flag football and squash will join for the first time. These sports were welcomed with open arms as only two people of the 90 IOC members voted “no” to their addition. The IOC voted on the sports as one package, and lots of big enterprises had their hands on the deal.

The NFL and MLB were particularly huge players in adding these sports to the lineup. Their goal in this development is to propel their players to the world stage. Such an expansive move is a huge jump for the NFL and MLB because it brings two American sports to the international level and taps into a whole new market and fanbase. This, no doubt, will do the same for the Olympic brand. In the U.S., the NFL and the MLB are two of the most popular, successful sports brands. By tapping into the world of baseball and football, the Olympics have made a strategic move into two very powerful fanbases. Americans who were not interested in watching the prior cycles now have their favorite games to watch on on-screen.

The Commercial & Brand Implications of New Sports

In addition to garnering more engagement, the inclusion of new sports is sure to draw in more sponsorships and brand deals. It’s likely that football and softball/baseball-centric companies will want to join in on the action. With the inclusion of flag football, we can also expect more sports betting partnerships to emerge. This comes as over 30 states have now moved towards the legalization of sports betting and a record 73M Americans plan to bet on football this year alone. As a result, brands like DraftKings, FanDuel, and Ceasars could find it beneficial to expand into the Olympics.

Hosting the Games: Legacy, Economy and Infrastructure

The appeal of the Olympics isn’t just brand and industry-exclusive, either. Each cycle, there is a bidding war against countries to decide who will host. Originally, the Olympics were hosted in developed countries able to sustain themselves after such an costly event. Post-1988 cycle held in Los Angeles, when the Olympics saw a $198M increase in revenue, many countries fought to host. However, there is now a debate about whether the Olympics help or hurt the economy of the hosting city. Tokyo, for example, spent $150M to bid in 2016 and didn’t win. In the case of the 2004 Athens Olympics, the city invested substantial financial and material resources to construct venues in record time. While their aspiration to host the event was realized, the huge costs associated with these venues posed significant issues. Unfortunately, after the games concluded, many of these facilities remained largely unused. Despite their aesthetic appeal, the financial losses incurred in the process ultimately played a part in the Greek Debt Crisis that Greece continues to grapple with today.

To address these challenges, the International Olympic Committee (IOC) is actively working to shift the debate by introducing financial opportunities and benefits that accompany hosting the Olympic Games. The primary objective of the IOC in the current cycle is to foster a range of opportunities not only during the events but also extending beyond them. As an example, Paris 2024 is projected to create approximately 150,000 employment opportunities across various sectors. According to the IOC, these job prospects will span event organization, construction, tourism, catering, and more. The IOC also aims to sustain post-Olympic opportunities by establishing permanent community fixtures. Notably, the Paris Olympic Village, currently under construction, will remain as a residential area after the games, providing employment for Parisians through its shops and public facilities. Additionally, the 2024 games will leave a lasting aquatic facility, serving as a versatile multi-sport facility and local gym, ensuring ongoing employment opportunities for Paris residents.

What This Means for the Future of the Olympic Movement

If all goes according to plan, the Olympic Games won’t just be about sports this cycle and the next. The IOC has paid close attention to the gaps that past games have left unfilled and their goal now is to close them. Adding popular sports with financial benefits is a large part of their strategy, and if the IOC can replicate what they are doing for Paris in future cycles, the Olympic Games will become an international financial asset.

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Cable vs Streaming Sports: Which Is Better for Fans in 2024?

Posted on October 20, 2023December 3, 2025 by Athelo Group

By Hunter Eskenazi

Athelo Group

Almost gone are the days of cable TV, a staple in the sports and entertainment community and a time friends and family gather to catch their favorite shows and games. In our tech-savvy world, the invention of digital streaming has given us the luxury of watching whatever we want, whenever we want. As big media companies have seen opportunities over the years to buy media rights to movies and TV shows on-demand, they’re steadily adopting the direct-to-consumer approach to sports. The streaming world has made its mark in the sports industry and given big tech companies the opportunity to channel an untapped market and create unique partnerships. Cable TV is still showing signs of life, as the Super Bowl and March Madness — both provided through linear networks — accounted for over 95% of the most watched programs in 2022. Nevertheless, a new era of sports consumption has enticed millions of consumers to cut the cord, sparking a cable vs. streaming duel in tech and media.

The Big Tech Battle for Exclusivity Rights

The power and market share of big tech companies has certainly kept traditional media organizations up at night. Streaming is slowly becoming the majority TV consumption outlet, as Nielsen data reported broadcast and cable TV falling under 50% of net U.S. TV consumption in July of 2023. On the flip side, streaming services peaked at an all-time high of 38.7% usage. Tech names with newfound streaming services such as Apple TV+, Amazon Prime, YouTubeTV, among others have offered lucrative deals to obtain the media rights of major professional sports leagues. Streaming also offers exclusive highlights, post-game content, and even in-game data for avid sports fans to consume. Cable subscribers are given less variety as they’re left waiting for shows like ESPN’s “First Take” or “SportsCenter with Scott Van Pelt” to broadcast at the top of the hour.

Because some of these tech companies are commercial brands with products to sell as alternative streams of revenue, the investment in streaming and media deals is slowly driving out the bargaining power of cable. Traditional media generates their main source of revenue from ads and promotions on their services. Without sports year-round, it’s hard to turn a profit. Media companies feel the mounting need to keep leagues such as the NBA and NFL around to fill up slots for the year. As the NBA’s contract with Disney and Warner Bros. comes to a close in 2025 which includes ESPN, ABC, and Turner Sports, their media rights will almost certainly be scooped up by one of the big players in the tech industry. The streaming industry expects to see Google, Apple, Amazon, and Comcast make a run for the league, which has expressed desire to obtain a $75B deal.

Alternatively, tech companies know that creating exclusivity among popular sports can drive up sales for streaming service subscriptions. Lionel Messi and his transfer to Inter Miami this past summer is the epitome of this scheme, as Apple TV+ became the official streaming provider of the MLS. Consequently, having arguably the greatest soccer player of all time essentially blocked by a paywall forces consumers to pay top dollar to watch him play. This has not been an issue for The MLS League Pass, Apple’s streaming platform, which saw a 1,690% increase in sign-ups after the announcement of Messi’s transfer. Apple TV+ also debuted Friday Night Baseball in 2022 which was originally free for the first year, but now requires an Apple TV+ subscription. Similarly, Prime Video, the home of NFL’s Thursday Night Football since last season, saw the largest number of Amazon Prime subscriptions in a three-hour period in its entire existence during its inaugural game.

Good for Business, Bad for Fans?

Big tech isn’t the only winner of the streaming revolution. Streaming allows for external businesses to more precisely tailor advertisements and place them in areas that have the most compatible consumers. Using precision targeting, advertisers can deploy their advertising during an appropriate game or show where their preferred audience is watching. Whereas businesses do not have the same level of data from the slots purchased on cable TV, streaming allows for the collection of user habits to tailor where an ad received the most attention. Through their analytics-heavy advertising service, Amazon Ads reports a 44% increase in post-ad brand consideration rather than using demographics data alone.

If there is one blind drawback lost in the transition from cable to streaming, it’s that it’s not going to be cheap. S&P Global reports that U.S. consumers are estimated to spend $25.57B dollars by year’s end, a number that could reach up to $30B by 2025. Though cable itself isn’t cheap in its own right, media exclusivity also means that consumers may have to spend money for multiple streaming services just to watch their favorite sports. Out-of-market fans will soon find themselves spending top dollar in order to tune in. The government’s project on crackdown of illegal streams isn’t good news for those hunting for free entertainment, as the culprits of the piracy, which include the NBA, NFL, and UFC, have estimated a loss of around $28B in additional revenue.

Finding Common Ground

Not all hope is lost for media companies who have taken a hybrid approach to incorporating both streaming and cable. Peacock and Paramount+, owned by NBC and CBS parent companies respectively, have purchased exclusive streaming rights for the NFL and Premier League while maintaining a linear TV presence to reach maximum audiences. Disney and Charter Communications, the parent company of Spectrum TV, recently settled a dispute that shows us how media and tech companies can operate in unison. After resolving a carriage dispute which resulted in the blackout of Disney-owned media, Spectrum TV users have been granted free access to Disney+, ESPN+, and rights to receive ESPN’s standalone streaming service in the near future. This monumental deal suggests that when it comes to cable vs. streaming, the two could possibly coexist. But as cable TV tries to stay afloat, streaming looks to be the new, dynamic reality of how we consume sports which offers opportunities to tune in from anywhere in the world.

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The Unlikely Union: Travis Kelce and Taylor Swift’s Influence on Sports and Entertainment

Posted on October 13, 2023November 12, 2025 by Athelo Group

By Zach Siegel

Athelo Group

A fascinating relationship has emerged that has captivated not only sports fans but also pop culture enthusiasts. Kansas City Chiefs’ star tight end, Travis Kelce, and multi-platinum recording artist, Taylor Swift, have formed an unexpected relationship that has the whole world watching. This relationship is reshaping the landscape of sports and entertainment in ways previously unimagined. It all began when Kelce attended a Kansas City Taylor Swift concert in hopes of gifting her a bracelet with his phone number on it. While he was unable to meet her at the concert, he did message Swift afterward: “I’ve seen you rock the stadium at Arrowhead, maybe you should come see me rock the stadium at Arrowhead.” Swift then made a highly publicized appearance at the Chiefs’ September 24th game, and romance rumors soon flooded the internet.

From Gridiron to Pop Culture: The Kelce-Swift Phenomenon

The Kelce-Swift alliance is more than a silly phase; it’s a powerhouse relationship wielding substantial influence in both sports and entertainment. Kelce has reaped the most benefits from this relationship, specifically on social media. Since Swift’s visit in the Chiefs suite, Kelce’s Instagram following has grown by nearly 900K, bringing his total to 3.7M. Sales of his jersey increased by around 400%. He’s even raked in over half a million new followers on TikTok. While not all Taylor Swift fans follow football or the NFL, it seems they’re highly interested in following Travis Kelce. Swift has also benefited from the publicity. According to Front Office Sports, during the Monday Night Football game, Swift was shown 17 times on T.V. and aired 2 commercials for her new Eras Tour movie. This has served to bring more eyes on the pop star and help her retain a presence in the media.

Even the NFL is leaning into this collaboration across their social media accounts. After Swift’s first game appearance, the NFL changed their header image on X, formerly known as Twitter, to three images of Swift from the Chiefs-Jets game. They also updated their bio to a phrase from her song,”The Best Day.” On Instagram, the NFL changed their bio to: “Chiefs are 2-0 as swifties.” The league did receive some backlash from fans who thought they were taking the romance too far, but the NFL doubled down on their stance, stating: “The Taylor Swift and Travis Kelce news has been a pop cultural moment we’ve leaned into in real time, as it’s an intersection of sport and entertainment, and we’ve seen an incredible amount of positivity around the sport.”

How Their Partnership Boosted NFL Viewership and Female Fan Engagement

If we take a look at the latest trends in viewership, it’s no wonder the NFL is taking advantage of the duo. The Swift-Kelce relationship has had a profound impact on female NFL viewership. Women have always made up a smaller portion of the NFL fan base, keeping it primarily male-centric. 51% of males consider themselves avid fans of the NFL while only 24% of women do. However, there has been a notable increase in female viewership as a result of Taylor Swift’s enormous popularity. Swift’s attendance at games has led to more women tuning in to games just to get a glimpse of her. As a result of her attendance at MetLife Stadium on Sunday Night for the Kansas City Chiefs’ victory against the New York Jets, NBC averaged a U.S. audience of 27M viewers, including an additional 2M female viewers. Girls between the ages of 12 and 17 who are known as “Swifties” exhibited a 53% growth in viewership after Swift attended the Chiefs-Bears game. Women over 35 had a 34% increase in attendance, and women between the ages of 18 and 24 saw a 24% boost.

This will only continue to grow as women become more involved in the sport as both participants and viewers. While the Kelce-Swift relationship may end, the NFL hopes its exposure to this new demographic could lock in a wave of lifelong fans.

What This Means for the Future of Cross-Industry Influencer Partnerships

The relationship between Travis Kelce and Taylor Swift represents a shift in the way we view celebrity collaborations. Through their combined efforts, Kelce and Swift are not only reshaping the sports and entertainment world but also inspiring a new era of cross-industry partnerships. As their influence continues to grow, we can only imagine the exciting developments that lie ahead in this dynamic union.

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How Their Partnership Boosted NFL Viewership and Female Fan Engagement

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